Entering the twenty-first century is not just a step in time, it is coming into a new era where people are craving for valuable change and are willing to become more active in being part of it through both learning as well as community development [Prahalad and Ramaswamy (The future of competition: Co-creating unique value with customers. Harvard Business School Press, 2004a)]. Communities of connected, informed, empowered, and active consumers are challenging the world. According to Nijs (Imagineering the butterfly effect, transformation by inspiration. 11 International Publishing, 2014), “growing connectivity, interdependency, diversity and interactivity has major influences on the way we can create value in society.” Instead of passive users, today’s consumers want to be involved in designing processes. As Hargadon and Bechky argue (Organization Science 17:484–500, 2006), “collective consumer creativity is qualitatively distinct from individual consumer creativity—it occurs when social interactions trigger new interpretations and new discoveries that consumers thinking alone, could not have generated. If we realize that creativity is a systemic—as opposed to individual process, then we are led to broaden our perspective”. Already in 1958 Jacobs approached cities as living beings and ecosystems, unfolding the transformation of the urban environment and the regional development potential, especially for tourism and culture. She suggested that over time, buildings, streets and neighbourhoods function as dynamic organisms, changing in response to how people interact with them. This sentiment is now, more than ever, echoing into the tourism sector evolvement as such and its meaningful interpretation with and for all. How can we encourage innovation and how can we engage customers and participants in creating the future in order to satisfy the needs of the participants? Why is Co-Creating the future for all of us? How can we design (for) the future in order to ignite interaction? According to Tonder (Journal of Industrial Psychology 30(3):53–64, 2004) the new society is characterized predominantly by consumption where people create a sense of who they are through what they consume. Simply stated, consumers from a century ago were concerned about the utility value (does it solve my problem?) whereas today’s consumers focuses on the intangibles—cultural or symbolic—values (does it promote my identity?). This becomes valid for the tourism sector and especially the cultural one, whereas the entrepreneurial learning has become the collective learning and the exchange and co-creation of value, which leads to the introduction and increase of relevance of communities of practice. The current chapter aims to study the cross-border cultural tourism development of Bulgaria and Romania as a thriving possibility for entrepreneurial learning and communities of practice. It will unfold the existing potential of these countries and look into the specifics of how the complex nature of contemporary society is affecting the transformational essence of exchange versus value co-creation. The further objectives of this chapter are to analyze the value and elaborate on a model of entrepreneurial learning and community of practice establishment in the cross-border region of two economies in transition—the Bulgarian and the Romanian. These countries will be analyzed through the lens of cultural tourism by looking at the complexity and the value creation interaction possibilities that are enhanced by the entrepreneurial and community development.
The purpose of this paper is to gain deeper insight into the practical judgements we are making together in ongoing organizational life when realizing a complex innovative technical project for a customer and so enrich the understanding of how customer orientation emerges in an organization. The outcome contributes to the knowledge of implementing customer orientation in an organization as according to literature (Saarijärvi, Neilimo, Närvänen, 2014 and Van Raaij and Stoelhorst, 2008) the actual implementation process of customer orientation is not that well understood. Saarijärvi, Neilimo and Närvänen (2014) noticed a shift from measuring the antecedents of customer orientation and impact on company performance, towards a better understanding how customer orientation is becoming in organizations. A different way of putting the customer at the center of attention can be found in taking our day-to-day commercial experience seriously, according to the complex responsive process approach, a theory developed by Stacey, Griffin and Shaw (2000). The complex responsive processes approach differs from a systems thinking approach, because it focuses on human behavior and interaction. This means that the only agents in a process are people and they are not thought of as constituting a system (Groot, 2007). Based on a narrative inquiry, the objective is to convey an understanding of how customer orientation is emerging in daily organizational life. Patterns of interaction between people are investigated, who work in different departments of an organization and who have to fulfill customer requirements. This implies that attention is focused towards an understanding in action, which is quite distinct from the kind of cognitive and intellectual understanding that dominates organisational thought. The reflection process resulting from this analysis is located in a broader discourse of management theory.
