In Amsterdam we have been working with a diversity of partners in the city for more than a decade now. Our study and research in our research group Cities & Visitors have been focused on the image and reputations of our cities, including the image and reputation of different areas of the city itself. Year after year, we have seen together with our students in different European cities, how somehow intangible concepts truly influence the prosperity and the prospects of those living in different city areas. While some areas have been considered cool and ‘the place to be’ (mostly in the carefully restored older city centers) others suffer from a resilient bad reputation (see especially some neighborhoods in the peripheral areas)However, we have also realized that good and bad reputations do not last forever. Before the covid pandemic, many of the beautiful but overcrowded historical centers had become ‘no-go areas’, according to many residents. Simultaneously, we were also starting to identify clear signals that the reputation of some ‘peripheral’ places that had been considered the ‘worse places’ for years were beginning to be reframed. Operating from one of these peripheral areas in Amsterdam, the Bijlmer in the South East, we had already started to discover the interest, the knowledge and the creativity that slowly but surely had been nesting in Bijlmer, home to people from all over the world. We also realized that many of these areas had also become the home of our university campuses, including student housing. At the same time we also saw that lots of work still needed to be done and that all of the appealing potential was not necessarily visible at first sight. The area has been lacking infrastructure to articulate and put the already existing interest on the map. Challenged by our students, we reflected on our role as a university of applied sciences and decided to put some results of our research into practice. We have started a real life Lab & Café with a number of partners in Amsterdam South East. In the Lab we work on place making, building maps, exploring and documenting in cooperation not only with our students and co-researchers but also (and especially) with many key actors in Bijlmer who believed in and advocated for its potential before others. These experiments and practices respond to the need to develop (by doing) a more polycentric mapping of our cities and to stimulate different views on creativity and creative business initiatives. The work has the extra impact of being part of a consortium of five cities in Europe linked by our project IMAGE. In the Ureka workshop we would love to share with you how Spinoza Imaginaries Lab & Café has enabled us to become better ‘agents of change’ in our campuses. Through a ‘’Yes We Can,’’ approach one finds commonalities and discovers that co-creation is also a matter of commitment and trust and that creativity is inherent to life and belongs to all life phases and facets.
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Promotieonderzoek naar het werk van groepsleiders in Justitiële Jeugdinrichtingen. De vraag is hoe groepsleiders de orde op de leefgroep vormgeven en of dit een verklaringsgrond is voor de beperkte recidivevermindering. Centraal in dit onderzoek staat het handelen van de groepsleider i.c. pedagogische medewerker, één van de sociale professionals binnen een breed forensisch domein.
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Corporate reputation is an intangible resource that is closely tied to an organization’s success but measuring it and to derive actions that can improve the reputations can be a long and expensive journey for an organization. In the available literature, corporate reputation is primarily measured through surveys, which can be time and cost intensive. This paper uses online reviews on the web as the source for a machine-learning driven aspect-based sentiment analysis that can enable organizations to evaluate their corporate reputation on a fine-grained level. The analysis is done unsupervised without organizations needing to manually label datasets. Using the insights generated through the analysis, on one hand, organizations can save costs and time to measure corporate reputation, and, on the other hand, it provides an in-depth analysis that splits the overall reputation into multiple aspects, with which organizations can identify weaknesses and in turn improve their corporate reputa tion. Therefore, this research is relevant for organizations aiming to understand and improve their corporate reputation to achieve success, for example, in form of financial performance, or for organizations that help and consult other organizations on their journeys to increased success. Our approach is validated, evaluated and illustrated with Trustpilot review data.
