Metaphor is one of the important discursive themes in organizational literature (Grant et al.,2001). Metaphors play an important role in the discourse within organizations as well as in theorizing about organizations. This empirical paper focuses on the latter by analysing the role of metaphor in the development of theoretical concepts – in particular the concept of social capital – through the means of quantitative content analysis. Some authors argue that metaphors should be avoided in organizational theory (Bourgeois and Pinder, 1983; Tinker, 1986). Others see metaphors as valuable creative tools for developing new theories and insights (Weick, 1989). Morgan (1997) has shown that many theories about organizations can be ‘reordered’ (Keenoy et al., 2003) into a particular metaphorical view of organizations, showing the metaphorical bases of organizational theorizing. Lakoff and Johnson (1980, 1999) go even further, presenting compelling evidence from cognitive science indicating that metaphors are inescapable because they are the basis for our abstract reasoning. There is a debate about the way metaphor works (Black, 1993; Cornelissen, 2005; Heracleous, 2003; Keenoy et al., 2003; Lakoff and Johnson, 1999; Marshak, 2003; Oswick et al. 2002, 2003; Tsoukas, 1991;) especially about whether metaphor is simply a matter of comparison highlighting the analogies in the source and target domain, or whether a metaphor does more then that. In the paper we take the latter position and adopt Lakoff and Johnson’s (1999) model of cross-domain mapping. This model states that not only similarities and features are transferred from the source to the target domain but that the target domain often gets its structure from the source domain. The metaphorical mapping from the source to the target domain can be rich and complex because metaphors have many ‘entailments’. Entailments are the connotations of the metaphor that transport meaning from the source to the target domain. Furthermore, the application of conceptual metaphor often happens out-of-awareness (Lakoff and Johnson, 1999; Marshak, 2003). It is part of the unconscious mental operations concerned with conceptual systems, meaning, inference, and language. We can recognize the unconscious use of metaphor in organizational theorizing by looking at the literal meaning of organizational concepts and statements (Andriessen, 2006).
Biomimicry education is grounded in a set of natural design principles common to every known lifeform on Earth. These Life’s Principles (LPs) (cc Biomimicry 3.8), provide guidelines for emulating sustainable strategies that are field-tested over nearly four billion years of evolution. This study evaluates an exercise for teaching LPs to interdisciplinary students at three universities, Arizona State University (ASU) in Phoenix, Arizona (USA), College of Charleston (CofC) in Charleston, South Carolina (USA) and The Hague University of Applied Sciences (THUAS) in The Hague (The Netherlands) during the spring 2021 semester. Students researched examples of both biological organisms and human designs exhibiting the LPs. We gauged the effectiveness of the exercise through a common rubric and a survey to discover ways to improve instruction and student understanding. Increased student success was found to be directly linked to introducing the LPs with illustrative examples, assigning an active search for examples as part of the exercise, and utilizing direct assessment feedback loops. Requiring students to highlight the specific terms of the LP sub-principles in each example is a suggested improvement to the instructions and rubric. An iterative, face-to-face, discussion-based teaching and learning approach helps overcome minor misunderstandings. Reiterating the LPs throughout the semester with opportunities for application will highlight the potential for incorporating LPs into students’ future sustainable design process. Stevens LL, Fehler M, Bidwell D, Singhal A, Baumeister D. Building from the Bottom Up: A Closer Look into the Teaching and Learning of Life’s Principles in Biomimicry Design Thinking Courses. Biomimetics. 2022; 7(1):25. https://doi.org/10.3390/biomimetics7010025
