Le chevalier délibéré by Olivier de la Marche is now largely forgotten. Immediately after its publication in 1483, however, it enjoyed great success. The text was disseminated throughout Europe and was held in particularly high esteem in the French-speaking parts of the Netherlands. Such was its popularity in this region that it came to have a profound effect on Dutch literature. The text was translated twice into Dutch, by Pieter Willemsz in 1492, as Vanden ridder welghemoet, and by Jan Pertcheval a year later as Den camp vander doot. Two very early editions offtie original French text were also published in the Netherlands. Moreover, wood cuts from the book were used in other volumes, and the first Spanish translations of Le chevalier délibéré were printed in Antwerp. Several Dutch authors were also directly inspired by this French poem, using it as the basis of their own work. Jan vaA den Dale and Jan Baptist. Hb,uwaer¥are particularly indebted to de la Marche. These writers were in turn highly successful, even if they have now lapsed into obscurity: Jan van den Dale was held in especially high regard, as his Wre vander doot was reprinted at least five times.
Dutch National Sports Organizations (NSFs) is currently experiencing financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This latter solution is gaining interest as a solution for the uncertainties. Many NSFs have therefore participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy, in order to (re)win market share on the sports participation market and gain a more stable financial situation. This paper introduces my research related to the introduction of marketing techniques within NSFs and the change-over to become market oriented. An overview of existing literature about creating marketing strategies, their implementation, and market orientation is given. This outline makes obvious that the existing literature is not sufficient for studying the implementation of marketing techniques and market orientation within NSFs. Therefore, it shows the scientific relevance of my research. The paper concludes with the chosen research methodology.
