Social media zijn momenteel het gesprek van de dag. In slechts enkele jaren tijd hebben social media sites als YouTube, Facebook en LinkedIn een miljoenenpubliek aan zich gebonden. En het aantal consumenten en bedrijven dat gebruik maakt van deze online platformen groeit nog steeds sterk. Hoewel er dagelijks nieuwe cijfers verschijnen over het gebruik van social media is er vooralsnog weinig bekend over de adoptie van social media door bedrijven. Middels dit boek willen de onderzoekers van het lectoraat Online Ondernemen van de Hogeschool van Amsterdam een bijdrage leveren aan het opvullen van deze kennisleemte door het social media gebruik binnen de detailhandel in Nederland in kaart te brengen. Het boek bevat de resultaten van een onderzoek naar gebruik van de social media sites Hyves, Facebook, LinkedIn, YouTube, weblogs, Twitter en fora door (web)winkels en consumenten in Nederland. Welke social media sites worden veel en welke weinig gebruikt door (web)winkels en consumenten in Nederland? Wat zijn de kenmerken van de (web)winkels en consumenten die voorop lopen en achterblijven in het gebruik van social media platformen? In hoeverre zijn Nederlanders geïnteresseerd in het volgen van commerciële bedrijven via social media? Hoeveel volgers hebben (web)winkels op Hyves, Facebook, LinkedIn, YouTube en Twitter? Op deze en andere vragen over het gebruik van social media in de detailhandel in Nederland wordt in dit boek antwoord gegeven.
Social innovation acknowledges that alternative arrangements between state, market and civil society are called for if innovations are to be sustainable. This chapter examines grassroots-led processes of social innovation in the field of poverty in Flanders, inspired by Ibrahim’s model of grassroots-led development. Inspired by it, we discuss the paradoxes for a politicising approach in the practice of the Flemish grassroots-led social innovation practices, Where People in Poverty Speak Out (WPPSO). We address two central questions. First, we demonstrate that social innovations such as WPPSO that aimed to improve the voice of people in poverty cannot trust only in the quality of the process of grassroots-led social innovation. A process-oriented approach might be a necessary condition for social innovation, but the democratisation of policy processes such as WPPSO do not necessarily create the conditions for concrete enhancements of the living conditions of people in poverty. Our second question was if other factors, outside of the innovation process, also need to be considered. A key external factor was that of encapsulation tendencies in policy production. The participative way of policy making about poverty with the grassroots organisations of people in poverty has brought about a separate domain of poverty policy.
The promotor was Prof. Erik Jan Hultink and copromotors Dr Ellis van den Hende en Dr R. van der Lugt. The title of this dissertation is Armchair travelling the innovation journey. ‘Armchair travelling’ is an expression for travelling to another place, in the comfort of one’s own place. ‘The innovation journey’ is the metaphor Van de Ven and colleagues (1999) have used for travelling the uncharted river of innovation, the highly unpredictable and uncontrollable process of innovation. This research study began with a brief remark from an innovation project leader who sighed after a long and rough journey: ‘had I known this ahead of time…’. From wondering ‘what could he have known ahead of time?’ the immediate question arose: how do such innovation journeys develop? How do other innovation project leaders lead the innovation journey? And could I find examples of studies about these experiences from an innovation project leader’s perspective that could have helped the sighing innovation project leader to have known at least some of the challenges ahead of time? This dissertation is the result of that quest, as we do know relatively little how this process of the innovation project leader unfolds over time. The aim of this study is to increase our understanding of how innovation project leaders lead their innovation journeys over time, and to capture those experiences that could be a source for others to learn from and to be better prepared. This research project takes a process approach. Such an approach is different from a variance study. Process thinking takes into account how and why things – people, organizations, strategies, environments – change, act and evolve over time, expressed by Andrew Pettigrew (1992, p.10) as catching “reality in flight”.
