This article starts from the observation that popular culture resides in a contradictory space. On the one hand it seems to be thriving, in that the range of media objects that were previously studied under the rubric of popular culture has certainly expanded. Yet, cultural studies scholars rarely study these media objects as popular culture. Instead, concerns about immaterial labor, about the manipulation of voting behavior and public opinion, about filter bubbles and societal polarization, and about populist authoritarianism, determine the dominant frames with which the contemporary media environment is approached. This article aims to trace how this change has come to pass over the last 50 years. It argues that changes in the media environment are important, but also that cultural studies as an institutionalizing interdisciplinary project has changed. It identifies “the moment of popular culture” as a relatively short-lived but epoch-defining moment in cultural studies. This moment was subsequently displaced by a set of related yet different theoretical problematics that gradually moved the study of popular culture away from the popular. These displacements are: the hollowing out of the notion of the popular, as signaled early on by Meaghan Morris’ article “The Banality of Cultural Studies” in 1988; the institutionalization of cultural studies; the rise of the governmentality approach and a growing engagement with affect theory.
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This paper tries to contribute to the clarification of the problems concerning professional justifications from an ideal-typical point of view, which inevitably implies that it doesn’t deal with real problems and their solutions. The starting point is Freidsons (2001) idealtypical distinction between professionalism, market and bureaucracy. Abbotts (1988) analysis of professionalism will be used to convert Freidsons distinction of power into a distinction of expertise. By making use of Savornin Lohman & Raaff (2001) the distinction is extended by two more logics, the public and the private one. It will be shown that all five logics rest on different action values and that these differing values can cause serious misunderstandings concerning professional justifications.
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