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From direct marketing toward interactive marketing
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In-store interactive advertising screens
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Navigating Interactive Story Spaces
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The rise of interactivity and human voice in the tourism industry (2011-2016)
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From monologues to dialogues: interactivity in company social media use
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Role of local presence in online impulse buying
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Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement
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Using Social Media as a Marketing Channel : how relevance, realness, and remarkableness influence interactivity and engagement
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Digitised practices in the margins; reimagining fashion’s virtual interface
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Transformation through Interactive Narrative Design
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