Blog post where the author speaks about his recently published article "Adherence to an injury prevention program in male amateur football players is affected by players’ age, experience and perceptions"
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In the current market, the focus is more and more on building long-term relationships with clients in which value is created, communicated and delivered. This also means developing a new customer relationship focus that goes beyond the consumer orientation that has thus far dominated the practice of marketing. In a user-driven approach, the basis is no longer the product range, the world of the manufacturer or supplier, but rather the experience of the user. This has implications not only for manufacturers and service providers, but also for marketeers and market researchers. We feel that the most commonly used methods and techniques do not answer to the new demands of the market. We have therefore adapted emerging generative user research methods from the field of design as a basis for a truly user-driven market approach. As part of the Fitness in Motion project -a programme aimed at helping the health club industry develop a stronger customer orientation- we applied Contextmapping, a generative technique that has already proved its worth in the world of industrial product development and interaction design.
Het belang van sport en bewegen voor een gezond en vitaal Nederland is overduidelijk voor de ‘believers’ in de kracht van sport. De sport heeft echter moeite om deze kracht daadwerkelijk aan te tonen in het politieke en publieke debat. Daarnaast zijn er nog veel (groepen van) burgers die niet of te weinig bewegen en een inactief leven leiden.
