Brand orientation as a marketing perspective for primary healthcare organizations
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The contribution of branded games for the LEGO ninjago brand narrative
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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The body as a brand in social media : analyzing digital fitness influencers as product endorsers
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The importance of values for brand purchase
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Key success factors for brand orientation in Dutch hospitals
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Entrepreneurial orientations and their impact on trade-off decisions in sustainability
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Mobile multimedia technology, a process for consumer interaction and brand penetration
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Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process
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