In dit white paper wordt ingegaan op het begrip student engagement. Waarom nu inzetten op engagement? Wat levert dat op? Is student engagement te meten? En is er een blauwdruk voor HO instellingen?
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De implementatie van blended learning – waarbij fysiek leren wordt gecombineerd met online leren – staat bij veel onderwijsinstellingen hoog op de agenda, om activeren, intensiveren, flexibiliseren, differentiëren en/of personaliseren mogelijk te maken (Bos, 2022). Als gevolg hiervan krijgt de online leeromgeving binnen onderwijsinstellingen een steeds nadrukkelijkere rol. Om te komen tot betekenisvol leren in deze online leeromgeving (vaak in de vorm van een leermanagementsysteem, ook wel LMS genoemd), is het belangrijk dat studenten hierin actief aan de slag gaan met de aangeboden onderwijsinhoud en geïnteresseerd en gemotiveerd zijn om dit te (gaan) doen (Michael, 2006; Alhazmi & Rahman, 2012; Derboven et al., 2017; Grant-Smith et al., 2019). Echter, in de praktijk blijkt dat lang niet altijd sprake is van deze gewenste student engagement. Bijlage 1: Dit artikel geeft de resultaten weer van een onderzoek naar mogelijkheden om student engagement in het LMS te vergroten. Deze resultaten zijn tevens samengevat in twee overzichtelijke infographics. Bijlage 2: Infographic 1 omvat het gehele overzicht van de (mogelijk) te implementeren ontwerpprincipes. Bijlage 3: Infographic 2 bevat een stappenplan voor docenten om hun LMS te analyseren en te optimaliseren (laaghangend fruit).
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Over the past few decades, education systems, especially in higher education, have been redefined. Such reforms inevitably require reconsideration of operational notions and definitions of quality, along with a number of related concepts. This reconsideration aligns with the core of higher education reforms: improving efficacy and compatibility with emerging social demands while adapting to competitiveness and accountability trends. As primary players in the teaching and learning process, online tutors have a protagonistic role and, therefore, must be equipped with a suitable set of competencies and attributes in addition to content knowledge. This quantitative research aims to analyze the perceptions of 250 online tutors working in European higher education institutions, distributed in 5 knowledge areas: Business, Education, Humanities, Sciences and Health. This descriptive and exploratory nonexperimental study reveals the technological and pedagogical skills and competencies that online tutors consider fundamental for effective online teaching and proposes professional development actions to ensure quality online teaching.
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The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influencers’ posts based on semiotic image analysis and the critical incidents technique. The results reinforced that digital platforms enable distinct forms of engagement by establishing new configurations that affect relationship marketing and promotion strategies. In particular, on Instagram, the development of engagement can involve four participants who play different social roles, expanding the process of value co-creation.
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Civil society as a social sphere is constantly subjected to change. Using the Dutch context, this article addresses the question whether religiously inspired engagement is a binder or a breakpoint in modern societies. The author examines how religiously inspired people in the Netherlands involve themselves in non-governmental organizations (NGOs) and voluntary activities. Religious involvement and social engagement in different European countries are compared and discussed. In addition, the author explores the models of civil society and applies these to both the Christian and Islamic civil society in the Netherlands. Using four religious ‘identity organizations’ as case studies, this article discusses the interaction of Christian and Islamic civil society related to secularized Dutch society. The character and intentions of religiously inspired organizations and the relationship between religious and secular involvement are examined. This study also focuses on the attitude of policymakers towards religiously inspired engagement and government policy on ‘identity organizations’ in the Netherlands.
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Het succes van een merk wordt steeds meer afhankelijk van de manier waarop sociale media worden ingezet. Organisaties proberen met behulp van sociale media brand communities te ontwikkelen om informatie te delen, merkwaarden te communiceren en klantrelaties te onderhouden
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Social media and sharing economy platforms do not only disrupt industries. They also bypass democratic institutions. That’s not without risk, because the dominant Silicon Valley based online platforms are designed to create shareholder value, not to strengthen society or democracy. Which is unfortunate, because online platforms – if designed to that purpose – can be uniquely power full tools for organising our networked society.In Amsterdam over 90 neighbourhood networks use online platforms for self organisation. This development accelerated from 2010 on. The networks aim at strengthening social ties and local initiatives and are increasingly involved in some way of democratic innovation. This study is a deep dive into this urban bottom-up-movement. It puts the phenomena of online neighbourhood platforms in a broader societal and economical context. It points at the importance of user owned platforms and data. And it draws conclusions on how society and specifically municipal management can bring this movement to a next level. Ultimately with the potential of growing into an alternative for the Silicon Valley owned online platform ecosystem.
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In this article, we investigate the relation between customer loyalty and social media engagement. Two dimensions of customer loyalty are considered: affective and conative loyalty. We distinguish two forms of social media engagement: consuming of social media (passive engagement) and contribution to social media (active engagement). In a survey among 1,050 customers of a travel agency, the level of engagement of customers with the company’s social media activities is measured in relation to their degree of loyalty. Results show a partial positive relationship between social media engagement and customer loyalty: only consuming social media is directly related to affective loyalty.
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Doelstellingen De mate van betrokkenheid van jonge gebruikers bij wervingsadvertenties voor geldezels op Instagram onderzoeken. Methoden Drie advertenties die de belangrijkste mechanismen voor betrokkenheid bij cybercriminaliteit weerspiegelen en gericht waren op Nederlandse gebruikersclusters werden op twee Instagram-plaatsingen geplaatst. Door middel van dit quasi-experimentele 3 × 2 factorial design konden we het bereik en de weergaven van de advertenties, de doorklikratio's, het geslacht van de deelnemers en de temporele verdelingen van de gebruikersbetrokkenheid analyseren. Resultaten De analyse toont aan dat tot 3% van de jonge gebruikers zich bezighield met de advertenties, vooral met advertenties die een luxe levensstijl promoten en neutralisatietechnieken gebruiken. Mannen waren vaker betrokken en 's nachts werd er meer geklikt. Conclusies Sommige jonge Instagram-gebruikers lijken geneigd om geld te verdienen via hun bankpas en lopen het risico om online betrokken te raken bij cybercriminaliteit. We moedigen toekomstig onderzoek aan om het gebruik van sociale media in criminologische studies verder te onderzoeken. ENGLISH Objectives Examine the level of engagement of young users with money mule recruitment ads on Instagram. Methods Three ads reflecting key cybercrime involvement mechanisms and targeting Dutch user clusters were run on two Instagram placements. By means of this quasi-experimental 3 × 2 factorial design, we were able to analyze the reach and views of the ads, click-through rates, gender of the participants, and temporal distributions of user engagement. Results Mimicking actual recruitment environments, analysis shows that up to 3% of young users engaged with the ads, especially those promoting a luxury lifestyle and using neutralization techniques. Men were more likely to engage, and click-through rates were higher at night. Conclusions Some young Instagram users seem prone to making money through their bank cards and risk becoming involved in cybercrime online. We encourage future research to explore further the use of social media in criminological studies. This is a post-peer-review, pre-copyedit version of an article published in Journal of Experimental Criminology. The final authenticated version is available online at: https://link.springer.com/article/10.1007/s11292-022-09537-7
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Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze derde blog van de eerste vijf insights uit het onderzoek beschrijft Rogier Brussee het gevecht tussen je content en engagement met de algoritmes van platformen
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