The growing availability of data offers plenty of opportunities for data driven innovation of business models for SMEs like interactive media companies. However, SMEs lack the knowledge and processes to translate data into attractive propositions and design viable data-driven business models. In this paper we develop and evaluate a practical method for designing data driven business models (DDBM) in the context of interactive media companies. The development follows a design science research approach. The main result is a step-by-step approach for designing DDBM, supported by pattern cards and game boards. Steps consider required data sources and data activities, actors and value network, revenue model and implementation aspects. Preliminary evaluation shows that the method works as a discussion tool to uncover assumptions and make assessments to create a substantiated data driven business model.
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Data, the raw material from which information is derived, is stored, copied, moved and modified more easily than ever. This quantum leap reaches levels outside our imagination. Surrounded by sensors, recommendation systems, invisible algorithms, spreadsheets and blockchains, the ‘difference that makes a difference’ can no longer be identified. Big Data is a More Data ideology, driven by old school hypergrowth premisses. As Nathan Jurgenson once observed: “Big Data always stands in the shadow of the bigger data to come. The assumption is that there is more data today and there will necessarily be even more tomorrow, an expansion that will bring us ever closer to the inevitable pure ‘data totality.” (2) Nothing symbolizes the current hypergrowth obsession better than Big Data. Let’s investigate what happens when we apply degrowth to data and reserve datafication–as a decolonial project, a collective act of refusal, an ultimate sign of boredom. We’re done with you, data system, stand out of my light.
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Through artistic interventions into the computational backbone of maternity services, the artists behind the Body Recovery Unit explore data production and its usages in healthcare governance. Taking their artwork The National Catalogue Of Savings Opportunities. Maternity, Volume 1: London (2017) as a case study, they explore how artists working with ‘live’ computational culture might draw from critical theory, Science and Technology Studies as well as feminist strategies within arts-led enquiry. This paper examines the mechanisms through which maternal bodies are rendered visible or invisible to managerial scrutiny, by exploring the interlocking elements of commissioning structures, nationwide information standards and databases in tandem with everyday maternity healthcare practices on the wards in the UK. The work provides a new context to understand how re-prioritisation of ‘natural’ and ‘normal’ births, breastfeeding, skin-to-skin contact, age of conception and other factors are gaining momentum in sync with cost-reduction initiatives, funding cuts and privatisation of healthcare services.
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