In the aviation sector, the variability in the appreciation of safety risk perception factors and responses to risk behaviours has not been sufficiently studied for engineers and technicians. Through a questionnaire survey, this study investigated differences amongst professionals and trainees across eleven risk perception factors and five indicative risk behaviour scenarios. The findings indicated significant differences between the two groups in four factors and three scenarios as well as within groups. Moreover, age, years of work and study and educational level were other factors accounting for such differences within each group of professionals and trainees. The results showing these significant differences are aligned with relevant research about pilots and indicate that the appreciation of risk perception factors by aviation engineers and the development of their risk behaviours deserves more attention. Our findings cannot be generalised due to the small sample and its distribution across the demographic variables. However, the results of this study suggest the need tailoring risk communication and training to address the different degrees to which influences of risk perception factors are comprehended, and risk behaviours emerge in aviation engineering trainees and professionals. Further research could focus on the development of a respective uniform framework and tool for the specific workforce group and could administer surveys to more extensive and more representative samples by including open-ended questions and broader social, organisational and systemic factors.
Purpose: This study aims to examine the impact of terrorism on risk perception and travel behaviour of the Dutch market towards Sri Lanka. Design/methodology/approach: The research process involved an online self-administered method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled in by 328 respondents. Findings: Findings indicate that Sri Lankan is perceived to be a relatively safe destination. However, the likeliness of visiting the country is unlikely. The respondents with past travel experience (PTE) perceive Sri Lanka to be safer than those without PTE and are more likely to revisit. Male respondents have a higher safety perception of Sri Lanka than women. Most of the respondents see Sri Lanka as an attractive destination and would consider travelling there with children. Research limitations/implications: The majority of the respondents are female and aged between 18 to 29 years old. The majority of the respondents’ children were already 19 or older and not accompanying their parents on holiday. This study has managerial implications for Sri Lanka’s tourism board that could work on developing a marketing strategy that focusses on promoting Sri Lanka as a safe destination in combination with all the other unique selling points. Originality/value: To the best of author’s knowledge, no analysis has been so far published with a focus on the impact of terrorism on risk perception and attitudes of the Dutch tourist towards Sri Lanka. The aim of this paper is to close the existing gap in the literature and to provide valuable knowledge on the influence of terrorism on risk perception and attitudes of the Dutch tourists’ travel behaviour towards Sri Lanka as a destination.
The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives and drinking behavior by age cohorts. We hypothesized that differences between countries in the youngest age groups are smaller than in the older age groups, where country specific tradition and culture still plays a more prominent role. We, therefore tested, from the data obtained by the COnsumer BEhaviouR Erasmus Network (COBEREN), the hypothesis that the extent to which the age specific profiles differ between countries increases with age. The results confirm our hypothesis that the extent to which drinking motives differ between countries increases with age. Our results suggest that marketing campaigns which are directed towards drinking motives, could best be tailored by age cohort, in particular when it concerns age group 18-37 and more particular for beer, spirits and especially premix drinks. Marketing campaigns for non-alcoholic beverages should be made specific for the British countries and the Western countries, but even more effectively be made specific for the age cohort 18-37.
The production, use, disposal and recovery of packaging not only generates massive volumes of waste, it also consumes raw materials, water and energy (Fitzpatrick et al. 2012). Simultaneously, consumers have shown an increasing interest in products incorporating sustainable and social attributes (Kletzan et al., 2006). As a result, environmentally friendly packaging, also called ecofriendly or sustainable packaging, has become mainstream. In this context, packaging is more than just ensuring the product's protection and easing transportation, it is also a communicative tool (Palmer, 2000) and it becomes associated with multiple drivers of the purchasing process. Consequently, companies face pressure to innovate responding to consumer demands, and focusing on sustainable solutions that reduce harmful materials and favour green alternatives for both, the product and the packaging. Although the above has triggered research on consumer choice for sustainable products and alternatives on sustainable packaging, the relation between sustainable packaging and consumer behaviour remains underexplored. This research unpacks this relationship, i.e., empirically verifies which dimensions (recyclability, biodegradability, reusability) of sustainable packaging are perceived and valued by consumers. Put differently, this research investigates consumer behaviour towards the functions of sustainable packaging in terms of product protection, convenience, reliability of information and promotion, and scrutinises the perceived credibility of the associated ethical responsibility claims. It aims to identify those packaging materials and/or sustainability characteristics perceived as more sustainable by consumers as well as the factors influencing actual consumer choice towards sustainable packaged products. We aim to gain more insights in the perceptual frame that different types of consumers apply when exposed to sustainable packaging. To this end, we will make use of revealed preference methods to measure consumer valuations of sustainable packaged products. This game-theoretic approach should provide a more complete depiction of consumers' perceptions and preferences.