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Vanwege veranderende onderwijskundige inzichten - 21st century learning - worden schoolgebouwen verbouwd of vervangen door nieuwbouw. Deze 21st century leeromgevingen blijken in de praktijk niet te voldoen aan de verwachting van de gebruikers. Het ontwikkelen en gebruiken van een 21st century leeromgeving stelt blijkbaar specifieke eisen aan de 21st century competenties van alle betrokkenen. Dit roept vragen op ten aanzien van product en proces. De beantwoording van deze vragen vereist kennis van wisselwerking tussen psycho-sociale leeromgeving en fysieke leeromgeving. Het betreft onder andere de benodigde “ruimtelijke competenties” van de betrokkenen om de fysieke leeromgevingen te ontwikkelen en te gebruiken en - andersom - hoe de fysieke leeromgeving de ontwikkeling van 21st century competenties beïnvloedt. De kiem voor dit onderzoeksproject is gelegd toen scholen en vormgevers deze vragen voorlegden aan experts van de NHL Hogeschool en TU Eindhoven. Dit KIEM project wil de probleemstelling in één of meerdere praktijkvragen articuleren door het uitvoeren van een reeks workshops met een focusgroep van stakeholders. De uitkomsten hiervan zullen worden vertaald naar een voorstel voor een langduriger onderzoeksproject. In dit beoogde vervolgproject zullen de gearticuleerde vragen worden vertaald naar één of meer praktijkonderzoeken waarin wetenschappelijke kennis en methodes worden doorontwikkeld en beproefd op het effectief stimuleren van 21st century vaardigheden van docenten en vormgevers in praktijksituaties. Dit project maakt deel uit van de opbouw van een regionaal kennisnetwerk Onderwijs & Ruimte, wat op een duurzame wijze wil bijdragen aan de kennisontwikkeling en -deling betreffende de 21st century leeromgeving. De kern van dit netwerk wordt gevormd door de initiatiefnemers van deze aanvraag; Adema Architecten (MKB), lectoraat Open Innovation van de NHL Hogeschool (Onderzoeksinstelling) en Next Level (Onderwijs).
In recent years, ArtEZ has worked on a broadly supported strategic research agenda on the themes New Ecologies of Matter (ecological challenges), Social Equity (social-societal issues), (Un)Learning Practices (educational innovations) and (Non)CybernEtic Fabric (technological developments). Building on these strategic themes, the ArtEZ Research Collective as developed an international research strategy to become a valuable partner in the relevant Horizon Europe (HEU) areas of Environment, Industry and Social science and humanities. With its specific knowledge position and approach from arts and creativity, ArtEZ is convinced that it can play a distinctive role in European consortia to tackle various challenges in these areas, in particular from the perspective and research topics of the professorships Fashion and Tactical Design. To achieve its ambitions and goals in its targeted research topics, ArtEZ is convinced that a combination of international connections and local applications is key for successful impact. Building upon existing relations and extending the international research position requires extra efforts, e.g., by developing a strong international framework of state-of-the-art research results, impacts and ambitions. Therefore ArtEZ needs to (further) build on both its international network and its supportive infrastructure. With this proposal ArtEZ is presenting its goals and efforts to work on its international recognition as a valuable research partner, and to broaden its international network in cutting-edge research and other stakeholders. With regards to its supporting infrastructure, ArtEZ has the ambition to expand the impact of the Subsidy Desk to become a professional partner to the professorships. This approach requires a further professionalization and extension of both the Subsidy Desk organization and its services, and developing and complementing skills, expertise and competences to comply to the European requirements.
Digital innovations in the field of immersive Augmented Reality (AR) can be a solution to offer adults who are mentally, physically or financially unable to attend sporting events such as premier league football a stadium and match experience. This allows them to continue to connect with their social networks. In the intended project, AR content will be further developed with the aim of evoking the stadium experience of home matches as much as possible. The extent to which AR enriches the experience is then tested in an experiment, in which the experience of a football match with and without AR enrichment is measured in a stadium setting and in a home setting. The experience is measured with physiological signals. In addition, a subjective experience measure is also being developed and benchmarked (the experience impact score). Societal issueInclusion and health: The joint experience of (top) sports competitions forms a platform for vulnerable adults, with a limited social capital, to build up and maintain the social networks that are so necessary for them. AR to fight against social isolation and loneliness.
