This booklet reports on experiments carried out by Van Hall Larenstein University of Applied Sciences in the context of the VALUE project. It consists of three parts. The first two chapters describe some experiments carried out in the Dutch town of Amersfoort and the students’ input and approach. This is followed by an intermezzo on sources of inspiration outside the Netherlands and examples of the way urban green spaces and elements can provide an impulse for towns and cities. The final two chapters concern the way such a green strategy can be designed in Dutch urban settings. Chapter 5 discusses how local governments can use the added value provided by urban green spaces for new investments:value capturing. Chapter 6 focuses on a new type of planning: Planning by Surprise, which combines dreams and pragmatism. The photo essay at the centre of the book tells the story of the many sides of green spaces in towns and cities. Unintentional, intentional, planned, dreamed of, drawn,remembered, pictured, developed: Planning by Surprise.
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Almere is a green city where the greenery extends into the centre through a framework of nature, forests, parks and canals. With this green environment, Almere fulfils an important condition for a liveable city, where it is pleasant to live and work. An important goal for the municipality is to challenge its residents to develop a healthy lifestyle by using that green framework.But what really motivates Almeerders to go outside to exercise, enjoy the surroundings and meet each other? Are there sufficient green meeting or sports facilities nearby? Could the routes that connect the living and working environment with the larger parks or forests be better designed? And can those routes simultaneously contribute to climate adaptation?With the Green Escape Challenge, we invited students and young professionals to work on these assignments together.
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Green spaces play an important role in urban areas. We study the accessibility of green urban areas by combining open data sets about green with population size data. We develop a mathematical model to define the population density of a green area and calculate the available green space depending on the location. To this end, we do not only consider walking distance to and size of the green area, but also take into account the local population size. Our model quantifies how the available green space depends on the location in the city, such that heavily populated areas have a small amount of green available, even when closely located to a green area.
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This article will explore the Cradle to Cradle (C2C) framework for urban environments, focusing on the perception, utilization and maintenance of parks. The case study explores the perception of urban flora and the value of greenery in everyday life in The Netherlands. The reflection section addresses the difference between conventional and C2C approaches to greenery on the one hand and current green management policies and public opinion on the other hand. The author reflects on how urban planning policies can be better geared towards public awareness of C2C, and towards the implementation of ecologically benign management of urban flora. It is proposed that an implementation of urban green management consistent with C2C is feasible and desirable. It is feasible given the favorable shifts in public opinion in relation to urban sustainability, and it is desirable due to the basic cost-benefit analysis and increased need for urban sustainability. This is a post-peer-review, pre-copyedit version of an article published in Urban Ecosystems. The final authenticated version is available online at: https://doi.org/10.1007/s11252-015-0468-2 https://www.linkedin.com/in/helenkopnina/
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Cities worldwide are growing at unprecedented rates, compromising their surrounding landscapes, and consuming many scarce resources. As a consequence, this will increase the compactness of cities and will also decrease the availability of urban green space. In recent years, many Dutch municipalities have cut back on municipal green space and itsmaintenance. To offer a liveable environment in 30 to 50 years, cities must face challenges head-on and strive to create green urban areas that build on liveable and coherent sustainable circular subsystems.
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With the beautiful new building of Aeres University of Applied Sciences Almere in the Floriade park, we have materialized our wish to lead the way in the green transition and its challenges. We want to be green changemakers and have the ambition to take on the challenges that we are faced with in agriculture, food and healthy living environments. We bring this about with our study programmes and increasingly with our Practice-Based Research Team. In 10 years’ time, this team has grown from our first professorship into a mature team of 20 people, of whom 7 are research professors.In this edition, three of our new professors will be introduced to you.
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Overcoming Challenges in local green H2 economies Organizer: Dr Beata Kviatek, Jean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the Netherlands One of the main pathways of the current energy transition includes development of regional green hydrogen economy, usually based in the so-called hydrogen valleys. The development of regional green hydrogen economies enables to green up regional industry and mobility, brings new business opportunities for local and regional businesses, redirects regional investments and financial streams, and proposes new avenues for regional education, knowledge, and research institutions. However, the complexity of regional transformation towards green hydrogen economy, poses challenges that require a close cooperation between different local and regional stakeholders at multiple levels, including national and European. What are these challenges in developing regional green hydrogen economies here, in the northern part of the Netherlands, and in other regions of Europe and what are the new pathways to overcome challenges in regional green hydrogen economies? – is the main question of the proposed panel discussion that will involve academics, policy makers, and practitioners from the northern part of the Netherlands as well as some European regions.
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Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ and consumer experience, and delves into strategies for creating experiences that both align with a brand’s ethos and identity and build brand communities. It will provide insight on creating strong shared brand experiences that integrate physical and digital spaces, AR and VR. These insights can be used for consumer spaces but also for media and buyer events, runway shows, test labs and showrooms. Since its launch in 2007, international fashion brand COS has focused on creating fashion spaces that build and reinforce a COS fashion community. COS retail stores with their extraordinary architecture, both traditional and contemporary, contribute stories and facilitate intense brand experiences. Moreover, COS’ dedication to share the artistic inspirations of its people led to collaborating on interactive and multi-sensory installations which allow consumers to affectively connect to the brand’s personality and values. Thus, the brand was able to establish itself firmly in the lifestyle of its customers, facilitating and developing their aesthetics and values. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in "Communicating Fashion Brands. Theoretical and Practical Perspectives" on 03-03-2020, available online: https://www.routledge.com/Communicating-Fashion-Brands-Theoretical-and-Practical-Perspectives/Huggard-Cope/p/book/9781138613560. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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