It is commonly assumed that TV commercials successfully influence affective tourism destination image by coupling positive emotions to a destination. In this study we record emotional responses to destination pictures before and after viewing a destination TV commercial from participants’ brains using electroencephalography (EEG). A control group of participants watched the same destination pictures, and an unrelated TV commercial. Emotion-related event-related potential (ERP) components, the P2 and LPP, were derived from the EEG. For the participants that watched the destination TV commercial, the P2 and the LPP were larger in response to destination pictures after compared to before having watched the TV commercial. This effect was not observed in the control group. In a behavioral version of the same experiment, we did not observe any effects in the self-report data. It is concluded that ERP methodology is a useful tool to complement the toolbox of tourism marketing researchers
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Emotional reactions to marketing stimuli are essential to tourist destination marketing, yet difficult to validly measure. A neuromarketing experiment was peformed to establish whether brain event-related potentials (ERPs), elicited by destination photos, can be used to evaluate the effectiveness of tourist destination marketing content in movies. Two groups of participants viewed pictures from the cities of Bruges and Kyoto. Prior to viewing the pictures, one group saw an excerpt from the movie In Bruges, which positively depicts Bruges’ main tourist attractions. The other group saw a movie excerpt that did not feature Bruges (the Rum Diary). An early emotional response was osberved to the subsequently presented Bruges pictures for the In Bruges group only; no reliable between-group differences were found in ERPs to pictures from Kyoto. In conclusion, EEG-based neuromarketing is a valuable tool for evaluating the effectiveness of destination marketing, and popular movies can positively influence affective destination image.
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In the era of social media, online reviews have become a crucial factor influencing the exposure of tourist destinations and the decision-making of potential tourists, exerting a profound impact on the sustainable development of these destinations. However, the influence of review valence on visit intention, especially the role of affective commitment and reputation (ability vs. responsibility), remains unclear. Drawing on emotion as a social information theory, this paper aims to elucidate the direct impact of different review valences on tourists’ visit intentions, as well as mediating mechanisms and boundary conditions. Three experiments indicate that positive (vs. negative) reviews can activate stronger affective commitment and visit intention, with affective commitment also playing a mediating role. Additionally, destination reputation significantly moderates the after-effects of review valences. More specifically, a responsibility reputation (compared with an ability reputation) weakens the effect of negative valence on affective commitment and visit intention. This study provides valuable theoretical insights into how emotional elements in online reviews influence the emotions and attitudes of potential tourists. Particularly for tourism managers, review valence and responsibility reputation hold practical significance in destination marketing.
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MUSE supports the CIVITAS Community to increase its impact on urban mobility policy making and advance it to a higher level of knowledge, exchange, and sustainability.As the current Coordination and Support Action for the CIVITAS Initiative, MUSE primarily engages in support activities to boost the impact of CIVITAS Community activities on sustainable urban mobility policy. Its main objectives are to:- Act as a destination for knowledge developed by the CIVITAS Community over the past twenty years.- Expand and strengthen relationships between cities and stakeholders at all levels.- Support the enrichment of the wider urban mobility community by providing learning opportunities.Through these goals, the CIVITAS Initiative strives to support the mobility and transport goals of the European Commission, and in turn those in the European Green Deal.Breda University of Applied Sciences is the task leader of Task 7.3: Exploitation of the Mobility Educational Network and Task 7.4: Mobility Powered by Youth Facilitation.
Dit onderzoek richt zich op de relatie tussen ‘collaborative foresight’, ‘anticipatory governance’ en stakeholderprocessen. Dit binnen de context van Sociaal Ecologische Systemen (SES) en met name Nationaal Park Alde Feanen, dat zich wil (door)ontwikkelen tot een zgn. 'Nationaal Park Nieuwe Stijl' in lijn met het recente nationale beleidsprogramma 'Nationale Parken 2024-2030'. Het overkoepelende doel van deze PD is: te identificeren hoe gezamenlijke foresight-praktijken effectief moeten worden ingericht en opgevolgd, zodat hiermee de governance van natuurtoeristische bestemmingen, zoals het Nationaal Park Alde Feanen, wordt versterkt. Hierbij rekening houdend met complexe multi-stakeholder processen waarin dit plaatsvindt. Deze PD sluit aan bij een aantal grote transitie vraagstukken waar landelijke gebieden in Nederland mee te maken hebben rondom natuur, water, landbouw, energie, wonen en het evenwichtig gebruik van schaars beschikbare ruimte. De opgaven vragen om een integrale en gezamenlijke aanpak naar de toekomst. Het Leisure, Tourism en Hospitality (LTH) domein kan hierin een sleutelrol spelen als overkoepelende drager voor ruimtelijke transities, zo ook binnen het ‘Nationaal Park Alde Feanen Nieuwe Stijl’. Door middel van een kwalitatieve onderzoeksaanpak zal deze PD de voorwaarden, belemmeringen en kansen identificeren om toekomstvisies om te zetten in collectieve actie richting de toekomst van het Nationaal Park. Ook wil deze PD een prototype ontwerp ontwikkelen voor een zgn. 'Anticipatory Futures Stakeholder Lab'. Een soort ‘infrastructuur’ gericht op continue en gezamenlijke anticiperende activiteiten, om opvolging en invulling te geven aan de trajecten naar de toekomst. De onderzoeksuitkomsten kunnen actoren in het LTH-domein ondersteunen in deze transitieprocessen, specifiek in het (omliggende) Alde Feanen gebied. Het sluit aan bij hun ambities om als voorbeeld te dienen voor andere Nederlandse nationale parken. Theoretisch wil het onderzoek bijdragen aan innovatie van bestaande foresight methoden en aan het huidige academische discours over hoe ‘Foresight’ en ‘Anticipation’ samenhangen met 'Good Governance' van sociaal-ecologische systemen.
