In this paper, we investigate whether and to what extent exposure to a company's social media activities over time is beneficial for corporate reputation, and whether conversational human voice mediates this relation. In a two-wave longitudinal survey among 1969 respondents, we assessed consumers' exposure to an international airline's social media activities, perceived level of conversational human voice and perception of corporate reputation. The results show that consumers' level of exposure to company social media activities precedes perceptions of corporate reputation. Also, conversational human voice mediates the relation between consumers' level of exposure to company social media activities and perceptions of corporate reputation. We discuss the implications of the results for the presence of organizations in social media.
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Logopedisten en klinisch linguïsten onderzoeken de taalontwikkeling van jonge kinderen met een vermoedelijke of al vastgestelde taalontwikkelingsstoornis. Ze onderzoeken ook de taalvaardigheid van personen met afasie. Naast gestandaardiseerde tests worden samples spontane taal geanalyseerd. Hiervoor worden uitingen ontlokt aan de patiënten via vaste protocollen. De sessies worden opgenomen, getranscribeerd en vervolgens grammaticaal geanalyseerd. Bij de grammaticale analyse wordt bepaald welke soorten constructies en fouten voorkomen en in welke mate, en dit wordt vergeleken met een norm. Taal- en spraaktechnologie (TST) kan er in prin-cipe aan bijdragen om het proces van transcriptie en grammaticale analyse efficiënter te maken en mogelijk zelfs om de kwaliteit van de assessments te verhogen. In dit artikel richten we ons op de mogelijkheden van TST voor de analyse van kindertaal.
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Studies among people with dementia demonstrated that the sleep quality and rhythm improves significantly when people are exposed to ambient bright light. Since almost half of the healthy older people also indicate to suffer from chronic sleep disorders, the question arises whether ambient bright light can be beneficial to healthy older people. Particularly the effect on sleep/wake rhythm in relation to the exposure to natural light is the focus. It was hypothesised that the sleep quality would be worse in winter due to a lower daylight dose than in summer due to the lower illuminance and exposure duration. A field study was conducted to examine the relationship between daylight exposure and sleep quality in 14 healthy older adults living independently in their own dwellings in the Netherlands. All participants were asked to take part of the study both during the summer period as well as during the winter period. Therefore, they had to wear an actigraph for five consecutive days which measured sleep, activity and light exposure. Results confirmed that people were significantly longer exposed to high illumination levels (>1000 lx) in summer than in winter. Sleep quality measures, however, did not differ significantly between summer and winter. A significant, positive correlation was found between exposure duration to high illuminance from daylight during the day and the sleep efficiency the following night in summer, implying that being exposed to high illuminance for a longer time period has a positive effect on sleep efficiency for the individual data. There was also a tendency of less frequent napping in case of longer exposure duration to light for both seasons. Sleep quality does not differ between summer and winter but is related to the duration of the exposure to bright light the day prior to the night. CC-BY Original article at http://solarlits.com/jd/5-14 http://dx.doi.org/10.15627/jd.2018.2 https://www.dehaagsehogeschool.nl/onderzoek/lectoraten/details/urban-ageing#over-het-lectoraat
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