In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention of diversity or a diversity-related issue, and to subsequently code for the presence of three diversity dimensions (cultural/ethnic/racial, gender, and LHGBTQ+ diversity) and three diversity perspectives (the moral, market, and innovation perspectives). In Study 1, we describe the training and validation of the instrument, and examine how it performs compared to human coders. Our findings confirm that DivPSM is sufficiently reliable for use in future research. In study 2, we illustrate the type of data that DivPSM generates, by analyzing the prevalence of strategic diversity communication in social media posts (n = 84,561) of large organizations in the Netherlands. Our results show that in this context gender diversity is most prevalent, followed by LHGBTQ+ and cultural/ethnic/racial diversity. Furthermore, gender diversity is often associated with the innovation perspective, whereas LHGBTQ+ diversity is more often associated with the moral perspective. Cultural/ethnic/racial diversity does not show strong associations with any of the perspectives. Theoretical implications and directions for future research are discussed at the end of the paper.
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This project challenges traditional cognition-based research methods. While informative, they do not fully capture the complexity of economic transformation. This hinders our ability to support regenerative entrepreneurs in their journey toward a fair and sustainable economy. At AUAS Centre for Economic Transformation, our search for a more integrative approach to building new business models, led us to arts- and nature-based research. We are intrigued by art- and nature-based research as a tool to integrate cognitive, emotional and practical elements (head/ heart/ hands). Our curiosity led us to the following research question: how can innovative methodologies that focus on lessons from the arts (creativity) and nature (diversity) help to enrich the understanding of economic transformation among researchers and entrepreneurs engaged in regenerative practices. This study employs an action-oriented research approach, including progressive learning and reflective monitoring and evaluation. During workshops the researchers and entrepreneurs go outside and collect pieces of nature. With these materials they compose their own work of art. Participants, under guidance, step-by-step, 'engage in dialogue' with their artwork based on their own question, eventually experiencing (a direction to) an answer. This project brings together researchers with expertise in the diverse fields of entrepreneurship, craftsmanship, co-ownership and economic ecosystems and entrepreneurs of regenerative practices. They emerge themselves in innovative research methods aimed at integrating head, heart, and hands to enhance diversity and creativity and enrich their understanding of economic transformation. The presentation will be enriched by the works of Claudy Jongstra, a Dutch artist and regenerative entrepreneur.
Mobility hubs facilitate multimodal transport and have the potential to improve the accessibility and usability of new mobility services. However, in the context of increasing digitalisation, using mobility hubs requires digital literacy or even owning a smartphone. This constraint may result in the exclusion of current and potential users. Digital kiosks might prove to be a solution, as they can facilitate the use of the services found at mobility hubs. Nevertheless, knowledge of how digital kiosks may improve the experience of disadvantaged groups remains limited in the literature. As part of the SmartHubs project, a field test with a digital kiosk was conducted with 105 participants in Brussels (Belgium) and Rotterdam (The Netherlands) to investigate the intention to use it and its usability in the context of mobility hubs. This study adopted a mixed methods approach, combining participant observation and questionnaire surveys. Firstly, participants were asked to accomplish seven tasks with the digital kiosk while being observed by the researchers. Finally, assisted questionnaire surveys were conducted with the same participants, including close-ended, open-ended and socio-demographic questions. The results offer insights into the experience of the users of a digital kiosk in a mobility hub and the differences across specific social groups. These findings may be relevant for decision-makers and practitioners working in urban mobility on subjects such as mobility hubs and shared mobility, and for user interface developers concerned with the inclusivity of digital kiosks.
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