Whereas there is ample e-commerce research on how online store beliefsand consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs across product types. In this study, we fill this research gap byexamining the explanatory power of the think-feel-do hierarchy versus the feel-think-do hierarchy in predicting online purchase intentions towards search versus experience products and high involvement versus low involvement products.Hypotheses are formulated and tested using a quasi-field experiment (n = 198)design. The results show the robustness of the think-feel-do hierarchy for three out of four product types (experience, low involvement, high involvement). Remarkably, the results also demonstrate that the formation of online purchase intentions for search products may occur via a more experiential form of online purchase decision-making. Implications of our findings for theory and online store practitioners are discussed.
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Introduction: Midwifery education that strengthens self-efficacy can support student midwives in their role as advocates for a physiological approach to childbirth. Methods: To assess the effect of an educational intervention on self-efficacy, a pre- and post-intervention survey was administered to a control group and an intervention group of third year student midwives. The General Self-Efficacy Scale (GSES) was supplemented with midwifery-related self-efficacy questions related to behaviour in home and hospital settings, the communication of evidence, and ability to challenge practice. Results: Student midwives exposed to midwifery education designed to strengthen self-efficacy demonstrated significantly higher levels of general self-efficacy (p = .001) when contrasted to a control cohort. These students also showed significantly higher levels of self-efficacy in advocating for physiological childbirth (p = .029). There was a non-significant increase in self-efficacy in the hospital setting in the intervention group, a finding that suggests that education may ameliorate the effect of hospital settings on midwifery practice. Discussion: In spite of the small size of the study population, education that focuses on strengthening student midwife self-efficacy shows promise.
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We focus in the current study on associations between personality, multicultural attitudes, and perceived ethnic outgroup distance in the Netherlands. Data were collected among four different ethnic groups (from low to high in terms of ethnic hierarchy): Turkish/Moroccan-Dutch, Antillean/Surinamese-Dutch, Mixed Western immigrants, and Dutch majority group members. We found support for a mediation model in which in all groups multicultural attitudes mediate the relation between personality traits, education level, and age as antecedents, and outgroup distance as outcome; age was the only antecedent that also had a direct effect on outcome. Education was positively related to multiculturalism in the groups high in the hierarchy and unrelated in the groups low in the hierarchy. The association between multicultural attitudes and outgroup distance was negative and stronger for the groups higher in the ethnic hierarchy; hierarchy was unrelated to outgroup distance. Groups higher in the hierarchy scored lower on multicultural attitudes. It was concluded that multicultural attitudes and outgroup distance are important for understanding intergroup dynamics in ethnically diverse societies.
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