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Media Do Not Exist

Media Do Not Exist: Performativity and Mediating Conjunctures by Jean-Marc Larrue and Marcello Vitali-Rosati offers a radically new approach to the phenomenon of mediation, proposing a new understanding that challenges the very notion of medium. It begins with a historical overview of recent developments in Western thought on mediation, especially since the mid 80s and the emergence of the disciplines of media archaeology and intermediality. While these developments are inseparable from the advent of digital technology, they have a long history. The authors trace the roots of this thought back to the dawn of philosophy. Humans interact with their environment – which includes other humans – not through media, but rather through a series of continually evolving mediations, which Larrue and Vitali-Rosati call ‘mediating conjunctures’. This observation leads them to the paradoxical argument that ‘media do not exist’. Existing theories of mediation processes remain largely influenced by a traditional understanding of media as relatively stable entities. Media Do Not Exist demonstrates the limits of this conception. The dynamics relating to mediation are the product not of a single medium, but rather of a series of mediating conjunctures. They are created by ceaselessly shifting events and interactions, blending the human and the non-human, energy, and matter.

Being There Live: An Ethnographic Approach for Studying Social Media Use in Mediatized Live Events

While live event experiences have become increasingly mediatized, the prevalence of ephemeral content and diverse forms of (semi)private communication in social media platforms have complicated the study of these mediatized experiences as an outsider. This article proposes an ethnographic approach to studying mediatized event experiences from the inside, carrying out participatory fieldwork in online and offline festival environments. I argue that this approach both stimulates ethical research behavior and provides unique insights into mediatized practices. To develop this argument, I apply the proposed methodology to examine how festival-goers perceive differences between public and private, permanent and ephemeral when sharing their live event experiences through social media platforms. Drawing on a substantial dataset containing online and offline participant observations, media diaries, and (short in situ and longer in-depth) interviews with 379 event-goers, this article demonstrates the value of an ethnographic approach for creating thick descriptions of mediatized behavior in digital platforms.

Living/Re-living: Time and the Mediatized Experience of Events

Aiming to re-conceptualize liveness in the social media era, this paper explores the temporality of liveness within the lived experience and media practices of cultural events. Through qualitative analysis of extensive interview material, diaries and media content from three very different Dutch case studies - Oerol Festival 2017, Serious Request 2017, and Pride Amsterdam 2018 – it will shed light on the participants’ experience of ‘time’ within the spatio-temporal proximity of these mediated ‘live’ events.As liveness is mediated attendance to events, the experience of the moment - the ‘now’ of the event - is always accompanied with the awareness of a variety of other moments in time: the moment that your friend watches your Facebook live stream; the algorithmic time that makes your post pop up on Instagram; the moment that you see the photo while back at work and remember the fun you had. As we are skillful media users and knowledgeable participants in event-spheres (Volkmer & Deffner, 2010), the experience of a live moment therein is blended with the idea of re-living it at a later time. Nowness and memory are intertwined as we create mediated memories that enact both future and past, the community and the self (Van Dijck, 2004). In this paper I argue that the prominence of live digital technologies within our deeply mediatized (Couldry & Hepp, 2017) society has made navigating event-spheres a very complex and layered temporal experience, a struggle between living and re-living moments that appear to us as current due to an interplay of immediacy and affinity.

Live event-spaces

This chapter investigates the deeply mediatized experience of place and space within the lived practice of events by studying two annual Dutch cultural events as cases: Oerol Festival (2017) and 3FM Serious Request (2017). Drawing on substantial datasets containing online and offline participant observations, both short in situ interviews and longer in-depth interviews with a total of 248 interviewees and large datasets from Twitter and Instagram, this chapter demonstrates that media concurrently de-spatialize, in the sense that they diminish spatial borders and overcome distance, and affirm embodied experiences of being-in-place. I argue that it is liveness - the potential connection, through media, to events that matter to us as they unfold - that creates the closeness between the near and the far elements within the “eventsphere” and binds it all together into one event-space.

Moments to remember

The pervasive use of media at current-day festivals thoroughly impacts how these live events are experienced, anticipated, and remembered. This empirical study examined event-goers’ live media practices – taking photos, making videos, and in-the-moment sharing of content on social media platforms – at three large cultural events in the Netherlands. Taking a practice approach (Ahva 2017; Couldry 2004), the author studied online and offline event environments through extensive ethnographic fieldwork: online and offline observations, and interviews with 379 eventgoers. Analysis of this research material shows that through their live media practices eventgoers are continuously involved in mediated memory work (Lohmeier and Pentzold 2014; Van Dijck 2007), a form of live storytelling thatrevolves around how they want to remember the event. The article focuses on the impact of mediated memory work on the live experience in the present. It distinguishes two types of mediatised experience of live events: live as future memory and the experiential live. The author argues that memory is increasingly incorporated into the live experience in the present, so much so that, for many eventgoers, mediated memory-making is crucial to having a full live event experience. The article shows how empirical research in media studies can shed new light on key questions within memory studies.

Being there live