For German-speaking tourists, an Oriental market (in Arabic: souq) is an exotic place representing the ‘Otherness’. Referring to this Oriental context, the article aims to answer the following questions: What are the tourists’ imaginaries and social narratives and what is the role that cultural brokers play? Gaining insight into the imaginaries and on-site performances of German-speaking tourists of a mega-cruise liner will contribute to the discussion of imaginaries and embodied performances in general as well as the mediation and the construction of space. The research reported upon in the article is part of a larger field study (2012–2014) in Souq Muttrah, the oldest and formerly main market in Oman. Participant observation, photography and in-depth interviews with different types of tourists, local customers, cultural brokers and on-board employees were conducted and marketing material was analysed. Results indicate that in the marketing material, the tourists are already beginning to travel backwards in time. During their visit to the souq, the multi-sensory performances and embodied imaginaries are enhanced by stories of the Arabian Nights. Cultural brokers play an essential role in ‘localizing’ the tourist experience. They adjust their own identities and direct the tourists’ performances at different stages, similar to an Oriental theme park, for example, they stop at a frankincense shop.
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This article examines the ethics of tourism and cross-cultural communication between Western tourists and the local community in a Muslim country. Communicating with people who have different value systems and communication styles can contribute to various "culture shock situations" and to an increase in stereotypes and "stigma." The main goal of this research is to analyze the dress behavior of cruise tourists, applying the concept of "mindfulness" and secondly to analyze the voices and values of the resident community and of other tourists. Any apparent contradictions will be identified between local values, pretravel information, media social constructions, and tourist dress behaviors, and suggestions will be proposed about how to avoid culture shock situations. Two questionnaire surveys were conducted with German-speaking cruise tourists visiting two different destinations in the Sultanate of Oman during 2012 (N = 830) and 2013 (N = 235). In addition, in-depth interviews were conducted with members of the local community and cultural brokers as well as with tourists, onboard tour guides, and an onboard pastor. Moreover, government officials and the Assistant Grand Mufti were interviewed and pretravel information was studied. The results indicate that a mindless dress behavior has been facilitated by the type of information that is provided prior to travel and by cultural brokers, both on shore and on board, who do not make explicit reference to local dress codes. This approach promotes a concept of tolerance towards the tourist and an "accommodationist" and "laissez faire" attitude. On the other hand, tourist dress behaviors can be seen as a reflection of the posttourist, who is seeking individual authenticity and freedom. For the local community the increase in the number of mindless cruise tourists exceeds the level of acceptable tolerance in both places and has created "culture shock" situations. This research fills a major gap in applied research on the cruise tourist behaviors in a Muslim country and on crosscultural communication.
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The following paper explores socio-cultural impacts of large-scale cruise liner tourism on the traditional bazaar (souq) in the district of Mutrah. The souq is located opposite the port in the Omani capital Muscat. Large-scale cruise tourism in Muscat started only in 2004 and has increased in scale and numbers in the past years. 24 cruise vessels with around 7600 passengers arrived in Muscat in 2005. Seven years later 135 cruise liners carrying 257,000 tourists docked in Muscat. Due to this dramatic rise of international cruise ships, the socio-cultural impacts have increased for local residents, shop vendors/owners and tourists alike. To capture those socio-cultural impacts on Souq Mutrah, a survey of cruise tourists was conducted by a questionnaire. In addition, the researcher used participatory observation, counting, and in-depth interviews with different stakeholders of the local community and different types of tourists during the cruise seasons 2012/13 and 2013/14. Moreover, content analysis of statistics and local media publications were used. Results indicate that the souq has become "the core of a tourist bubble", where crowding is a major problem and local residents avoid the place. The social carrying capacity of the souq has been reached. Omani vendors are leaving their businesses and renting their shops out to expatriates. Since contemporary cruise tourists are low spenders, expatriate shop sellers have become more aggressive.
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With the increase in large-scale cruise tourism worldwide, researchers have highlighted the inauthenticity of the cruise experience and the reconstruction of space. This research deals with new aspects: fast tourism through time-space compression, and the formation of enclosed, customized ‘tourist bubbles’ that confine the tourists and promote a constructed authenticity of the experience on-shore. The second aim is to advance applied research in slower cruise excursions, especially in emerging cruise destinations. The research is based on extensive field work conducted during nine cruise-excursions to the sand desert and an oasis in the Sultanate of Oman. Oman is in the early stages of developing mega-cruise tourism while having received little attention in tourism research. For this study, in-depth interviews were conducted with German-speaking cruise tourists, cruise employees as well as with local cultural brokers and the Minister of Tourism. Moreover, participant observation, travel ethnography and photography were applied. Results indicate while moving from one customized ‘tourist bubble’ to the next one, time is controlled and enhanced through fast modes of transportation and a tight schedule of the excursion. The tourists and their cultural brokers are ‘contained’ in time and space, while some are struggling for more authentic experiences. They are shielded off from the local environment, ‘grazing’ destinations within a short time.
