This paper proposes a new framework for the production and development of immersive and playful technologies in cultural heritage in which different stakeholders such as users and local communities are involved early on in the product development chain. We believe that an early stage of co-creation in the design process produces a clear understanding of what users struggle with, facilitates the creation of community ownership and helps in better defining the design challenge at hand. We show that adopting such a framework has several direct and indirect benefits, including a deeper sense of site and product ownership as direct benefits to the individual, and the creation and growth of tangential economies to the community.
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Closer Connections aims to build a coherent, cross-academy, virtual- and augmented reality strategy to contribute to the European agenda: “a Europe fit for the digital age”. Closer Connections enables the SPRONG group DIGIREAL to strengthen its visibility and reputation on a European level to build strong alliances with European VR/AR coalitions and associations and apply for EU grants. In this project, a strategic paper on market assessment is developed to determine our position within this European agenda. This is followed by a roadmap for the future utilisation of our rare assets (XR-stage, photogrammetry, etc.), and raise awareness of the unique combination of excellent facilities, creative staff and talented students.
In this project, immersive media (XR, VR, AR) are created and tested as a remediation strategy to help improve the experience of existing TV content and reach and engage both new and existing target groups more effectively. In this project, students and alumni from AGM and Queensland University of Technology (QUT) work together under the supervision of the R&D department from the professorship Digital Media Concepts and QUT to develop innovative immersive media products based on existing TV productions from Banijay. Banijay is the largest independent production and distribution company in the world. Banijay will provide the challenges, content and feedback on the students’ progress and skills during the (VIS) project, and will offer the opportunity to work on existing international productions with real expectations and demands, and the opportunity to actually market the concepts the students develop. Several new concepts are now in production stage to be released and tested.
An Erasmus+ funded project in which universities from Denmark, Norway, and Portugal work alongside BUas to research and develop pre-preproduction teaching materials regarding the use of Virtual Production (VP) technologies. Lecturers and students from the consortium will get hands-on experience with BUas's XR stage, with the goals of collaboration and understanding of the needs of future media professionals.