Municipalities often collaborate with other stakeholders in smart city projects to develop and implement technological innovations to address complex urban issues. We propose the shared portfolio approach as an alternative way of collaborating, because we have identified possible limitations when the commonly used single-project approach is adopted in complex contexts, such as the smart city context. The portfolio approach enhances flexibility, an embedded focus and cross-project learning, because partners work on multiple projects – either in parallel or in succession – to develop multiple solutions to a specific problem. An in-depth case study is used to illustrate how the shared portfolio approach works. In practice, these insights can be used by public bodies who aim to collaborate in smart city development or by partners who work on smart city projects and wish to continue their collaboration in a portfolio setting. Conceptually, our paper develops a connection between cross-sector partnership literature and smart city literature by revealing how the shared portfolio approach could be an effective way to deal with the complexities of innovation in the smart city context.
The field of city logistics can be characterized by its many local demonstrations and trials, that are quite often not lasting longer than the trial period. The number of demonstrations that continued and were implemented in daily practice is limited. Freight partnerships proved to be a good first step to engage stakeholders. This contribution proposes a new way to develop a more action-driven form of these partnerships that follows from a solution approach, which has proved successful worldwide in fostering innovation deployment, but has not yet been applied explicitly in the domain of City Logistics: Living Labs. The living lab approach ensures that the stakeholders are involved much earlier in the in planning and implementation processes, and that the proposed city logistics implementation is revised and continuously improved to meet stakeholder needs and obtain maximum impact for a long time. This contribution summarizes the steps that have to be taken to set-up and work in a city logistics living lab (CLLL). A CLLL can be defined as a dynamic test environment where complex city logistics innovations can be implemented, following a cyclical approach, where several solutions can be experimented and re-adjusted or improved to fit the real-life city challenges. In the Horizon 2020 project CITYLAB, we developed practical guidelines for establishing and running a city logistics living lab based on several living lab- and field test methodologies that enables stakeholders to set-up and run a CLLL. This contribution discusses the most important CLLL phases, roles, and characteristics, as well as the tools that are available. Next, this contribution shows the first results of cities in which CLLLs are actually set up, or already running. © 2016 The Authors.
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In our increasingly global society, organizations face many opportunities in innovation, improved productivity and easy access to talent. At the same time, one of the greatest challenges, businesses experience nowadays, is the importance of social and/or human capital for their effectiveness and success (Backhaus and Tikoo, 2004; Mosley, 2007; Theurer et al., 2018; Tumasjan et al., 2020). High-quality employees are crucial to the competitive strength of an organization in the global economy, as these employees have a major influence on organizational reputation (Dowling at al., 2012). An important question is how, under these global circumstances, organizations and companies in the Netherlands can best be stimulated to attract and preserve social capital.Several studies have suggested the scarcity of talent and the crucial importance of gaining competitive advantage with recruitment communication to find the fit between personal and fundamental organizational characteristics and values for employees (Cable and Edwards, 2004; Bhatnagar and Srivastava, 2008; ManPower Group, 2014; European Communication Monitor (ECM), 2018). In order to become an employer of choice, organizations have to not only stand out from the crowd during the recruitment process but work on developing loyalty and a culture of trust in their relationship with employees (ECM, 2018). Employer Branding focuses on the process of promoting an organization, as the “employer of choice” to a desired target group, which an organization aims to attract and retain. This process encompasses building an identifiable and unique employer identity or, more specifically, “the promotion of a unique and attractive image” as an employer (Backhaus 2004, p. 117; Backhaus and Tikoo 2004, p. 502).One of the biggest challenges in the North of the Netherlands at the moment is the urgent need for qualified labor in the IT, energy and healthcare sectors and the excess supply of international graduates who are able to find a job in the North of the Netherlands (AWVN, 2019). Talent development, as part of the regional labor market and education policy, has been an important part of government programs and strategies in the region (VNO-NCW Noord, 2018). For instance, North Netherlands Alliance (SNN) signed a Northern Innovation Agenda for the 2014-2020 period. SNN encourages, facilitates and connects ambitions focused on the development of the Northern Netherlands. Also, the Social Economic council North Netherlands issued an advice on the labour market in the North Netherlands (SER Noord Nederland, 2017). Knowledge institutions also contribute through employability programs. Another example is the Regional Talent Agreement (Talent Akkoord) framework issued by the Groningen educational institutions, employers and employees’ organizations and regional authorities in which they jointly commit to recruiting, training, retaining and developing talent for the Northern labor market. Most of the hires with a maximum of five year of experience at companies are represented by millennials. To learn what values make an attractive brand for employees in the of the North of the Netherlands, we conducted a first study. When ranking the most important values of corporate culture which matter to young employees, they mention creative freedom, purposeful work, flexibility, work-life balance as well as personal development. Whereas attractive workplace and job security do not matter to such a degree. A positive work environment and a good relationship with colleagues are valued highly (Hein, 2019).To date, as far as we know, no other employer branding studies have been carried out for the North of the Netherlands. Further insight is needed into the role of employer branding as a powerful tool to retain talent in Northern industry in particular.The goal of this study is to provide a detailed analysis of the regional industry in the Northern Netherlands and contribute to: 1) the scientific body of knowledge about whether and how employer branding can strengthen the attractiveness of a regional industry in the labor market; 2) the application of this knowledge and insights by companies and governments in local policy development in the North of the Netherlands.
