Exploring the effect of rebranding on stakeholders
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Link
Identifying educators as brand ambassadors, designing an approach to mobilize them.
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Multi file
Co-creating fashion spaces
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Multi file
Taking affective learning in digital education one step further: trainees’ affective characteristics predicting multicontextual pre-training transfer intention.
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Document
Explaining effective team-vision development in small, entrepreneurial teams: a Shared Mental Models approach
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Link
Consumption patterns and cultural values in Europe
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Link
The dimensions of nation brand personality : a study of nine countries
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Link
Mobile multimedia technology, a process for consumer interaction and brand penetration
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Link
Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process
