Environmental or ‘green' education is an important driving force behind the ‘greening' of society as it plays a critical role in raising environmental awareness and preparing students for green jobs. None of the existing environmental attitudes and behavior measures is focused on the evaluation of green education, especially in relation to consumption. To date, no longitudinal studies of children and students' attitudes towards consumption influenced by education exist. Also, little has been done to explore the socio-cultural context in which attitudes toward consumption are being formed and to explain the cross-cultural differences in environmental attitudes. This pilot study is designed to take the first step towards developing methods complementing existing quantitative measurements with qualitative strategies, such as consumption diaries, focus groups, and concept mapping. While this research is just a first attempt to tackle children's knowledge and attitudes consumption, preliminary results of the research on which this chapter is based and enthusiasm of the research participants encourage the author to stress the importance of consumption studies as part of green education for educational program developers. As a chapter of this volume, the author hopes that this study will add to the anthropological depository of research on the cultural variants in the perception of the environment in children. This chapter draws upon the consumption diaries collected from the upper-elementary school children in Amsterdam, The Netherlands, between September 2009 and May 2010. Consumption diaries are chronological documents recording purchase, use, and waste of materials, which can be used both as analytical tools and the means to stimulate environmental awareness. The four main methodological steps involved in this research were as follows. Children were asked to complete the consumption diary, paying specific attention to use and waste materials. Consequently, focus group meetings were held with parents and their children to discuss the diaries. Finally, interviews with the children were conducted in order to generate statements that supplement those generated by focus groups for carrying out the concept mapping analysis. The concept mapping analysis was then conducted to organize the order and analyze the ideas expressed in the focus group and interview sessions. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in "Environmental Anthropology Today" on 8/5/11 available online: https://doi.org/10.4324/9780203806906 LinkedIn: https://www.linkedin.com/in/helenkopnina/
MULTIFILE
As European countries experience growing immigration, the need for policies supporting immigrants’ cultural adaptation has intensified. Journalism plays a crucial role in this process, traditionally fostering a shared understanding among citizens and offering a common reference point to understand societal issues. However, little research addresses how immigrants navigate today’s digital news landscape, where the boundaries between countries are increasingly blurred. This study fills this gap by examining the news consumption of 30 immigrants in the Netherlands, including refugees, knowledge immigrants, and family immigrants.
MULTIFILE
In reflecting on Dutch Christmas shoppers, this article will discuss environmental Kuznets curve (EKC), postmaterialist values hypothesis, and ecological modernization theory. According to the EKC hypothesis, while at the initial stages of industrialization material resources are often used unsustainably, continuing industrialization leads to a threshold after which lead to progressively more sustainable technologies. According to the postmaterialist values hypothesis, only wealthier societies can ‘afford’ to care about the environment, assuming that wealth will lead to development of greater concern about and valuation of environment. Finally, ecological modernization theory postulates that environmental conditions improve with advanced technological development and suggests that enlightened self-interest, economy and ecology can be favourably combined and that productive use of natural resources can be a source of future growth. In generalizing economic, political and social trends in relation to consumption in The Netherlands, the aim of this article is to consider the consequences of Western-style consumption for the enterprise of global development. https://doi.org/10.1016/j.scs.2013.05.004 https://www.linkedin.com/in/helenkopnina/
MULTIFILE
DOCUMENT
This article explores cooperation between a commercial supermarket chain and an environmental non-governmental organization linking it to consumer perception of the “The Super Animals” collectable cards promotion initiative. The case study focuses on one particular joint project involving Animal Cards that was initiated by the supermarket Albert Heijn and the World Wide Fund for Nature in The Netherlands. Based on this case, environmental non-governmental organizations’ strategic choices in the context of contesting discourses of sustainability and consumption, as well as implications for environmental education, are addressed. This article combines three strands of the literature – on sustainable consumption, on strategic cooperation between commercial companies and environmental non-governmental organizations and on environmental education. It is argued that the Animal Cards initiative presents an ambiguous case by both attempting to enhance environmental awareness and promoting consumption, opening up questions about the value of such cooperative ventures to the objectives of environmental education. It is concluded that cross-sector partnerships have the potential to lead to improvements in corporate social responsibility and environmental awareness among consumers but simultaneously pose the danger of undermining the critical stance toward consumption. https://doi.org/10.1177/1469540514556170 LinkedIn: https://www.linkedin.com/in/helenkopnina/
MULTIFILE
Sustainable consumption is interlinked with sustainable production. This chapter will introduce the closed-loop production, the circular economy, the steady state economy, and Cradle to Cradle (C2C) models of production. It will reflect on the key blockages to a meaningful sustainable production and how these could be overcome, particularly in the context of business education. The case study of the course for bachelor’s students within International Business Management Studies (IBMS) program at three Universities of Applied Science (vocational schools), and at Leiden University College in The Netherlands will be discussed. Student teams from these schools were given the assignment to make a business plan for a selected sponsor company in order to advise them how to make a transition from a linear to circular economy model. These case studies will illustrate the opportunities as well as potential pitfalls of the closed loop production models. The results of case studies’ analysis show that there was a mismatch between expectations of the sponsor companies and those of students on the one hand and a mismatch between theory and practice on the other hand. The former mismatch is explained by the fact that the sponsor companies have experienced a number of practical constraints when confronted with the need for the radical overhaul of established practices within the entire supply chain and students have rarely considered the financial viability of the "ideal scenarios" of linear-circular transitions. The latter mismatch applies to what students had learned about macro-economic theory and the application through micro-economic scenarios in small companies. https://www.springer.com/gp/book/9783319656076 LinkedIn: https://www.linkedin.com/in/helenkopnina/
MULTIFILE
Introduction: The Netherlands has been known as one of the pioneers in the sharing economy. At the beginning of the 2010s, many local initiatives such as Peerby (borrow tools and other things from your neighbours), SnappCar (p2p car-sharing), and Thuisafgehaald (cook for your neighbours) launched that enabled consumers to share underused resources or provide services to each other. This was accompanied by a wide interest from the Dutch media, zooming in on the perceived social and environmental benefits of these platforms. Commercial platforms such as Uber, UberPop and Airbnb followed soon after. After their entrance to the market, the societal debate about the impact of these platforms also started to include the negative consequences. Early on, universities and national research and policy institutes took part in these discussions by providing definitions, frameworks, and analyses. In the last few years, the attention has shifted from the sharing economy to the much broader defined platform economy.
