Festivals are nowadays a cultural, social, and economic force to be reckoned with. This study will offer an overview of the Dutch festival landscape, which has been lacking. There are commercial initiatives that target only a portion of the festival sector, and there are specific branch organisations or cultural funds that only cover the data of their members, for instance the Netherlands Film Fund reports on ten major Dutch film festivals in their annual Film Facts & Figures of the Netherlands. National institutes such as Statistics Netherlands (CBS) and The Netherlands Institute for Social Research (SCP) also lack substantial data on Dutch festivals.
The use of events as policy tools in cities has become widely recognized. However, most studies concerning this topic do not capture the complex interrelationships that underpin the development of an eventful city. This study applies a practice approach, in order to analyze the dynamics of the eventful city practice. It places the urban event practice centrally in the analysis and focuses on the actual "sayings and doings" of the practice. The event practice of the 2015 Incubate festival in Tilburg, the Netherlands, is analyzed by means of ethnographic methods, including participant observation and interviews. Incubate illustrates how both the city and the event are performed within the practice: the event shapes the city and the city shapes the event. However, the integration of the festival into alternative spaces in the city means that it does not increase the visibility of Tilburg, and therefore fails to deliver value to its eventful city policy.
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In the past two years [2010-2012] we have done research on the visitor experience of music festivals. We conducted several surveys asking festival visitors for demographic variables, taste in music, their motivation for visiting festivals, mentalities and the evaluation of the festival. We also asked for the use of social media before, after and during the festival. Results show that visitors using social media have a significantly different festival experience from users that do not use social media before, during or after the festival. Results on difference in festival satisfaction are mixed.