In recent discussions on the internationalisation of higher education, the constant introduction of new terms and definitions has rightly been criticised. Although we are fully aware of this, we consider that the importance of clarifying the concept of 'internationalisation at home' overrides the urge to limit the number of definitions. We have recently proposed a new definition of internationalisation at home. Although defining it does not guarantee its implementation, since there are fundamental challenges to be overcome, it is hoped that this redefinition might bring implementation a step closer.
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Onderzoeksrapport naar de zakelijke markt. Middels kwantitatief en kwalitatief onderzoek is antwoord gegeven op de vraag hoe restaurant andapos;t VeerHuys de zakelijke doelgroep meer kan aanspreken en inspelen op de behoeften en wensen. Dit is samengekomen in een marketingcommunicatieplan.
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