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This paper examines a paradoxical issue in tourism's adaptation to climate change and emissions reduction demands. Operators increasingly take tourists to destinations threatened by climate change, with Antarctica and other polar regions as favourites and cruise ship and aircraft as main transport modes. The selling point is to see a destination before it disappears, a form of last chance tourism. This has been claimed to increase the environmental awareness of tourists and make them "ambassadors" for conservation and the visited destination. Antarctic cruise ship passengers tripled from 2000 to 2007. The paper finds that high levels of greenhouse gas emissions are created by cruise ship tourists in general, and especially high levels for those visiting the Antarctic, up to approximately eight times higher per capita and per day than average international tourism trips. A survey found no evidence for the hypothesis that the trips develop greater environmental awareness, change attitudes or encourage more sustainable future travel choices. Of the Antarctic cruise passengers surveyed, 59% felt that their travel did not impact on climate change; fewer than 7% had or might offset their emissions. Alternative opportunities for visitation to glacial/polar destinations that comply with the desire to reduce future emissions are discussed.
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Nature-based tourism in the desert can play an important role in reconnecting people with nature. Tourist experiences are influenced by imaginaries as well as the spiritual and aesthetic values of the landscape, promoting a new identity through a sense of transformation and belonging. These Cultural Ecosystem Services (CES) shaped as well by geopolitical imaginaries have as yet remained unexplored. They are important, new contributions to the body of research. How do German-speaking group and cruise tourists imagine the desert and how do they experience the cultural values of the dry ecosystem ‘in situ’? Primarily, in-depth interviews and travel ethnography were applied along with photography and content analysis of marketing material. To support these methods, a survey was distributed to mega-cruise tourists visiting the desert. Results show that group tourists in particular romanticize an imaginary, quiet, empty place similar to a sacred space, promoting self-transformation, a deep connection with the space and sociality with nature and/or with others. Their experiences also enhance empathy for the natural environment through ‘self-immersion’, creating profound well-being. While in the desert, group tourists engage in a multi-sensuous immersion and spiritual transformation, while cruise tourists enjoy an adventure experience. 74% of the cruise tourists enjoyed being in a completely different environment. But, due to noise, overcrowding and built infrastructure, some CES such as silence, finding solitude and viewing of the sands are diminished. A proposed framework takes into account the influence of geopolitical imaginaries and the spiritual and aesthetic values of the desert leading to the core spiritual experience. Such a framework can justify the long-term protection of the desert, and its high cultural value, as well as an environmental ethic.
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Cruise tourism is one of the fastest growing sectors worldwide. This book is the first of its kind to provide in-depth insights into the emergence of mega-cruise tourism in destinations on the Arabian Peninsula and its impacts on local communities, their spaces, cultures, identities and tourist experiences. It offers a micro-sociological analysis, calling for holistic, participatory, mindful approaches and to rethink current exploitative tourism planning and development. It assumes a high political, social and economic importance within globalization. It draws on a long-term field study in an under-researched region in Asia that developed large-scale tourism recently to diversify the economy. The book provides insights on the destination development from a state of continuous growth to a sudden fall in tourism activities due to a sudden shock, caused by the global health pandemic and its resilience. It explores the sociocultural, economic and spatial challenges faced in international tourism development and its power relations analysed from different perspectives and within time. It analyses time-space compression, overtourism, urban tourism, nature-based tourism, enclavization, social capital, imaginaries, Cultural Ecosystem Services, slow tourism as well as just tourism. The book provides an innovative contribution to the planning and development of tourism destinations, communities and their spaces in which tourism operates in a fast pace. It will be of interest to academics, undergraduate and postgraduate students in the field of tourism and hospitality management, geography, sociology, anthropology, urban planning and environmental sciences. Moreover, the book will be useful for practitioners and policymakers around the globe, as well as all those interested in the fast emergence and the impacts of mega-cruise tourism.
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This paper proposes an epistemological transition based on Edgar Morin's complexity paradigm to analyse authenticity in a complex tourism environment, avoiding fragmentation, and integrating relevant actors and relationships. The results show that storytelling is an important element of these tourism experiences, legitimising and unifying the authenticity of the experience and relating objects, social environment and individual experiences. The size of the tour groups and the rigidity of the itinerary were important elements for constructing authenticity. Tourists, service providers and government bodies all directly or indirectly participate as co-creators, making the perception of authenticity a constant negotiation between the elements of the experience and the actors involved in it.
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In spite of renewed attention for practices in tourism studies, the analysis of practices is often isolated from theories of practice. This theoretical paper identifies the main strands of practice theory and their relevance and application to tourism research, and develops a new approach to applying practice theory in the study of tourism participation. We propose a conceptual model of tourism practices based on the work of Collins (2004), which emphasises the role of rituals in generating emotional responses. This integrated approach can focus on individuals interacting in groups, as well as explaining why people join and leave specific practices. Charting the shifting of individuals between practices could help to illuminate the dynamics and complexity of tourism systems.
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