Service quality or customer experience: what drives cultural heritage satisfaction and loyalty?
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Building customer loyalty with augmented reality: current and future trends.
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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The role of immersive technology in Customer Experience Management
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Business Customer eXperience Alignment Framework
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Mastering Meaningful Customer Connections
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Engagement-based loyalty : the effects of social media engagement on customer loyalty in the travel industry
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Understanding cultural activity involvement of loyalty segments in the performing arts
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Service Integrated Relationships (SIR): a strategic process framework for managing the customer as a resource
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