In light of the current debate on the impact of our current food system on climate changeand related mitigation strategies, addressing the acceptance of sustainability aspects within consumerbehavioral issues is of vital importance. However, the field remains mute on how those strategies canbe designed and employed effectively to stimulate sustainable food consumption behavior. Immersivenarrative design is a promising approach to engaging consumers in this context. Within this study, weshed light on how to create immersive, impactful, interactive narratives in augmented reality (AR)together with consumers. We propose a novel approach to how those stories can be planned, utilizingparticipatory design methods. Within a step-wise process, we develop the storyboard together withconsumers. In the next step, we evaluate multiple approaches with AR application developers onhow this storyline can be enhanced in AR considering the perspective of various stakeholders likedevelopers, behavioral scientists, and consumers. Finally, we propose a conceptual framework for howimmersive narratives can be designed and validated in a collaborative, multidimensional approachfor impactful AR narrative content designs to stimulate sustainable food behavior for consumers.
Dit artikel gaat over de mogelijke introductie van micro-aardappelen, ofwel microtubers, op de Europese markt en de uitdagingen met betrekking tot alkaloïden. Aardappelen zijn wereldwijd essentieel voor voedselzekerheid, maar microtubers, kleine aardappelknollen, blijven relatief onbekend. Nederlandse producenten overwegen deze kleine knollen te gebruiken voor voedselproducten, maar de aanwezigheid van alkaloïden is een belangrijk aandachtspunt. Alkaloïden zijn natuurlijke stikstofhoudende verbindingen die in veel planten voorkomen, waaronder aardappelen (Solanum tuberosum L.). Sommige alkaloïden, zoals solanine en chaconine, kunnen schadelijk zijn bij inname in grote hoeveelheden, terwijl andere gunstige effecten kunnen hebben, zoals antioxidanten-eigenschappen. De regulering en etikettering van alkaloïden in voedsel variëren, wat de uitdagingen voor producenten benadrukt. Hoewel er interesse lijkt te zijn in microtubers in de Europese fine dining sector, zijn er momenteel weinig aanwijzingen voor een aanzienlijke markt voor consumptie van deze kleine aardappelen in Europa. In Oost-Aziatische landen worden microtubers voornamelijk gebruikt als pootgoed, wat de huidige beperkte kennis over het marktpotentieel in Europa benadrukt. Dit artikel benadrukt het belang van zorgvuldige teeltpraktijken en marktonderzoek voordat er grootschalige investeringen worden gedaan in de commerciële teelt van microtubers voor consumptie in Europa. De wetgeving met betrekking tot alkaloïden is momenteel nog niet concreet, en verder onderzoek is nodig om de gezondheidseffecten en mogelijke risico's beter te begrijpen. Samengevat, dit artikel biedt inzichten in de potentie van microtubers op de Europese markt, waarbij rekening wordt gehouden met de aanwezigheid van alkaloïden en hun impact op gezondheid en voeding. Het stimuleert producenten en onderzoekers om de mogelijkheden van microtubers verder te verkennen en te benutten.
We live in a society that is increasingly dominated by technology-mediated interactions and consumption of experiences. It has opened pathways to innovative immersive technology concepts in the food and dining context, contributing to the development of a consumption-oriented society. This project addresses the challenge how to stimulate consumers through immersive technology designs to make conscious choices leading to more sustainable behaviors in the food and dining context. This project evolves around designing and testing Extended Reality (XR) technology-mediated immersive food experiences in the food and dining context to stimulate sustainable food consumption behavior. It includes the use of complementing measurement tools to test the effectiveness of XR designs to make better XR technology design choices that can stimulate change in consumption behavior.
Inside Out is an innovative research project that translates cutting-edge microbiome science into immersive, multisensory experiences aimed at long-term behavioral and mental health transformation. Combining extended reality (XR), speculative gastronomy, and narrative therapy, the project enables participants to explore their inner microbiome landscape through taste, smell, touch, and interactive storytelling. This pioneering methodology connects gut-brain science with emotional and sensory engagement. Participants experience their bodies from the inside out, cultivating a visceral understanding of the symbiotic microbial worlds within us. The project includes AI-generated "drinkable memories," microbiome-inspired food designs, haptic-olfactory VR environments, and robotic interactions that choreograph the body as terrain. Developed in collaboration with designers from Polymorf, producer Studio Biarritz, psychiatrist-researcher Anja Lok, and microbiome scientists from Amsterdam UMC and the Amsterdam Microbiome Expertise Center, Inside Out bridges scientific rigor with artistic expression. The project seeks to: • Increase embodied understanding of the microbiome’s role in health and well-being • Shift public perception from hygiene-based fear to ecological thinking • Inspire behavioral change related to food, gut health, and mental resilience The outcomes are designed to reach a large audience and implementation in science museums, art-science festivals, and educational programs, with a view toward future clinical applications in preventive healthcare and mental well-being. By making the invisible microbiome tangible, Inside Out aims not only to inform, but to transform—redefining how we relate to the ecosystems within us.
