Aiming to re-conceptualize liveness in the social media era, this paper explores the temporality of liveness within the lived experience and media practices of cultural events. Through qualitative analysis of extensive interview material, diaries and media content from three very different Dutch case studies - Oerol Festival 2017, Serious Request 2017, and Pride Amsterdam 2018 – it will shed light on the participants’ experience of ‘time’ within the spatio-temporal proximity of these mediated ‘live’ events.As liveness is mediated attendance to events, the experience of the moment - the ‘now’ of the event - is always accompanied with the awareness of a variety of other moments in time: the moment that your friend watches your Facebook live stream; the algorithmic time that makes your post pop up on Instagram; the moment that you see the photo while back at work and remember the fun you had. As we are skillful media users and knowledgeable participants in event-spheres (Volkmer & Deffner, 2010), the experience of a live moment therein is blended with the idea of re-living it at a later time. Nowness and memory are intertwined as we create mediated memories that enact both future and past, the community and the self (Van Dijck, 2004). In this paper I argue that the prominence of live digital technologies within our deeply mediatized (Couldry & Hepp, 2017) society has made navigating event-spheres a very complex and layered temporal experience, a struggle between living and re-living moments that appear to us as current due to an interplay of immediacy and affinity.
DOCUMENT
Social media zijn momenteel het gesprek van de dag. In slechts enkele jaren tijd hebben social media sites als YouTube, Facebook en LinkedIn een miljoenenpubliek aan zich gebonden. En het aantal consumenten en bedrijven dat gebruik maakt van deze online platformen groeit nog steeds sterk. Hoewel er dagelijks nieuwe cijfers verschijnen over het gebruik van social media is er vooralsnog weinig bekend over de adoptie van social media door bedrijven. Middels dit boek willen de onderzoekers van het lectoraat Online Ondernemen van de Hogeschool van Amsterdam een bijdrage leveren aan het opvullen van deze kennisleemte door het social media gebruik binnen de detailhandel in Nederland in kaart te brengen. Het boek bevat de resultaten van een onderzoek naar gebruik van de social media sites Hyves, Facebook, LinkedIn, YouTube, weblogs, Twitter en fora door (web)winkels en consumenten in Nederland. Welke social media sites worden veel en welke weinig gebruikt door (web)winkels en consumenten in Nederland? Wat zijn de kenmerken van de (web)winkels en consumenten die voorop lopen en achterblijven in het gebruik van social media platformen? In hoeverre zijn Nederlanders geïnteresseerd in het volgen van commerciële bedrijven via social media? Hoeveel volgers hebben (web)winkels op Hyves, Facebook, LinkedIn, YouTube en Twitter? Op deze en andere vragen over het gebruik van social media in de detailhandel in Nederland wordt in dit boek antwoord gegeven.
DOCUMENT
The pervasive use of media at current-day festivals thoroughly impacts how these live events are experienced, anticipated, and remembered. This empirical study examined event-goers’ live media practices – taking photos, making videos, and in-the-moment sharing of content on social media platforms – at three large cultural events in the Netherlands. Taking a practice approach (Ahva 2017; Couldry 2004), the author studied online and offline event environments through extensive ethnographic fieldwork: online and offline observations, and interviews with 379 eventgoers. Analysis of this research material shows that through their live media practices eventgoers are continuously involved in mediated memory work (Lohmeier and Pentzold 2014; Van Dijck 2007), a form of live storytelling thatrevolves around how they want to remember the event. The article focuses on the impact of mediated memory work on the live experience in the present. It distinguishes two types of mediatised experience of live events: live as future memory and the experiential live. The author argues that memory is increasingly incorporated into the live experience in the present, so much so that, for many eventgoers, mediated memory-making is crucial to having a full live event experience. The article shows how empirical research in media studies can shed new light on key questions within memory studies.
MULTIFILE
