Het Engelstalige Edubook Culture & Intercultural communication richt zich op het aanleren en toepassen van interculturele vaardigheden en competenties. Studenten ontwikkelen een manier van denken die in elke interculturele situatie toegepast kan worden. Het leermiddel is relevant voor iedere student of professional die in zijn opleiding of beroep te maken heeft met cultuurverschillen en mensen uit andere cultuurgroepen. De uitgave is in te zetten vanaf het eerste jaar van de studie en door professionals die werken in internationaal opererende organisaties of organisaties die met lokale diversiteit te maken hebben.
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This paper concerns an on-going study aiming at finding evidence for the assumption that a study abroad episode with active intervention in the students engagement and reflection as part of intercultural learning will result in higher intercultural competence development scores than a study abroad without such intervention. The findings show that almost half of the students score substantially different on intercultural competence after their stay abroad than before. However, this applies to both intervention and non-intervention groups. Moreover, the changes are both positive and negative. Positive developmental scores relate to high scores on four specific competences: intercultural sensitivity, intercultural communication, building relationships, and managing uncertainty. Developmental scores also relate to the factors curiosity, care for cultural difference, time lived abroad, age and gender. Factor analysis of all 13 study variables supports the idea that an intrinsic desire for cross-cultural interaction and an ability to communicate sensitively moderate intercultural learning. Further study is required to test these factors as moderating factors, and how this relates to effective intervention.
The experiences with intercultural competence training at the Hanze International Business School Groningen may serve as a blueprint for augmenting professional intercultural behaviour at the SME work floor. The set-up of the training is based on current intercultural communication theory and models, and has as its basic assumption that a change in worldview will make a change in behaviour more likely and feasible. Test results and interviews reveal that the worldviews of 34 participants have changed between the start and the end of the training.
Business relations between Brainport organisations and their partners based in China have been growing rapidly. This postdoc project explores the Sino-Dutch corporate communicative strategies in the intercultural and geo-political context. Adopting discourse analysis and design-based research methods, the research aims to develop effective communication strategies for organisations in Brainport. Probing the geo-political, intercultural and digital challenges, the project provides a framework and insights in terms of corporate communication in the intercultural settings. Based on the results, the publications, the teaching activities, and the public talks, this research will generate future research leads and more societal discussions on the interplay between intercultural and business communicative strategies. Furthermore, this research engages the teaching activities through lectures and workshops at Fontys School of Business and Communication. Engaging the students in various learning activities, I will encourage the learning groups to participate and experiment in a hybrid learning environment at Fontys. I will lead a research project team in our minor China and World Economy, and encourage the learning group to participate and experiment in a hybrid learning environment at Fontys.
