This paper starts with the explanation of the research rationale of the professorship. Subsequently, an exploration of the research agenda is provided, focusing on the two core research themes of the professorship: transformational content strategy and transformational content design. Within this section, knowledge gaps will be identified and examples will be presented of research projects related to each theme. Finally, light will be shed on the research approach, offering a brief overview of the theoretical approach, research methodology, and expected impact.
Amsterdam Science Park (ASP) is a pearl in the crown of the Amsterdam knowledge economy, with its high-level research institutes (the Faculty of Science of the University of Amsterdam, several institutes of the NWO, the Dutch national science organisation) and a growing number of knowledge-based companies that reside in the multi-tenant Matrix buildings at the park. At ASP, the number of examples of co-creation is steadily growing. Larger tech firms (including Bosch and ASML) have located there and engage in deep collaboration with university institutes. Many more companies have expressed interest in collaborating with researchers located at ASP, not only in order to gain access to promising talent, but also to more extensively involve university researchers in their R&D processes. Another trend is the growth of science-based start-ups, now hosted at ASP’s Start-up Village: an appealing hotspot, made of sea containers. Players from business and university signal a rising need for new and more integrated concepts that facilitate collaborations between larger firms, start-ups and research groups. And also, the ASP management would like to see more co-creation. From its spatial and organisational design, the park is however characterised by a separation of activities: each faculty and institute operates its own building and facilities, with the firms hosted in the multitenant Matrix buildings. ASP is being developed along the lines of a masterplan based on strict zoning (Gemeente Amsterdam, 2013). This study explores how, and under what conditions further co-creation could be facilitated at ASP.
The scientific publishing industry is rapidly transitioning towards information analytics. This shift is disproportionately benefiting large companies. These can afford to deploy digital technologies like knowledge graphs that can index their contents and create advanced search engines. Small and medium publishing enterprises, instead, often lack the resources to fully embrace such digital transformations. This divide is acutely felt in the arts, humanities and social sciences. Scholars from these disciplines are largely unable to benefit from modern scientific search engines, because their publishing ecosystem is made of many specialized businesses which cannot, individually, develop comparable services. We propose to start bridging this gap by democratizing access to knowledge graphs – the technology underpinning modern scientific search engines – for small and medium publishers in the arts, humanities and social sciences. Their contents, largely made of books, already contain rich, structured information – such as references and indexes – which can be automatically mined and interlinked. We plan to develop a framework for extracting structured information and create knowledge graphs from it. We will as much as possible consolidate existing proven technologies into a single codebase, instead of reinventing the wheel. Our consortium is a collaboration of researchers in scientific information mining, Odoma, an AI consulting company, and the publisher Brill, sharing its data and expertise. Brill will be able to immediately put to use the project results to improve its internal processes and services. Furthermore, our results will be published in open source with a commercial-friendly license, in order to foster the adoption and future development of the framework by other publishers. Ultimately, our proposal is an example of industry innovation where, instead of scaling-up, we scale wide by creating a common resource which many small players can then use and expand upon.
