Screentime Airtime Facetime: Practicing Hybridity in the Cultural Field is the final publication of Going Hybrid, an applied research program on the future of hybridity in the cultural field. How could Covid-triggered innovations in digital cultural programming be turned into durable ways of high-level, participatory livecasting? How do you report on hybrid events? And how do you collect the results in a living and accessible archive? This publication gathers the findings of two years of hands-on experiments, introduces the developed prototypes, and gives insight into the research process.Because we believe in critical making, this book is itself a hybrid entity. It was originally a live-streamed online event and later turned into a print and a digital publication – each version a little different than what you would expect of a livestream, website, or print book. We encourage you to playfully explore the various versions of Screentime Airtime Facetime and hope that you will gain joy and insight from the form of this book as much as from its contents.Going Hybrid (2021-2023) was a research project of the Institute of Network Cultures, in collaboration with Willem de Kooning Academy, MU Hybrid Art House, Framer Framed, IMPAKT, Hackers & Designers, The Hmm, Varia, Anna Maria Michael, Ania Molenda, and Maria van der Togt.
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It is a fact that the communication branch has been involved in a big variety of unethical practices. Greenwashing exists because we in communications and our colleagues (mainly our colleagues of course J) made text and communication materials to let the green intentions of a company shine, by not including all the facts. Fortunately for the world we have NGO’s that did starting to check companies CSR efforts and intentions and CSR communication became more serious and based on facts and not only on intentions.
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Artificial Intelligence (AI) biedt kansen. Het biedt mogelijkheden voor vooruitgang in gezondheidszorg, communicatie, bestuur en productie. Het biedt mogelijkheden voor het creëren van tekst, beeld, geluid en kunst. Het helpt om de effecten van de klimaatcrisis op te vangen door intelligente energienetten te ontwikkelen, door infrastructuren te ontwikkelen die geen of nauwelijks CO2 emissie hebben en door klimaatvoorspellingen te modelleren.Niet alles is positief. AI speelt een groeiende rol in de verspreiding van ‘fake news’, ‘deep fakes’ en andere vormen van misinformatie waardoor onze democratische samenleving wordt bedreigd door populisme en polarisatie.Een onduidelijker effect van AI is het ecologisch effect dat het heeft. Daar is de afgelopen paar jaar veel over gepubliceerd, maar het duurt lang voordat berichten daarover in het maatschappelijke bewustzijn indalen.
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