Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch to an Omni-channel approach while conventional businesses add ‘online’ to their offline sales. In The Netherlands fast growth of online sales is made possible by industry organisations such as ‘Thuiswinkel.org’, an organisation that supports their over 12.000 retail-members with knowledge, development and information on all possible aspects of online shopping. In 2017 these members raised the question whether it is possible to mimic the ‘traditional sales conversation’ to online environments by deploying AI based conversation technology. To research this question the specific actual benefits for consumers need to be determined of the conventional ‘offline-shopping sales conversation’. Next, the current online shopping opportunities presented by the B2C market of The Netherlands were studied including the level of interaction (conversation) that is technically provided. With so many industries active in the online arena it was decided to focus on the following industries: Electronics, Clothing, Food, and Financial services. This selection was made based on levels of online sales (highest for these sectors) and interests of Thuiswinkel.org members. Subsequently, the offline sales conversation benefits that were found as ‘most important’ in these industries, were used to construct online customer journeys. These are then used to formulate requirements for the comparison and selection of conversation systems. With this insight in how to achieve true conversational commerce in the defined customer journeys of the four industry’s the retailers’ question is answered. The outcome shows differences per industry in importance of a limited number of ‘e-sales conversation’ benefits. An important conclusion is that the current available technology cannot deploy all complex aspects of the offline sales conversation benefits in an online shopping environment. The technology still needs to progress significantly to adopt offline sales conversation aspects. On the other hand pure substitution of offline benefits may not be required. Further, the maturity of the functionality within each conversation system appears to be of importance as requirements differ per company. Additional research is required to extend on the differences and first insight found in the options to develop ‘e-sales conversation’."
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In this article, the main question is whether and, if so, to what extent online journalism raises new moral issues and, if any, what kind of answers are preferable. Or do questions merely appear new, since they are really old ones in an electronic wrapping, old wine in new bottles? And how does journalism deal with the moral aspects of online journalism? The phenomenon of the Internet emerged in our society a few years ago. Since then, a large number of Dutch people have gone online, and the World Wide Web is now an integral part of our range of means of communication. Dutch journalism is online too, although certainly not in the lead. More and more journalists use the Internet as a source, especially for background information. Newspapers have their web sites, where the online version of the printed paper can be read. And that is it for the time being. There are no more far-reaching developments at present, certainly not on a large scale. Real online journalism is rather scarce in the Netherlands. The debate concerning the moral aspects of online journalism is mainly being conducted in the United States. First of all, by way of introduction, I will present an outline of online journalism. The first instance is the online version of the newspaper. Here, only to a certain degree new issues come up for discussion, since the reputation of reliability and accuracy of the papers, in spite of all criticism, also applies to their online versions. Besides, especially in the United States and increasingly in European countries as well, there is the so-called dotcom journalism, the e-zines, the online news sites without any relationship with printed newspapers. This may be the reason why these sites do not have a strong commitment to moral standards, at least as they have developed in the journalistic culture of the newspapers. After having outlined the moral issues arising in online journalism, the question will be addressed whether and, if so, to what extent it is meaningful and desirable to develop instruments of self-regulation for this new phenomenon of journalism.
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Background: Due to demographic transitions and budget restraints, it is now necessary to search for comprehensive new strategies, in order to constitute a sustainable healthcare system. Recently, various online care platforms for community-dwelling older adults were introduced in several European countries. These platforms have aimed at solidifying social cohesion in the community, so as to support the older adults in coordinating or managing their care and to enhance the self-reliance of these older adults. Consequently, these platforms might contribute to a more sustainable healthcare system. The main research question of this study was twofold: Which online care platforms for older adults are available in the Netherlands and what are their characteristics? Methods: The researchers have performed a scoping review of the online care platforms in the Netherlands, according to the six steps of Arksey & O’Malley (2005), which were as follows: (1) Identifying the research question; (2) Identifying any relevant studies; (3) Selecting the studies; (4) Charting the data; (5) Collating, summarising and reporting on the results; together with (6) consultations with the relevant stakeholders. The study searched for evidence in online scientific databases (Phase 1) and on the Internet (Phase 2). The relevant studies that were published between February 2012 and October 2017 were included. Results: The review resulted in an overview of 21 care platforms, for which 3 types were identified: (1) Community Care Platforms; (2) Care Network Platforms; and (3) System Integrator Platforms. Conclusion: This typology of platforms can guide users – for instance, older adults, care professionals, informal caregivers and municipalities, in choosing a suitable care platform, i.e. the typology gives users insight into the functionalities, goals and target groups which allows them to choose a platform that matches their needs. As far as the authors know, no studies have previously reported on the effects of the online care platforms for older adults in the Netherlands, so further research is required on their impacts and on their benefits.