The growing awareness of consumers of the increasing problem with livestock and meat production due to the high nitrogen emissions and the related impact on climate change drives consumption of plant based vegetarian alternatives. Similarly there is also an increasing demand for animal-free, eco-friendly alternative vegan leather. Consequently there has been significant interest in developing leather-like vegan materials from multiple plant sources, such as mango, pineapple and mushroom based materials. However, the commercialization and the growth of sustainable vegan leather production is hampered significantly by the difficulty of achieving the needed quality for the various consumer products as well as the high prices of the vegan alternatives. In the Growing Leather project two SMEs, BioscienZ and B4Plastics, will combine forces with Avans University of Applied Sciences to develop vegan leather from the mushroom based material called mycelium. BioScienZ is a biotech company with strong expertise and capacity to produce low-cost and consistent quality mycelium. B4Plastics is a material development company, with strengths in designing and distributing eco-plastic products. In this project Avans University will use several mycelium types (produced by BioscienZ), and with the guidance of B4Plastics, it will test various additives under many different conditions, to ultimately develop an environmentally friendly, vegan material that will have comparable material characteristics to animal leather and is competitive in price.
Despite the benefits of the widespread deployment of diverse Internet-enabled devices such as IP cameras and smart home appliances - the so-called Internet of Things (IoT) has amplified the attack surface that is being leveraged by cyber criminals. While manufacturers and vendors keep deploying new products, infected devices can be counted in the millions and spreading at an alarming rate all over consumer and business networks. The objective of this project is twofold: (i) to explain the causes behind these infections and the inherent insecurity of the IoT paradigm by exploring innovative data analytics as applied to raw cyber security data; and (ii) to promote effective remediation mechanisms that mitigate the threat of the currently vulnerable and infected IoT devices. By performing large-scale passive and active measurements, this project will allow the characterization and attribution of compromise IoT devices. Understanding the type of devices that are getting compromised and the reasons behind the attacker’s intention is essential to design effective countermeasures. This project will build on the state of the art in information theoretic data mining (e.g., using the minimum description length and maximum entropy principles), statistical pattern mining, and interactive data exploration and analytics to create a casual model that allows explaining the attacker’s tactics and techniques. The project will research formal correlation methods rooted in stochastic data assemblies between IoT-relevant measurements and IoT malware binaries as captured by an IoT-specific honeypot to aid in the attribution and thus the remediation objective. Research outcomes of this project will benefit society in addressing important IoT security problems before manufacturers saturate the market with ostensibly useful and innovative gadgets that lack sufficient security features, thus being vulnerable to attacks and malware infestations, which can turn them into rogue agents. However, the insights gained will not be limited to the attacker behavior and attribution, but also to the remediation of the infected devices. Based on a casual model and output of the correlation analyses, this project will follow an innovative approach to understand the remediation impact of malware notifications by conducting a longitudinal quasi-experimental analysis. The quasi-experimental analyses will examine remediation rates of infected/vulnerable IoT devices in order to make better inferences about the impact of the characteristics of the notification and infected user’s reaction. The research will provide new perspectives, information, insights, and approaches to vulnerability and malware notifications that differ from the previous reliance on models calibrated with cross-sectional analysis. This project will enable more robust use of longitudinal estimates based on documented remediation change. Project results and methods will enhance the capacity of Internet intermediaries (e.g., ISPs and hosting providers) to better handle abuse/vulnerability reporting which in turn will serve as a preemptive countermeasure. The data and methods will allow to investigate the behavior of infected individuals and firms at a microscopic scale and reveal the causal relations among infections, human factor and remediation.
