The body as a brand in social media : analyzing digital fitness influencers as product endorsers
Published at:
Multi file
Adapting to an emerging social media landscape: The rise of informalization of company communication in tourism
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Multi file
Sense VR
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Document
Social Media, Distracting or Engaging?
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Link
From monologues to dialogues: interactivity in company social media use
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Link
Online conversation and corporate reputation: a two-wave longitudinal study on the effects of exposure to the social media activities of a highly interactive company
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Link
A stage to engage: social media use and corporate reputation
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Document
Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.
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Projects2
Project
Increasing parasocial interaction with individuals in ensemble casts of NPCs