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Following the rationale of the current EU legal framework protecting personal data, children are entitled to the same privacy and data protection rights as adults. However, the child, because of his physical and mental immaturity, needs special safeguards and care, including appropriate legal protection. In the online environment, children are less likely to make any checks or judgments before entering personal information. Therefore, this paper presents an analysis of the extent to which EU regulation can ensure children’s online privacy and data protection.
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De gemeente Den Haag buigt zich al jaren over de revitalisering van de winkelstraat Stationsweg. Ze typeert de straat, die tussen het station Hollands Spoor en de binnenstad ligt, als ‘de rode loper’. Dit roept het beeld op van een aantrekkelijk route waar men plezier aan beleeft. De vraag is in hoeverre deze visie aansluit bij de alledaagse beleving van bezoekers. Diverse passanten en klanten zijn benaderd om dit te onderzoeken. Er blijkt een behoorlijke discrepantie te bestaan tussen de manier waarop zij de straat gebruiken en beleven en het idee van ‘de rode loper’. Voor veel passanten is de straat vooral een efficiënte route naar de binnenstad en zeker niet een straat waar men naar de etalages kijkend kalmpjes doorheen loopt. Voor veel klanten is de straat geen route, maar juist een bestemming waar ze onder meer hun dagelijkse boodschappen doen en vertrouwd raken met anderen. The Municipality of The Hague has been making efforts to revitalize the shopping street Stationsweg for several years. The street, located between the Hollands Spoor railway station and city centre, is characterized as ‘the red carpet’. This gives the street the image of an exclusive shopping destination. However, the question is to what extent this image matches the everyday experiences of its visitors. To determine this, several passers-by and customers were approached. There appears to be a substantial discrepancy between how they experience the street and the image of ‘the red carpet’. For many passers-by, the street is simply an efficient route to the city centre, rather than a street for window shopping or strolling. Furthermore, instead of a route, many consider the street a destination, where they do their daily shopping and meet others.
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De winkelstraat loopt leeg, want klanten shoppen steeds meer online. Winkels zetten daarom steeds vaker beleving in, om klanten een unieke ervaring mee te geven. Wat zijn de laatste ontwikkelingen rondom klantbeleving in winkels, welke innovaties zijn er, en werkt dit?
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In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.
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Background: Recent transitions in long-term care in the Netherlands have major consequences for community- dwelling older adults. A new paradigm expects them to manage and arrange their own care and support as much as possible. Technology can support this shift. A study has been conducted to explore the needs of community- dwelling frail older adults with regard to an online platform. An existing platform was subsequently modified, based upon these needs, resulting in an online community care platform (OCC-platform) comprising of care, health, and communication functions. The purpose of this platform was to support frail older adults in their independence and functioning, by stimulating self-care and providing reliable information, products and services. Methods: The study used a User-Centred Design. The development processes involved the following steps: Step 1) Identification of the User Requirements. To assess the user requirements, direct observations (N = 3) and interviews (N = 14) were performed. Step 2) Modification of an Existing Online Platform. Based upon Step 1, available online platforms were explored to determine whether an existing useful product was available. Two companies collaborated in modifying such a platform; Step 3) Testing the Modified Platform. A total of 73 older adults were invited to test a prototype of the OCC-platform during 6 months, which comprised of two phases: (1) a training phase; and (2) a testing phase. Results: An iterative process of modifications resulted in an interactive software concept on a Standard PC, containing 11 Functions. The Functions of ‘contacts’, ‘services’ and ‘messaging’, were by far, the most frequently used. The use was at its highest during the first 2 weeks of the testing and then its use steadily declined. The vast majority of the subjects (94%) were positive about the usability of the platform. Only a minority of the subjects (27%) indicated that the platform had added value for them. Conclusion: The overall prospect was that an OCC-platform can contribute to the social participation and the self-management competencies of frail older adults, together with their social cohesion in the community. In order to validate these prospects, further research is needed on the characteristics and the impact of online platforms.
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In dit proefschrift worden de resultaten beschreven van een studie die online wijkplatformen voor thuiswonende ouderen evalueert die werden ontwikkeld op basis van wensen en behoeften van eindgebruikers. Middels deze online wijkplatformen worden ouderen gestimuleerd om maatschappelijk te participeren en wordt gepoogd om in wijken vraag en aanbod van inwoners bij elkaar te brengen. Via deze online platformen kunnen wijkbewoners, zo ook thuiswonende ouderen, verschillende applicaties raadplegen.
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