The term crowdsourcing was introduced by Jeff Howe (2006). It is the act of a company or organisation to take a function once performed by employees and outsourcing it to an undefined, and usually large, network of people in the form of an open call. As communication tools to organize work have become widely available, and a well-educated global work force has come online, crowdsourcing has become an increasingly important mechanism to organize work. We discuss a categorisation of crowdsourcing, its costs and benefits and several examples. The use of crowdsourcing begins with the question which strategic goal an organisation wants to achieve, and whether the benefits outweigh the costs. We give some recommendations for adopting crowdsourcing. This usually requires a certain amount of restructuring of existing workflows and a willingness to become more open which may or may not be a welcome side effect.
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In het LEVV-LOGIC-project is onderzoek gedaan naar de inzet van LEVV’s in stadslogistiek. Het onderzoek is in 2016 gestart vanuit de behoefte van mkb-logistiek dienstverleners om LEVV’s rendabel in te zetten. Tijdens dit project hebben de Hogescholen van Amsterdam, Rotterdam en Arnhem en Nijmegen samengewerkt met logistiek dienstverleners, verladers, voertuigaanbieders, netwerkorganisaties, kennisinstellingen en gemeenten. Met elkaar hebben zij via workshops, praktijkonderzoek en experimenten nieuwe kennis ontwikkeld over logistieke concepten en businessmodellen voor de inzet van LEVV’s. Dit artikel is de conclusie van de eindpublicatie van LEVV-LOGIC. Deze is in hardcopy (mail naar levvlogic@hva.nl) en digitaal beschikbaar via www.hva.nl/levvlogic inclusief complete literatuurlijst.
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