Reducing food waste at the consumer level is a critical component of the U.N. sustainable development goals, yet consumer behavior in this domain remains complex and multifaceted. This study extends the Theory of Planned Behavior (TPB) to develop a comprehensive model of food waste behavior in a developed economy, integrating both cognitive and structural factors that influence consumer decisions. Using survey data from 309 U.S. households, we empirically test the impact of retail strategies, perceived utilitarian food waste benefits, and holiday habits on food waste behavior. The findings reveal that retail strategies, such as promotions and packaging tactics, encourage over-purchasing, contributing to increased waste. Additionally, consumers who perceive benefits in discarding food–such as making space for fresher items or avoiding the effort of meal planning–exhibit higher food waste tendencies. Seasonal consumption patterns further amplify waste, as holiday-related shopping habits drive excessive food acquisition. These results underscore the need for interventions that address both individual decision-making processes and broader market-driven influences. By integrating structural and habitual determinants into the TPB framework, this study enhances the theoretical understanding of food waste behavior and offers practical implications for policymakers and retailers seeking to reduce consumer-level food waste.
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Purpose: Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food consumption and experiences of a sun-and-sea destination’s local food. The authors evaluate to what extent tourists consume local food and assess the contribution of local food experiences to the tourists’ overall experience. Design/methodology/approach: The target population was all tourists visiting the Algarve in the Summer 2018 and included both domestic and international sun-and-sea tourists. A sample of 378 valid questionnaires was collected. Data analysis included descriptive analysis, statistical tests and cluster analysis. Findings: Cluster analysis identified three segments: non-foodies, selective foodies and local gastronomy foodies. Results indicate that tourists change their eating habits during holidays, eating significantly more seafood and fish and less legumes, meat, fast food and cereals and their derivatives. International and domestic sun-and-sea tourists reported that eating local food contributes significantly to their overall tourism experience. Practical implications: Sun-and-sea destinations should promote the offer of local dishes, especially those that include locally produced fish and seafood, to improve the tourist experience, differentiate the destination and increase sustainability. Originality/value: The authors address three identified research gaps: a posteriori segmentation based on tourists’ food consumption behaviour; measurement of changes in eating practices between home and in a sun-and-sea destination; and assessment of the role of food experiences to overall tourism experience of tourists visiting a sun-and-sea destination.
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This paper conceptualises tourist idleness as a temporary engagement in slow, slothful and entirely unstructured holiday activities. We aim to extend the studies that prioritise the modalities of holidays in nature that encourage simplified, slower, immersive experiences, and which celebrate mindfulness, slowness and stillness as part of a tourist journey. In framing idleness as a relaxing, creative and recuperative holiday practice, we suggest that creating places of otium which encourage ‘doing nothing’ can in many ways enhance tourist wellbeing. To this end, we discuss the significance of spatial, temporal and existential elements of tourist idleness, whilst arguing that this ‘practice’ should be more celebrated in our modern, high-speed societies.
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