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Talking and discussing with many partners during the way has brought us to the most original meaning of Teaching as ‘fostering learning’. The present Teaching case is the result of all those discussions and considerations united by the convincement that doing research is an essential part of that just mentioned fostering learning. Besides a Case to work on, the current Teaching Case includes a series of guidelines plus a body of thoughts and considerations to be taken into account when conducting research on places in all their complexity. In the endwe have all agreed on the importance of becoming more knowledgeable and better informed. It all implies a commitment to do so!The MAGE Case illustrated in this Teaching Case compilation has been mainly the product of an already existing interest in learning more about specific areas in our cities, often the areas in which new venues of our universities have been built. Working with partners in real life cases we experienced an increasingly sense of being part of the whole. We stopped calling the companies and institutions we were working with as potential ‘clients’ and started to build on a partnership’s cooperation narrative. Next steps in this trajectory have been to take the time to better establish the implications of seriously adopting this partnership narrative as a way of working together in research and education. In this sense, it has been indispensable to review terms such as co-creation, design thinking or teaching case and to come to grips by incorporating them as concepts in a case glossary.In terms of context, it is relevant to know that the current IMAGE Case as described in these pages has been elaborated in three different editions during the academic years 2020-2021 and 2021-2022. In each edition, we have been working with an international intercity cooperation from and within the cities of (in alphabetical order) Amsterdam, Barcelona, Lisbon, Paris and Vienna. The different schools and faculties are all part of higher education institutions in the cooperating cities and have a location in the focus areas of the case. Our districts and neighborhoods in the partner cities: Amsterdam -Zuidoost-; Barcelona -El Raval-; Lisbon -Carnide-; Paris -La Defènse-; Vienna -St. Marx-. During these two years we have been working together with students coursing different subjects and mostly in the bachelor courses. Lecturers and all kind of local partners have been closely involved in the process of making the case happen. The case description in this compilation shows intentionally the dates of the 3rd edition that took place in the second semester 2021-2022. This last edition helped to improve and re-see the Case after a period of lockdowns because of covid-19 pandemic regulations. Operating between the specific years of 2020-2022 has been an extraordinary experience in the literal sense of the word. The Covid-19 pandemic became an exceptional situation even for online intercity cooperation at a distance. Despite the longer experience built on online working together at a distance with international partners, the truly limitation of offline face-to face meetings at all levels, together with the experiences of being ill and even losing loved ones, has obviously had an impact. In terms of conducting research and collecting first-handdata, the restrictions have been clearly visible as well. Looking at the footage elaborated by the different students’ teams during the first and second edition one sees at once the emptiness of the streets, to name an example. The trigger for the current Case IMAGE Researching the City Mapping Imaginaries was mainly born from the increasing awareness that our look at cities' reputations (and at the reputations of areas within cities) could use a more diverse lens. Without denying the relevance of by now referential iconic places, there is a need to go beyond the already established and towards a new positioning for cities to capture a broader and more substantiated city map-- a map which contributes to seeing beyond the obvious towards the less generally known.This need is urgent. Even before Covid-19 pandemic and the cost of living crisis, many European cities were facing various challenges from mass tourism, to gentrification and decreasing livability in some urban areas. Despite city campaigns, which insist on spreading residents and visitors through all over our cities, cities tend themselves to concentrate attention, and investments, in areas that are already considered referential. But the crux is then, why not extend our view on how reputations and attention is built and really contribute to a more informed city mapping including a larger diversity of areas and centres of interest? Or as some creative entrepreneurs have put it: Instead of everybody aiming to be in a place that is already successful, wouldn't it be better to find new ways of making more places successful? (Bures, 2012b, 2012a)
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The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda of political discussion; or ‘advertising’ as a way to influence consumers to buy particular products). It is the logic of ‘networking’ that is not about producers and consumers but about redaction and multipliers.1 Media content in this logic may in an archeological sense be seen as having an author or a point of origin – but the routes it takes and the way in which it spreads offers new means of community building, identity construction and meaning making which are of much greater interest. In this paper we take a double perspective (business and critical) to assess how the old and the new media logics are both relevant today and what terms are best used to work with and in the media, and to reflect on them. While producers and consumers are the senders and receivers of broadcasting in the age of the nation-state, networking logic has little use for these terms: it also moves away from marketing terms such as eyeballs and stickiness to terms such as spreadability and multiplication and redaction. The perspective of what used to be known as ‘qualitative audience research’ can prove useful to innovative and sustainable marketing and to critical reflection on media culture. Here its restyled form will be called participant design. It suggests that strong marketing respects and co-opts potential customers in much the same way that relevant media criticism is, not given from an external and possibly paternalist but from an inside perspective that highly values self-reflexivity.2
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How and where can Dutch design entrepreneurs find work in Germany? This was the question DutchDFA put to the research team at Inholland University of Applied Sciences in February 2010. But the researchers took a different angle, and generated unexpected data, revealing patterns, and valuable new insights into practicing design and architecture abroad.