Rond 2022 koopt een vijfde van de wereldbevolking producten online over de grens. Consumenten krijgen steeds meer vertrouwen in buitenlandse aanbieders en Nederlandse webshops breiden uit naar grote buitenlandse e-commerce markten zoals in Duitsland.Samen met het Center for Market Insights, het onderzoekscentrum van Hogeschool van Amsterdam, onder leiding van Sjoukje Goldman en Alexander Lamprecht hebben Annabel Bak en Kristy Bruijn onderzoek gedaan naar de volgende onderzoeksvraag: Wat zijn de succes- en faalfactoren van Nederlandse webwinkeliers op de Duitse e-commerce markt?
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What new strategies, knowledge, skills and business models will businesses need; and what new policies and initiatives need to be developed to make the region ready for a successful future. Hanze will focus on innovation in energy transition and specially in small and medium businesses and their needs for the future.[Project in development]The project aims to maintain a competitive regional economy and to strengthen innovation support capacity by ensuring access to a strong and adaptable workforce with the necessary skills to support future growth. This will be done by increasing regional knowledge on future skills needs amongst SMEs and bridging existing skills gaps. Innovation support mechanisms and educational practices will be tested allowing for adjustments and the development of a robust future-proofed flexible system. The project will give authorities new tools within skills development, which are specially connected to the region's smart specialisation strategy. This will contribute to an increased innovation capacity in North Sea Region by aligning these two strategic elements in a regional perspective.Hanze will focus on strengthening new developments in energy transition by exploring growth potential of cross-border and cross-sectoral aspects. Expertise in value chain and systems innovations including cluster systems development and digital/other technologies will be leveraged to support exploration of growth potential and needs of the energy industry. HZ will co-create and evaluate new strategies, knowledge, skills and business models with clusters and businesses in energy transition sector.
The project aims to maintain a competitive regional economy and to strengthen innovation support capacity by ensuring access to a strong and adaptable workforce with the necessary skills to support future growth. This will be done by increasing regional knowledge on future skills needs amongst SMEs and bridging existing skills gaps. Innovation support mechanisms and educational practices will be tested allowing for adjustments and the development of a robust future-proofed flexible system. The project will give authorities new tools within skills development, which are specially connected to the region's smart specialisation strategy. This will contribute to an increased innovation capacity in North Sea Region by aligning these two strategic elements in a regional perspective.Hanze will focus on strengthening new developments in energy transition by exploring growth potential of cross-border and cross-sectoral aspects. Expertise in value chain and systems innovations including cluster systems development and digital/other technologies will be leveraged to support exploration of growth potential and needs of the energy industry. HZ will co-create and evaluate new strategies, knowledge, skills and business models with clusters and businesses in energy transition sector.
Value increase by design through the development of an international network in Visual DesignThe VIVID project aimed to create a cross-border virtual network in the Visual Design sector, a sector that creatively translates communication into multimedia applications. This sector is constantly evolving and offers great economic potential for the 2 Seas area, using new media and technology to develop visual communication tools which are more efficient, more understandable and can also be applied internationally. That said, there are two main barriers preventing this sector from expanding in the 2 Seas area: its fragmentation and a brain drain. Of highly educated professionals towards the capitals (Amsterdam, London, Paris, Brussels). The VIVID partnership wants to cluster organisations and to strengthen the sector by: - Promoting cooperation and knowledge-exchange with the participating universities and higher education institutions for new applications in the visual design sector. - Stimulating creative entrepreneurship and supporting start-up businesses, especially young professionals. - Showcasing and profiling visual design to a wider audience, as well as the uses and applications of visual design in trade and industry.Partners: AVANS University of Applied Sciences (NL), House of Visual Culture (NL), Strategic Project Organisation Kempen (BE), Les Rencontres Audiovisuelles (FR), Pictanovo (FR), Southampton Solent University (UK), Anglia Ruskin University Cambridge (UK) and the City of Breda (NL).
