The need to better understand how to manage the real logistics operations in Schiphol Airport, a strategic hub for the economic development of the Netherlands, created the conditions to develop a project where academia and industry partnered to build a simulation model of the Schiphol Airport Landside operations. This paper presents such a model using discrete-event simulation. Arealistic representation of the open road network of the airport as well as the (un)loading dock capacities and locations of the five ground handlers of Schiphol Airport was developed. Furthermore, to provide practitioners with applicable consolidation and truck-dispatching policies, some easy-to-implement rules are proposed and implemented in the model. Preliminary results from this model show that truck-dispatching policies have a higher impact than consolidation policies in terms of both distances travelled by cooperative logistic operators working within the airport and shipments’ average flow time. Furthermore, the approach presented in this study can be used for studying similar mega-hubs
Poster over systematic review met als thema 'social impact and legacy of sport events'. Gepresenteerd tijdens de Hanze Research Day.
In this paper, the authors address a literature gap with regard to sponsorship outcomes of mega-events and their host countries. This paper is about research that investigates the interrelatedness of three important images-host country, mega-event, and sponsor images-from the perspective of a cameo appearance building on the sponsorship and brand placement literature. It is based on the premise that the host city makes a cameo appearance during a mega-event for sport tourists while the event itself makes a cameo appearance for residents of the host country. The results indicate that mega-events can have a transitory influence, and that cameo effects exist, but that the patterns of relationships are different for sport tourists and residents.