The semantic differential is a widely applied measurement technique in the information systems field. As wedemonstrate in this study, however, there is evidence that many of the applications of the semantic differentialseem to be subject to common shortcomings. In this study, we address these shortcomings by creatingawareness of the requirements underlying semantic differentiation. We discuss the requirements of semanticdifferentiation and use them as a foundation to introduce a framework to assist researchers in applying thesemantic differential more adequately. The framework puts renewed emphasis on bipolar scale selection anddimensionality testing, introduces semantic bipolarity as new criterion, and proposes distinct stages for thetesting of wording and contextual contamination. We exemplify the framework using an illustration exercise,which centers on the assessment of the meaning of the concept “electronic marketplace quality”. Using amixture of qualitative and quantitative methods, the illustration exercise clarifies the prerequisites for semantic differentiation and provides suggestions for researchers. The paper concludes with a discussion of several methodological implications.
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Semantic unification during sentence comprehension has been associated with amplitude change of the N400 in event-related potential (ERP) studies, and activation in the left inferior frontal gyrus (IFG) in functional magnetic resonance imaging (fMRI) studies. However, the specificity of this activation to semantic unification remains unknown. To more closely examine the brain processes involved in semantic unification, we employed simultaneous EEG-fMRI to time-lock the semantic unification related N400 change, and integrated trial-by-trial variation in both N400 and BOLD change beyond the condition-level BOLD change difference measured in traditional fMRI analyses. Participants read sentences in which semantic unification load was parametrically manipulated by varying cloze probability. Separately, ERP and fMRI results replicated previous findings, in that semantic unification load parametrically modulated the amplitude of N400 and cortical activation. Integrated EEG-fMRI analyses revealed a different pattern in which functional activity in the left IFG and bilateral supramarginal gyrus (SMG) was associated with N400 amplitude, with the left IFG activation and bilateral SMG activation being selective to the condition-level and trial-level of semantic unification load, respectively. By employing the EEG-fMRI integrated analyses, this study among the first sheds light on how to integrate trial-level variation in language comprehension.
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Language comprehension involves activating word meanings and integrating them with the sentence context. This study examined whether these routines are carried out even when they are theoretically unnecessary, namely, in the case of opaque idiomatic expressions, for which the literal word meanings are unrelated to the overall meaning of the expression. Predictable words in sentences were replaced by a semantically related or unrelated word. In literal sentences, this yielded previously established behavioral and electrophysiological signatures of semantic processing: semantic facilitation in lexical decision, a reduced N400 for semantically related relative to unrelated words, and a power increase in the gamma frequency band that was disrupted by semantic violations. However, the same manipulations in idioms yielded none of these effects. Instead, semantic violations elicited a late positivity in idioms. Moreover, gamma band power was lower in correct idioms than in correct literal sentences. It is argued that the brain's semantic expectancy and literal word meaning integration operations can, to some extent, be "switched off" when the context renders them unnecessary. Furthermore, the results lend support to models of idiom comprehension that involve unitary idiom representations.
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Prompt and timely response to incoming cyber-attacks and incidents is a core requirement for business continuity and safe operations for organizations operating at all levels (commercial, governmental, military). The effectiveness of these measures is significantly limited (and oftentimes defeated altogether) by the inefficiency of the attack identification and response process which is, effectively, a show-stopper for all attack prevention and reaction activities. The cognitive-intensive, human-driven alarm analysis procedures currently employed by Security Operation Centres are made ineffective (as opposed to only inefficient) by the sheer amount of alarm data produced, and the lack of mechanisms to automatically and soundly evaluate the arriving evidence to build operable risk-based metrics for incident response. This project will build foundational technologies to achieve Security Response Centres (SRC) based on three key components: (1) risk-based systems for alarm prioritization, (2) real-time, human-centric procedures for alarm operationalization, and (3) technology integration in response operations. In doing so, SeReNity will develop new techniques, methods, and systems at the intersection of the Design and Defence domains to deliver operable and accurate procedures for efficient incident response. To achieve this, this project will develop semantically and contextually rich alarm data to inform risk-based metrics on the mounting evidence of incoming cyber-attacks (as opposed to firing an alarm for each match of an IDS signature). SeReNity will achieve this by means of advanced techniques from machine learning and information mining and extraction, to identify attack patterns in the network traffic, and automatically identify threat types. Importantly, SeReNity will develop new mechanisms and interfaces to present the gathered evidence to SRC operators dynamically, and based on the specific threat (type) identified by the underlying technology. To achieve this, this project unifies Dutch excellence in intrusion detection, threat intelligence, and human-computer interaction with an industry-leading partner operating in the market of tailored solutions for Security Monitoring.
