Upcycling has been embraced by circular economy enthusiasts, policy-makers and collaborative initiatives across Europe. Early studies describe upcycling as a concept aimed at resource conservation by keeping products, components and materials at their highest potential value across consecutive product lifecycles, with zero-negative or even potential positive impact on the natural environment. Similarly, more recent literature on the circular economy views upcycling as a strategy to slow and close resource cycles through product life-extension approaches, such as reuse, repair, refurbishment, remanufacturing and repurpose. With growing environmental concerns, upcycling has become a re-emerging theme in literature and practice. Cities offer opportunities for an increasing number of upcycling initiatives, but little is known about what manifestations of upcycling occur specifically in urban areas or how these urban upcycling initiatives emerge. For example, so-called Urban Resource Centers seek to tackle challenges in urban solid waste management by encouraging entrepreneurs to create value from local waste streams. Therefore, our objective is to address this literature gap and explore manifestations of upcycling in a city context by means of qualitative research, following a case-study approach based on data collected from research archives and 17 preliminary interviews with entrepreneurs and experts in urban upcycling of furniture and interior design products. This study contributes to a structured overview of urban upcycling initiatives and the internal and external factors that drive entrepreneurial initiatives and development. Future work will build on this study to make urban upcycling initiatives more widespread and impactful to deliver on their environmental and social goals.
MULTIFILE
The crossroads of living in cities on the one hand and ageing of the population on the other is studied in an interdisciplinary field of research called urban ageing (van Hoof and Kazak 2018, van Hoof et al. 2018). People live longer and in better health than ever before in Europe. Despite all the positive aspects of population ageing, it poses many challenges. The interaction of population ageing and urbanisation raises issues in various domains of urban living (Phillipson and Buffel 2016). According to the Organisation for Economic Co-operation and Development (OECD 2015), the population share of those of 65 years old is expected to climb to 25.1% in 2050 in its member states. Cities in particular have large numbers of older inhabitants and are home to 43.2% of this older population. The need to develop supportive urban communities are major issues for public policy to understand the relationship between population ageing and urban change (Buffel and Phillipson 2016). Plouffe and Kalache (2010) see older citizens as a precious resource, but in order to tap the full potential these people represent for continued human development (Zaidi et al. 2013), the world’s cities must ensure their inclusion and full access to urban spaces, structures, and services. Therefore, cities are called upon to complement the efforts of national governments to address the consequences of the unprecedented demographic shift (OECD 2015). Additionally, at the city level there is a belief to understand the requirements and preferences of local communities (OECD 2015). An important question in relation to urban ageing is what exactly makes a city age-friendly (Alley et al. 2007, Lui et al. 2009, Plouffe and Kalache 2010, Steels 2015, Moulaert and Garon 2016, Age Platform Europe 2018)? Another relevant question is which factors allow some older people in cities to thrive, while others find it hard to cope with the struggles of daily life? This chapter explores and describes which elements and factors make cities age-friendly, for instance, on the neighbourhood level and in relation to technology for older people.
In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.
Nederland wil in 2050 circulair zijn. Dat vraagt een ongekende transitie in de wijze waarop onze samenleving onderneemt, samenwerkt, denkt en doet. Stedelijke regio’s zijn de geijkte plek om een transitie naar een circulaire economie in gang te zetten door hun dichte concentratie van kennis, kapitaal, data en resources op een relatief klein oppervlak. De baten die deze transitie oplevert zullen vooral in deze regio’s merkbaar zijn: minder verspilling, luchtvervuiling en CO2-uitstoot, meer economische waarde en sociale impact. CIRCOLLAB richt zich op het versterken van interdisciplinair praktijkgericht onderzoek voor de circulaire transitie in de metropoolregio Amsterdam (MRA). De SPRONG-groep bestaat uit lectoraten van de Centres of Expertise Urban Technology en Urban Governance & Social Innovation en de Faculteit Digitale Media en Creatieve Industrie van de Hogeschool van Amsterdam, Kenniscentrum Maatschappelijke Innovatie Flevoland van Hogeschool Windesheim en de Academie van Bouwkunst van de Amsterdamse Hogeschool voor de Kunsten. De SPRONG-groep combineert expertise vanuit het technologische, creatieve, economische en sociale domein en verricht praktijkgericht onderzoek naar ‘circulair denken en doen’, ‘circulair ondernemen’, ‘circulair menselijk kapitaal’ en ‘circulair samenwerken’ in relatie tot technische innovaties in twee waardeketens: de gebouwde omgeving en consumptiegoederen. De SPRONG-groep ontwikkelt, samen met actoren in de quadruple helix, een regionale infrastructuur voor inventariseren en prioriteren van onderzoeksbehoeften en het programmeren, opbouwen en uitwisselen van kennis. Hierbij worden kennis en ervaringen uit circulaire initiatieven, experimenten, onderzoek en onderwijs aan elkaar en aan fysieke experimenteerruimtes verbonden, om gezamenlijk van te leren, kennis te delen en op te schalen. Zo ontstaat een krachtige interdisciplinaire SPRONGgroep met de ambitie om het consortium uit te laten groeien tot dé regionale spil op het gebied van de circulaire transitie in grootstedelijke regio’s en een erkende (inter)nationale speler voor kennisuitwisseling en -opbouw op dit onderwerp.
