Marketing for humans’ sake
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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The role of immersive technology in Customer Experience Management
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Toegankelijk toerisme
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Mapping out the customer’s journey
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Understanding cultural activity involvement of loyalty segments in the performing arts
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Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
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Customer relationship management and performance management: exploring an actionable link in hospitality
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Strategic Marketing as Solution for Growing Uncertainties among National Non-Profit Sport Federations in the Netherlands - Research Design.
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Exploring sustainable travel attitude and behaviour post COVID-19
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