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Energy management and carbon accounting schemes are increasingly being adopted as a corporate response to climate change. These schemes often demand the setting of ambitious targets for the reduction of corporate greenhouse gas emissions. There is however only limited empirical insight in the companies’ target setting process and the auditing practice of certifying agencies that evaluate ambition levels of greenhouse gas reduction targets. We studied the target setting process of firms participating in the CO2 Performance Ladder. The CO2 Performance Ladder is a new certifiable scheme for energy management and carbon accounting that is used as a tool for green public procurement in the Netherlands. This study aimed at answering the question ‘to what extent does the current target setting process in the CO2 Performance Ladder lead to ambitious CO2 emission reduction goals?’. The research methods were interviews with relevant stakeholders (auditors, companies and consultants), document reviews of the certification scheme, and an analysis of corporate target levels for the reduction of CO2 emissions. The research findings showed that several certification requirements for target setting for the reduction of CO2 emissions were interpreted differently by the various actors and that the conformity checks by the auditors did not include a full assessment of all certification requirements. The research results also indicated that corporate CO2 emission reduction targets were not very ambitious. The analysis of the target setting process revealed that there was a semi-structured bottom-up auditing practice for evaluating the corporate CO2 emission reduction targets, but the final assessment whether target levels were sufficiently ambitious were rather loose. The main conclusion is that the current target setting process in the CO2 Performance Ladder did not necessarily lead to establishing the most ambitious goals for CO2 emission reduction. This process and the tools to assess the ambition level of the CO2 emission reduction targets need further improvement in order to maintain the CO2 Performance Ladder as a valid tool for green public procurement.
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The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as important for a successful enterprise as finding the right opportunities on the German or any other international market. For the designer concerned, this requires insight into one’s own ambitions, motives, competencies, attitude and work style.
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Internationalization and global citizenship are increasingly becoming the emerging focus of higher education worldwide as universities seek to incorporate global learning in their policies, curricula and strategies. Global engagement, international collaborations, strategic alliances and operations are all on the increase with the aim of delivering future-proof graduates with a global mindset and inter-cultural competences. Additionally, it can be noted that hybridity in education is acutely present through the digitalisation of delivery modes as well as the introduction of new mobility formats, such as faculty-led study abroad programmes and transnational education at branch campuses. So not only do we see more activity, but also more delivery modes of international education. While both digital delivery and new mobility structures transcend traditional boundaries of space and locality, it is precisely this point that can pose serious challenges to the success of international education. Both involve a “relocation” of education; however, when the physical locality, where the students and lecturers are rooted in certain value and beliefs systems, is not considered, the risk is that the educational experience remains one-sided despite the multidimensional context of which it should be a part. Locality is the key to successful and meaningful internationalisation. After presenting the case that locality is of paramount importance, this chapter will outline the conceptual model of intercultureality, which allows education programs to foster and nurture intercultural competence development of students in their own unique landscape from the ground up. Using the metaphor of a landscape, intercultureality provides tools to create an intercultural reality by utilising the unique hybrid of the physical locality, the disciplinary context, the dynamics of the (virtual) classroom as well as the infrastructures in place. The underlying idea is that programmes and institutions can grow any kind of landscape that works for their context, building on the soil of their own previously defined intercultural competence goals. This soil will be enriched by means of five features: the formal curriculum, the pedagogy, the student experience, the informal curriculum, and the organisational and strategic frameworks. The model is further elaborated upon and illustrated with examples of practices of The Hague University of Applied Sciences (THUAS), where the authors work.
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This publication by Kathryn Best accompanied the Lector’s inauguration as head of the research group Cross-media, Brand, Reputation & Design Management (CBRD) in January 2011. The book outlines current debates around the Creative Industries, business and design education and the place of ’well being’ in society, the environment and the economy, before focusing in on the place for design thinking in creative and innovation processes, and how this is driving new applied research agendas and initiatives in education and industry.
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