Brand orientation as a marketing perspective for primary healthcare organizations
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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From individual sustainability orientations to collective sustainability innovation and sustainable entrepreneurial ecosystems
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Information problem solving in the bachelor of ICT
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The importance of values for brand purchase
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Key success factors for brand orientation in Dutch hospitals
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Entrepreneurial orientations and their impact on trade-off decisions in sustainability
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Framework for Imbuing Sustainable ‘Green’ Impact Among Local SMEs
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Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
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