In light of the current debate on the impact of our current food system on climate changeand related mitigation strategies, addressing the acceptance of sustainability aspects within consumerbehavioral issues is of vital importance. However, the field remains mute on how those strategies canbe designed and employed effectively to stimulate sustainable food consumption behavior. Immersivenarrative design is a promising approach to engaging consumers in this context. Within this study, weshed light on how to create immersive, impactful, interactive narratives in augmented reality (AR)together with consumers. We propose a novel approach to how those stories can be planned, utilizingparticipatory design methods. Within a step-wise process, we develop the storyboard together withconsumers. In the next step, we evaluate multiple approaches with AR application developers onhow this storyline can be enhanced in AR considering the perspective of various stakeholders likedevelopers, behavioral scientists, and consumers. Finally, we propose a conceptual framework for howimmersive narratives can be designed and validated in a collaborative, multidimensional approachfor impactful AR narrative content designs to stimulate sustainable food behavior for consumers.
This study theorizes on the sociomateriality of food in authority-building processes of partial organizations by exploring alternative food networks (AFNs). Through the construction of arenas for food provisioning, AFNs represent grassroots collectives that deliberately differentiate their practices from mainstream forms of food provisioning. Based on a sequential mixed-methods analysis of 24 AFNs, where an inductive chronological analysis is followed by a qualitative comparative analysis (QCA), we found that the entanglements between participants’ food provisioning practices and food itself shape how authority emerges in AFNs. Food generates biological, physiological and social struggles for AFN participants who, in turn, respond by embracing or avoiding them. As an outcome, most AFNs tend to bureaucratize over time according to four identified patterns while a few idiosyncratically build a more shared basis of authority. We conclude that the sociomateriality of food plays an important yet indirect role in understanding why and how food provisioning arenas re-organize and forge their forms of authority over time. Pascucci, S., Dentoni, D., Clements, J., Poldner, K., & Gartner, W. B. (2021). Forging Forms of Authority through the Sociomateriality of Food in Partial Organizations. Organization Studies, 42(2), 301-326. https://doi.org/10.1177/0170840620980232
Purpose: Food waste occurs in every stage of the supply chain, but the value-added lost to waste is the highest when consumers waste food. The purpose of this paper is to understand the food waste behaviour of consumers to support policies for minimising food waste. Design/methodology/approach: Using the theory of planned behaviour (TPB) as a theoretical lens, the authors design a questionnaire that incorporates contextual factors to explain food waste behaviour. The authors test two models: base (four constructs of TPB) and extended (four constructs of TPB plus six contextual factors). The authors build partial least squares structural equation models to test the hypotheses. Findings: The data confirm significant relationships between food waste and contextual factors such as motives, financial attitudes, planning routines, food surplus, social relationships and Ramadan. Research limitations/implications: The data comes from an agriculturally resource-constrained country: Qatar. Practical implications: Food waste originating from various causes means more food should flow through the supply chains to reach consumers’ homes. Contextual factors identified in this work increase the explanatory power of the base model by 75 per cent. Social implications: Changing eating habits during certain periods of the year and food surplus have a strong impact on food waste behaviour. Originality/value: A country is considered to be food secure if it can provide its citizens with stable access to sufficient, safe and nutritious food. The findings and conclusions inform and impact upon the development of food waste and food security policies.
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De wereldbevolking groeit van 7 miljard nu naar 9 miljard in 2040. De productiegroei van voedsel loopt hierop flink achter. Uit onderzoek van de FAO in 2011 komt naar voren dat wereldwijd elk jaar 1,3 miljard ton voedsel verloren gaat, ruim een derde van de voedselproductie. Binnen de EU gooien we 20% van het totaal voor de EU inwoners geproduceerde voedsel weg, inclusief het onvermijdbare verlies. Dat komt neer op 173 kg per EU inwoner per jaar. Ongeveer de helft daarvan wordt weggegooid in de productieketen tot en met de supermarkt. Agri-food reststromen zijn te vinden bij de voedselindustrie, boeren, veilingen, supermarkten etc. Die worden momenteel laagwaardig verwerkt in diervoeder, compost, potgrond, vergisting etc. Hoogwaardig verwerken gebeurt zelden, bv via de Voedselbank of de Verspillingsfabriek (soepen etc.). Dit project heeft primair als doel om reststromen vanuit de food industrie hoogwaardig te verwaarden, met 3D food printing als primaire technologie. 3D food printing is in 2006 ontstaan en sinds 2016 in een stroomversnelling gekomen. (Michelin) chefs, chocolatiers, patissiers, fooddesigners en catering hebben deze nieuwe techniek nu omarmd. Vanuit de voedselindustrie is er ook veel belangstelling, met name voor industriële toepassing en voorgevulde cartridges. Daarmee kan het Nespresso businessmodel voor een doorbraak in 3Dfoodprinting zorgen, een goedkope 3Dprinter voor consumenten waarbij verdiend wordt aan de cartridges. Belangrijk dus om toepassingen te vinden die de mogelijkheden van 3D food printing voor verwaarding van reststromen volop benutten.
Zeefier uses seaweed as a sustainable source of colour. Preferably seaweed that is washed up on the shore or seaweed that is cultivated for consumers. Zeefier intends to produce seaweed dye for the textile market. The knowledge of the Centre of Expertise MNEXT from Avans University of Applied Sciences lies in the analysis of natural colours and facilities in non-food applications, such as textile and biopolymers. Creative designer and co-founder of Zeefier, Nienke Hoogvliet, discovered the potential of seaweed as a lightfast textile dye. The objective of the partners Zeefier and Avans/MNEXT is the exploration and development of colouring isolates from seaweed. For this, we focus on the quality and quantity of the pigments present in brown seaweed. At the end of the project, Zeefier will have a process flow diagram of how to obtain colourfast extracts from seaweed. In addition, it is also known which type of isolates and compounds are relevant for the colour. In this way, Zeefier can provide both advice on colour but also the isolates needed. The dyeing method will be applicable in standard industrial dyeing processes. With this companies in the textile industry will have a wider choice in using environmentally friendly products. In the end, this will lead to completely biodegradable products for consumers.
