Purpose: The authors provide a personal insight into how they see the potential of urban culture as a vehicle for creative placemaking. The purpose of this study is to highlight the opportunities for the tourism industry to embrace this global youth culture now that one of its pillars, breakdance, is on the brink of becoming an Olympic discipline in 2024, thus nudging this youth culture from underground to mainstream. Design/methodology/approach: The authors interviewed two Dutch pioneers in the field of urban culture: Tyrone van der Meer, founder of The Notorious IBE (IBE), an international breaking event, and Angelo Martinus, founder of the urban scene in Eindhoven and initiator of EMOVES, an urban culture and sports event. Findings: The authors illustrate the added value of urban culture to creative placemaking by addressing the initiatives of previously mentioned Dutch pioneers. Their urban culture events on Dutch soil, yearly attract thousands of participants and visitors from the urban scene, covering over 40 nationalities, to the South of The Netherlands. Originality/value: This study provides a glimpse into a global youth culture that is primarily invisible to the tourism industry and a foresight in how the tourism industry and other stakeholders (e.g. policy makers, city marketeers, tourism managers and event organisers) can pick up on this evolving trend. The study is meant as a wake-up call.
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Amidst evolving landscapes and contemporary pressures affecting both the arts and rural living, policymakers and artists alike are directing more attention to rural and non-urban cultural practices. Participatory art forms, such as music, offer a unique potential to (re)connect people with each other and their surroundings by fostering reflection and reshaping societal perspectives. However, developing or attempting to integrate existing and new practices into rural communities can pose challenges for artists, especially when coming from outside these locales. Moreover, there is a notable absence of clear and sustainable pathways for artists to engage in participatory practices within rural settings, and research on this subject is limited.This report discusses the results of a case study which took place as part of the broader Sound Soils research project – a practice-oriented initiative aimed at exploring opportunities, roles and approaches for professional musicians to contribute to rural life in the northern Netherlands. In this case study, we aimed to understand the unique qualities and cultural lives of villages in the North-Netherlands region. To do so, we conducted immersive visits to three villages and spoke to locals about the existing cultural fabric of their village, as well as the current concerns and wishes of their inhabitants, both in general and in relation to music activities.Alongside providing other valuable insights into village life in our region more generally, our findings help identify potential ways for musicians to develop (new) collaborative music practices in rural communities, with a focus on forms that are in dialogue with existing local interests and community life. In this way, we seek approaches that have a higher potential for sustainability by being embedded into existing community structures and cultural practices. In this report, we explain the purpose, methodologies, and main findings of the three villages case study and discuss how these results may lead to follow-up research-in-practice projects in the villages studied and others like them.
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This chapter takes a closer look at the case of Amsterdam as a particular manifestation of a film festival city. Drawing from a new dataset on festivals in the Netherlands, the data supports the view of film festivals as a highly dynamic cultural sector: Internationally acclaimed film festivals exist beside smaller festivals that are more community bound; new festivals emerge annually, and young festivals struggle to survive the three-to-five-year mark.Amsterdam holds a unique position in the Dutch film festival landscape as a third of all film festivals in the Netherlands take place in the capital city. Our data collection helps to bring parts of the city’s film infrastructure to the forefront. On the one hand, Amsterdam’s top five locations for film festival events show clear creative cities logic: The data shows just how powerful the pull of such locations is. On the other hand, we find evidence of placemaking and livable city strategies: Amsterdam’s film festivals extend into the capillaries of the city.Dedicated festival datasets may cast new perspectives on local or national festival landscapes, by revealing patterns that remain hidden in qualitative and case-study based projects. But there are also challenges to address in data-driven research on festival cultures, we name a few such as categorization of data. We conclude that such challenges can be more easily faced if more datasets, of for instance, other cities, are pursued and become available.
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