This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, resulting in a green economic value proposition designed and communicated through branding. Design/methodology/approach: From the literature, different perspectives on the role and function of the place were derived, which lead to the choice of an identity-based entrepreneurial brand. To define the regional identity, qualitative and quantitative research were conducted. In addition, co-creation sessions were organized to further develop the brand. Findings: Taking place branding as the starting point, a framework has been developed, introducing the regional identity as an open space, linking locally based sub-brands to enhance power. To deliver economical and social value in an area with no leading business to sustainability and well-developed business skills, cluster development has been introduced as a way to create new economic activity and sustainable impact. Practical implications: The strategy of separating stakeholders and position them as locally based brands enables place planners and marketers to manage place brand complexity, which generally delays the process, often limiting place branding to “logos and slogans”. Originality/value: This paper provides a case study, which offers new perspectives on the issue of managing complexity, which is inevitable in organizing a place brand.
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Green data centres are the talk of the day. But who in fact is involved in developing green data centres? What is their contribution? And what does this contribution constitute in practical terms? This article states which stakeholders are involved in green data centres in the Netherlands, what their involvement is and what effect their involvement has. The article starts by giving the definitions for sustainability and by determining the stakeholders and their possibilities in this field. Next, we examine the actual impact of each stakeholder for arriving at greener data centres. This leads to a number of conclusions for achieving a larger degree of sustainability.
Blue-green roofs have been utilized and studied for their enhanced water storage capacity compared to conventional roofs or extensive green roofs. Nonetheless, research about the thermal effect of blue-green roofs is lacking. The goal of this research is to study the thermal effect of blue-green roofs in order to assess their potential for shielding the indoor environment from outdoor temperature extremes (cold- and heat-waves). In this field study, we examined the differences between blue-green roofs and conventional gravel roofs from the perspective of the roof surface temperatures and the indoor temperatures in the city of Amsterdam for late 20th century buildings. Temperature sensor (iButtons) values indicate that outside surface temperatures for blue-green roofs are lower in summer and fluctuate less during the whole year than temperatures of conventional roofs. Results show that for three warm periods during summer in 2021 surface substrate temperatures peaked on average 5°C higher for gravel roofs than for blue-green roofs. Second, during both warm and cold periods, the temperature inside the water crate layer was more stable than the roof surface temperatures. During a cold period in winter, minimum water crate layer temperatures remained 3.0 o C higher than other outdoor surface temperatures. Finally, also the variation of the indoor temperature fluctuations of locations with and without blue-green roofs have been studied. Locations with blue-green roofs are less sensitive to outside air temperature changes, as daily temperature fluctuations (standard deviations) were systematically lower compared to conventional roofs for both warm and cold periods.
MUSE supports the CIVITAS Community to increase its impact on urban mobility policy making and advance it to a higher level of knowledge, exchange, and sustainability.As the current Coordination and Support Action for the CIVITAS Initiative, MUSE primarily engages in support activities to boost the impact of CIVITAS Community activities on sustainable urban mobility policy. Its main objectives are to:- Act as a destination for knowledge developed by the CIVITAS Community over the past twenty years.- Expand and strengthen relationships between cities and stakeholders at all levels.- Support the enrichment of the wider urban mobility community by providing learning opportunities.Through these goals, the CIVITAS Initiative strives to support the mobility and transport goals of the European Commission, and in turn those in the European Green Deal.Breda University of Applied Sciences is the task leader of Task 7.3: Exploitation of the Mobility Educational Network and Task 7.4: Mobility Powered by Youth Facilitation.
Carboxylated cellulose is an important product on the market, and one of the most well-known examples is carboxymethylcellulose (CMC). However, CMC is prepared by modification of cellulose with the extremely hazardous compound monochloracetic acid. In this project, we want to make a carboxylated cellulose that is a functional equivalent for CMC using a greener process with renewable raw materials derived from levulinic acid. Processes to achieve cellulose with a low and a high carboxylation degree will be designed.
Aaltjes: automatisch classificeren en tellen. Agrariërs laten bodemmonsters analyseren op onder meer aanwezigheid van aaltjes. Deze bodemanalyse is voor agrariërs cruciaal om de bodemgezondheid- en vruchtbaarheid vast te stellen maar behelst een grote kostenpost. Het identificeren, analyseren en tellen van aaltjes (nematoden) in een bodemmonster geschiedt in een gespecialiseerd laboratorium. Dit is tijdrovend, specialistisch en seizoensgebonden werk. Het tellen- en analyseren van aaltjes is mensenwerk en vergt training en ervaring van de laborant. Daarnaast hebben de laboratoria te maken met personeelstekort en de laboranten met sterk fluctuerende werkdruk. Derhalve is het speciaal voor dit project opgerichte samenwerkingsverband tussen Fontys GreenTechLab, ROBA Laboratorium en CytoSMART voornemens om een oplossing te ontwikkelen voor het automatisch classificeren en tellen van aaltjes. Dit project richt zich op de ontwikkeling van een proof of concept van een analysescanner. Het werk van de laboranten wordt grotendeels geautomatiseerd waarbij door de scanner de bodemmonsters middels toepassing van deep learning en virtual modeling kan worden geanalyseerd. Daarmee wordt beoogd een oplossing te bieden waarmee het personeelstekort wordt tegengegaan, de werkdruk kan worden verlaagd, mensenwerk wordt geautomatiseerd (waardoor de kans op fouten wordt verkleind) en de kosten voor agrariërs worden verlaagd.