MULTIFILE
The problem with investments in digital technology arise when much wanted and needed small companies and entrepreneurs have to invest in costly device the benefits of which are largely unforeseen, or unpredictable. An example of this is the use of 3D whole garment knitwear machines, there not only the machine itself is costly, not only the outcomes unpredictable in terms of sale, but also and mostly the development of knowledge necessary to create and translate fashion into informatic tools is more unique than rare. In the specific case of fashion as a creative industry, unpredictability of outcomes poses serious problems to making joint investments. So how can multiple small companies best share such investments and benefits from these? Mostly in the context of local production (eco)systems, this is a fundamental question to be answered. In this paper we further elaborate on the question using the pivotal framework as developed by Ostrom E [1] and further elaborated by Bridoux F, et al. [2]. We discuss three possible collaborative frameworks in the specific context of fashion and textiles production.In the paper we look at the case of a shared 3D whole-garment knitwear machine to test and further develop this framework of collaboration. The paper ads to theoretical knowledge where we do contribute to adding insights from the creative industry into existing knowledge of collaborative efforts, or the literature on shared ownership, which is mainly applied e.g. in the context of finance of real estate ownership. The practical relevance lies in the applicability of the model to implement and foster the use of technologies carrying a high financial risk, to promote local, communitybased ecosystems of production (and consumption).
MULTIFILE
Prevention of non-communicable diseases through, among other factors, increasing vegetables and fruit (V&F) intake is a cost-effective strategy for risk reduction but requires behavioral change. Such changes in adolescents benefit from their active involvement. The Food Boost Challenge (FBC) was developed using a participatory action research approach to enhance healthy eating behaviors, namely V&F products among adolescents. The FBC is an innovation process, involving adolescents, (peer) researchers, and food system partners, like non-governmental and commercial organizations. In 2021–2022, 34 partners provided both cash and in-kind contributions to join the FBC community. Phase 1 involved 200 students identifying barriers and drivers for consumption of F&V products among 1000 pre-vocational adolescents, aged 12–20 years. In phase 2, student teams submitted innovative ideas, resulting in 25 concepts fitting into ≥1 of 4 routes: (I) innovative technology for a healthy diet, (II) new food products/concepts for adolescents, (III) hotspots improving the F&V product experience, and (IV) new routes to market. In phase 3, consortia of adolescents, students, and partners were formed to develop 10 selected concepts into prototypes, and phase 4 offered teams a national platform. Results show that the FBC resonates with all stakeholders, generating valuable insights to increase F&V intake. Prototypes in all four routes have been developed. Additionally, other regions in the Netherlands have adopted the FBC approach. Overall, the FBC is an approach that transforms ideas into actionable measures and shows potential to be adapted to promote various healthy eating behaviors among school students.
DOCUMENT
Business model innovation is essential to drive the systemic change required for a new economy. The Sustainable Development Goals (SDGs) provide focus and direction towards this transition. For companies in the agriculture and horticulture sectors, SDG 12, Responsible Consumption and Production, is particularly relevant. Designing, renewing, and innovating business models requires courageous and creative leadership. A new business model involves more than just analyzing problems and making well-considered decisions. It’s about creating something new, discovering innovative solutions, and testing them in practice. Design thinking is a method well-suited to addressing complex challenges that do not yet have clear solutions, such as the societal issues that characterize this era of transition. In this publication, the method is applied to real-world challenges faced by entrepreneurs in the agricultural and horticultural value chain. The iterative nature of design thinking leads to unexpected and innovative outcomes. This creative approach makes a valuable contribution to the realization of SDG 12.
MULTIFILE
