This is an empirical, descriptive study of tourists at sport mega-events. Its purpose is to describe tourists who attend sport mega-events. As an empirical study, it surveys tourists at two major sport mega-events in two different countries: the 2008 Olympic Games in China and the 2010 FIFA World Cup in South Africa. Building on a growing body of literature related to the marketing of sport mega-events, results support that both the place (China versus South Africa) and the attraction (Olympic Games versus FIFA World Cup) influence - across a number of place image variables - the nature and composition of the tourists who are attracted to the sport mega-event. The findings suggest that the sport mega-event can be used by the host country to target potential tourists who have limited interest in the event. Further, this research finds that the tourist view of the sport mega-event is influenced by the host country and the nature of the event. The research responds to a key need in both the literature and in practice, where understanding of tourists in the SME context is needed for countries, regions and communities.
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The ambition to host mega sports events is (or can be) perfectly justifiable with various arguments. The most persistently used argument is the supposed financial or direct economic gain for the host economy, of which the compelling body of evidence is discouraging. This implies that the justification for hosting should come from a different, broader economic angle. This paper provides a critical discussion of the myriad of economic and frequently intangible effects that could be put forward in the public debate preceding the submission of a bid. Paradoxically, most of these effects are not, or infrequently employed in public debates.
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Abstract for the European Association of Sociology for Sport conference in Dublin on the development over time of social impact evaluations in the Netherlands. In total 33 sport events were included that were held between 1980-2015 in the Netherlands. The events were selected to vary in fixed vs. mobile, participative or elite sports. Only mega, large and hallmark events were included. A multiple case study was conducted based on secondary resources. The events’ objectives were identified from documents from the various involved stakeholders. In total over 300 documents were analyzed.
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All over the world, sport events are seen as significant tools for creating positive social impact. This is understandable, as sport events have the power to attract enthusiastic participants, volunteers and to reach large audiences of visitors and followers via (social) media. Outbursts of excitement, pleasure and feelings of camaraderie are experienced among millions of people in the case of mega events. Still, a fairly large section of the population does not care that much for sports. Some may experience road blocks, litter and noise disturbance from the events. Sport events generally require investments, often from local or national authorities. Concerned citizens rightfully point at alternative usage of public money (e.g. schools, health care). Thrills and excitement are good things, but does that warrant public money being spent on? Or is there a broader social significance of sport events? Can sport events help alleviate societal issues (like cohesion, inequality and non-participation), do they generate a social impact beyond what spectators experience during the event? In this report the authors have aimed to describe the state of play as regards the evidence for the occurrence of a social impact from sport events and the strategies that are required to enhance social impact from sport events. For the report, an extensive scan of the literature was performed and input was collected from a key group of international experts.
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Poster over systematic review met als thema 'social impact and legacy of sport events'. Gepresenteerd tijdens de Hanze Research Day.
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In this paper, the authors address a literature gap with regard to sponsorship outcomes of mega-events and their host countries. This paper is about research that investigates the interrelatedness of three important images-host country, mega-event, and sponsor images-from the perspective of a cameo appearance building on the sponsorship and brand placement literature. It is based on the premise that the host city makes a cameo appearance during a mega-event for sport tourists while the event itself makes a cameo appearance for residents of the host country. The results indicate that mega-events can have a transitory influence, and that cameo effects exist, but that the patterns of relationships are different for sport tourists and residents.
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This conceptual article argues for a broader view of the role of events in social systems. When analyzed as social phenomena, events can be seen as social actors that have the potential to both sustain and transform social systems. The maintenance of social systems is often reliant on iterative events, regularly occurring celebrations that tend to confirm social structures. In contrast, pulsar events have the potential to transform social structures. In this sense events can be seen as actors that have important influences on social systems, particularly in linking localized small world networks with the global space of flows. These ideas are explored through the case of Barcelona, which illustrates the interplay between these different types of events in their total portfolio, and how the extension of ritual in the sense of Collins can also contribute to the generation of new relationships and practices in the contemporary network society. Barcelona is examined as an eventful city in which the alternation of continuity through iterative events and change through pulsar events contributes to increasing the network effects of events.
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This report is an introduction in into the topic of sustainability and the world of sports. It contains literature studies and several empirical studies. It provides overviews of current academic and professional sources and suggests further research.
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This book fills an important gap in the sport governance literature by engaging in critical reflection on the concept of ‘good governance’. It examines the theoretical perspectives that lead to different conceptualisations of governance and, therefore, to different standards for institutional quality. It explores the different practical strategies that have been employed to achieve the implementation of good governance principles. The first part of the book aims to shed light on the complexity and nuances of good governance by examining theoretical perspectives including leadership, value, feminism, culture and systems. The second part of the book has a practical focus, concentrating on reform strategies, from compliance policies and codes of ethics to external reporting and integrity systems. Together, these studies shed important new light on how we define and understand governance, and on the limits and capabilities of different methods for inducing good governance. With higher ethical standards demanded in sport business and management than ever before, this book is important reading for all advanced students and researchers with an interest in sport governance and sport policy, and for all sport industry professionals looking to improve their professional practice.
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