Online identity work dynamics of Instagram micro-influencers: an extreme case approach
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Document
Adapting to an emerging social media landscape: The rise of informalization of company communication in tourism
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Multi file
Adapting to an emerging social media landscape: The rise of informalization of company communication in tourism
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Link
From monologues to dialogues: interactivity in company social media use
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Multi file
Online Courtship
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Online conversation and corporate reputation: a two-wave longitudinal study on the effects of exposure to the social media activities of a highly interactive company
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Document
Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement
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Document
Using Social Media as a Marketing Channel : how relevance, realness, and remarkableness influence interactivity and engagement
