Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has arguably been little common discourse between these academic disciplines. This article seeks to redress this deficiency by connecting marketing and design research together—and particularly the concepts of co-creation and co-design—to advance theory and broaden the scope of applied research into the topic. It does this by elaborating the notion of the pop-up store as temporary place of consumer/user engagement, to build common ground for theory and experimentation in terms of allowing marketers insight into what is meaningful to consumers and in terms of facilitating co-design. The article describes two case studies, which outline how this can occur and concludes by proposing principles and an agenda for future marketing/design pop-up research. This is the peer reviewed version of the following article: Overdiek A. & Warnaby G. (2020), "Co-creation and co-design in pop-up stores: the intersection of marketing and design research?", Creativity & Innovation Management, Vol. 29, Issue S1, pp. 63-74, which has been published in final form at https://doi.org/10.1111/caim.12373. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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This project builds upon a collaboration which has been established since 15 years in the field of social work between teachers and lecturers of Zuyd University, HU University and Elte University. Another network joining this project was CARe Europe, an NGO aimed at improving community care throughout Europe. Before the start of the project already HU University, Tallinn Mental Health Centre and Kwintes were participating in this network. In the course of several international meetings (e.g. CARe Europe conference in Prague in 2005, ENSACT conferences in Dubrovnik in 2009, and Brussels in April 2011, ESN conference in Brussels in March 2011), and many local meetings, it became clear that professionals in the social sector have difficulties to change current practices. There is a great need to develop new methods, which professionals can use to create community care.
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Active participation of stakeholders in health research practice is important to generate societal impact of outcomes, as innovations will more likely be implemented and disseminated in clinical practice. To foster a co-creative process, numerous frameworks and tools are available. As they originate from different professions, it is not evident that health researchers are aware of these tools, or able to select and use them in a meaningful way. This article describes the bottom-up development process of a compass and presents the final outcome. This Co-creation Impact Compass combines a well-known business model with tools from design thinking that promote active participation by all relevant stakeholders. It aims to support healthcare researchers to select helpful and valid co-creation tools for the right purpose and at the right moment. Using the Co-creation Impact Compass might increase the researchers’ understanding of the value of co-creation, and it provides help to engage stakeholders in all phases of a research project.
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This project establishes a collaborative network centered around the Amsterdam Museum, comprising key stakeholders from prominent cultural institutions, including the Centraal Museum Utrecht and the Rotterdam Museum. The consortium is designed to explore the transformative potential of co-creation in museums, focusing on enhancing visitor engagement, fostering inclusivity, and integrating digital technologies into cultural practices. Key personnel will provide interdisciplinary expertise in communication and cultural heritage, facilitating a robust understanding of stakeholder dynamics and collaborative processes. The research aims to analyze how co-creation can bridge the gap between museums and their diverse audiences, creating a sense of ownership and connection. Initial observational findings suggest that co-creation practices significantly enhance visitor experiences while revealing stakeholders' desires for deeper collaborative opportunities. To achieve these objectives, qualitative methods such as semi-structured interviews, focus groups, and ethnographic observations will be employed, delivering rich insights into the impact of co-created programming. An essential output of this project will be an academic publication aimed at foundational research on effective co-creation practices within the cultural sector. Furthermore, the consortium will pursue a larger grant application to secure sustainable funding for ongoing research initiatives, ensuring the long-term viability and impact of this collaborative network. This will not only advance academic discourse but also facilitate knowledge transfer between academia and museums, enriching cultural engagement strategies. Ultimately, the project aspires to enhance the visibility and societal relevance of cultural institutions, fostering innovative solutions to contemporary challenges through collaborative research and community involvement.
The tourism strategy of the municipality of Amsterdam and the Destination Management Organisation stress the importance of increasing liveabilty and enhancing a sense of unity through, also by connecting with residents. An important area in which they would like to achieve this, is Amsterdam Noord, a neighbourhood that was historically on the fringe of the city but is now appointed as one of the (to be further developed) multi-cores of the city. As such it is facing a rapid transformation on a social, cultural, economic and infrastructural level with an increasing leisure and tourism offer. The idea is to apply principles of regenerative tourism and community capacity building to ensure a sustainable tourism development, although it remains unclear how to do this in in practice. The current PD addresses this issue by investigating possible regenerative urban tourism principles and practices (here: collaborative interventions) that can be designed to increase local community building capacities, using a living lab setting in Amsterdam-Noord. It follows a participatory action research approach where the researcher is part of a living lab team and local eco system. By participating in local meet-ups as well as desk research and (group)interviews a further contextual understanding of how regenerative tourism can be conceptualised in an urban context is gained. Next, workshops, experiments and design-based interventions with local stakeholders will be done to construct different stories of place and new ways of performing tourism. The PD will contribute to knowledge development creating a conceptual framework for regenerative urban tourism. It will also provide academic and practical insights on with regards to stimulating capacity building and how to measure this within a tourism context (also in relation to co-creation and placemaking practices), what potentials can be tapped into and how small-scall collaborative interventions can influence wider system change.
Cities: Action-perspectives for a climate-proof, drought-resilient, and water-sensitive built environment Recurring droughts severely impacted the Dutch built Environment , causing financial, environmental, and social effects. Climate change and urban developments are expected to aggravate this. Although municipalities recognize drought as critical risk, few have prepared for it. This is due to a lack of understanding of the urban water balance under drought and the vulnerability of urban water use(r)s, ambiguity in role and responsibility, and missing action-perspectives. Thirsty Cities aims to address this by developing, collecting, connecting and delivering in a transdisciplinary approach the needed knowledge, insights, tooling, principles, designs, infrastructures and action-perspectives for a climate-proof, drought-resilient, and water-sensitive built environment.Dorstige Steden: Handelingsperspectieven voor een klimaatbestendige, droogteweerbare, en waterrobuuste bebouwde omgeving.De Nederlandse bebouwde omgeving is herhaaldelijk geraakt door droogte, met financiële, ecologische en maatschappelijke effecten. Klimaatverandering en stedelijke ontwikkelingen zullen het droogte-risico naar verwachting doen toenemen. Alhoewel overheden droogte als een risico erkennen, hebben weinigen zich daarop voorbereid. Gebrek aan inzicht in de stedelijke waterbalans onder droogte, de kwetsbaarheid van stedelijke watergebruikers, onduidelijkheid in rol en verantwoordelijkheid van betrokken actoren, en ontbrekende handelingsperspectieven liggen hieraan ten grondslag. ‘Dorstige Steden’ draagt middels trans-disciplinair onderzoek bij aan een klimaatbestendige, droogteweerbare, en waterrobuuste bebouwde omgeving door de benodigde kennis, inzichten, instrumentaria, principes en ontwerpen te ontwikkelen, verzamelen en verbinden en handelingsperspectieven te formuleren.
