Research poster: Preparing graduates for an international & intercultural workplace.
This dissertation increases our insight into the role of the service employee’s intercultural competences in the service to culturally diverse customers. Investigating the effect of the intercultural competences of service employees is of major importance because, as a consequence of globalization, the number of intercultural service encounters has increased dramatically and still does. The delivery of service to a culturally diverse customer-base requires a combination of knowledge, skills and attitude; the intercultural competences (also known as Global Mindset). In this study the hotel sector has been investigated specifically. The hotel sector is an important economic player that continues to grow inspite of economic downturn. The special characteristics of hotel services make the sector also very suitable for the research of face-to-face encounters in an international context. In this dissertation, a holistic approach has been chosen, meaning that in the four empirical studies not only the perspective of the manager, but also that of the employee and the customer was investigated. All three of the above-mentioned are actors in intercultural service according to the argumentation of the ‘service-profit chain’ (Heskett, Jones, et al., 1994). Together, the manager, employee and the customer form the so-called ‘service triangle’ (Bitner, 1990).
This paper concerns an on-going study aiming at finding evidence for the assumption that a study abroad episode with active intervention in the students engagement and reflection as part of intercultural learning will result in higher intercultural competence development scores than a study abroad without such intervention. The findings show that almost half of the students score substantially different on intercultural competence after their stay abroad than before. However, this applies to both intervention and non-intervention groups. Moreover, the changes are both positive and negative. Positive developmental scores relate to high scores on four specific competences: intercultural sensitivity, intercultural communication, building relationships, and managing uncertainty. Developmental scores also relate to the factors curiosity, care for cultural difference, time lived abroad, age and gender. Factor analysis of all 13 study variables supports the idea that an intrinsic desire for cross-cultural interaction and an ability to communicate sensitively moderate intercultural learning. Further study is required to test these factors as moderating factors, and how this relates to effective intervention.
