This paper argues online privacy controls are based on a transactional model of privacy, leading to a collective myth of consensual data practices. It proposes an alternative based on the notion of privacy coordination as an alternative vision and realizing this vision as a grand challenge in Ethical UX
DOCUMENT
According to Johnson & Grandison (2007), failure to safeguard privacy of users of services provided by private and governmental organisations, leaves individuals with the risk of exposure to a number of undesirable effects of information processing. Loss of control over information about a person may lead to fraud, identity theft, reputation damage, and may cause psychosocial consequences ranging from mild irritation, unease, social exclusion, physical harm or even, in extreme cases, death. Although pooh-poohed upon by some opinion leaders from search engine and ICT industries for over a decade (Sprenger, 1999; Esguerra, 2009), the debate in the wake of events like the tragic case of Amanda Todd could be interpreted as supporting a case for proper attention to citizens’ privacy. Truth be told, for a balanced discussion on privacy in the age of Facebook one should not turn towards the social media environment that seems to hail any new development in big data analysis and profiling-based marketing as a breathtaking innovation. If the myopic view of technology pundits is put aside, a remarkably lively debate on privacy and related issues may be discerned in both media and scientific communities alike. A quick keyword search on ‘privacy’, limited to the years 2000-2015, yields huge numbers of publications: Worldcat lists 19,240; Sciencedirect 52,566, IEEE explore 71,684 and Google scholar a staggering 1,880,000. This makes clear that privacy is still a concept considered relevant by both the general public and academic and professional audiences. Quite impressive for a subject area that has been declared ‘dead’.
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Het is voor marketeers en CX professionals één van de belangrijkste vraagstukken binnen de snel digitaliserende economie. En het vraagstuk wordt alleen maar groter: hoe moeten we omgaan met de privacy van de consument, terwijl dezelfde consument vraagt om meer gepersonaliseerde dienstverlening? Wat kunnen marketeers en CX-professionals doen om een balans te vinden tussen de kansen en de risico’s in het gebruik van persoonsgegevens?
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