Autonomous Guided Vehicles (AGV) worden hedendaags breed toegepast in verschillende sectoren als agri, logistiek en zorg. De taken die AGV’s verrichten zijn veelal gericht op het indoor transporteren van goederen en vereisen daarom een precieze en robuuste locatiebepaling. Indoor lokalisatie is een ‘key-technology’ daar het in allerlei toepassingsgebieden een fundamentele rol speelt. Tot op heden is er geen algemeen toepasbare techniek voorhanden en is het noodzakelijk om de omgeving uit te rusten met een op maat gemaakt lokalisatiesysteem wat duur, tijdrovend en inflexibel is. Een veelbelovende techniek is Magnetic-Simulataneous-Localisation-And-Mapping (MagSLAM). Deze techniek is berust op een verstoord aardmagnetisch veld door de aanwezigheid van vele ‘indoor’ ferromagnetische structuren. Deze verstoringen zijn specifiek voor de plek binnen het gebouw en zodoende als informatiebron gezien kunnen worden. Deze wijze biedt een aantal fundamentele voordelen ten opzichte van camera, radio of tag gebaseerde lokalisatiesystemen. Het doel van dit KIEM-project is een onderzoek naar de vraag in hoeverre we het magnetisch veld als informatieprovider kunnen gebruiken om het lokalisatievraagstuk voor AGV’s te kunnen helpen. De belangrijkste onderzoekvraag daarbij is “Hoe kunnen we de MagSLAM-technologie opwerken en inpassen in een AGV-systeem?” Daarbij rekening houdend met uitdagingen als kalibratie, fusie van sensordata (bijvoorbeeld odometrie) en het robuust zijn voor grote inductiestromen (bijvoorbeeld motoren en laadcircuits). Saxion en haar partners zetten zich de komende jaren in op de sleuteltechnologieën voor robotica als perception, navigation, cognition en artificial-intelligence welke allen integraal onderdeel vormen in dit KIEM project. Het project zal uit 4 fases bestaan: allereerst een inventarisatie van huidige MagSLAM-algoritmiek en AGVpositioneringssystemen (IST), een systeem- en gebruikerseisen onderzoek (SOLL) en tenslotte een analyse om de technologie op te werken en te passen (GAP).
Movebite aims to combat the issue of sedentary behavior prevalent among office workers. A recent report of the Nederlandse Sportraad reveal a concerning trend of increased sitting time among Dutch employees, leading to a myriad of musculoskeletal discomforts and significant health costs for employers due to increased sick leave. Recognizing the critical importance of addressing prolonged sitting in the workplace, Movebite has developed an innovative concept leveraging cutting-edge technology to provide a solution. The Movebite app seamlessly integrates into workplace platforms such as Microsoft Teams and Slack, offering a user-friendly interface to incorporate movement into their daily routines. Through scalable AI coaching and real-time movement feedback, Movebite assists individuals in scheduling and implementing active micro-breaks throughout the workday, thereby mitigating the adverse effects of sedentary behavior. In collaboration with the Avans research group Equal Chance on Healthy Choices, Movebite conducts user-centered testing to refine its offerings and ensure maximum efficacy. This includes testing initiatives at sports events, where the diverse crowd provides invaluable feedback to fine-tune the app's features and user experience. The testing process encompasses both quantitative and qualitative approaches based on the Health Belief Model. Through digital questionnaires, Movebite aims to gauge users' perceptions of sitting as a health threat and the potential benefits of using the app to alleviate associated risks. Additionally, semi-structured interviews delve deeper into user experiences, providing qualitative insights into the app's usability, look, and feel. By this, Movebite aims to not only understand the factors influencing adoption but also to tailor its interventions effectively. Ultimately, the goal is to create an environment encouraging individuals to embrace physical activity in small, manageable increments, thereby fostering long-term engagement promoting overall well-being.Through continuous innovation and collaboration with research partners, Movebite remains committed to empowering individuals to lead healthier, more active lifestyles, one micro-break at a time.
