Expos, festivals and events have become increasingly important as tools of urban developmentin recent decades. The competitive drive to put cities on the global map has led many to adoptevent-based strategies, including the creation of ‘eventful cities’, ‘festival cities’ and ‘eventportfolios’. World Expos have taken on a particular significance as ‘pulsar events’ that canshape the host city through urban development, increased tourism and place branding. Eachhost city also uses the event in a different way, and gives it a unique flavour that tempers theeventual effects. This paper reviews the literature on World Expos and their effects, identifyingthemes including Place branding, Tourism flows, Resident attitudes and Architecture and urbandevelopment. It then analyses the experience of Barcelona, twofold Expo host and a‘paradigmatic’ example of a city developed through mega events.
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Producenten van erkende streekproducten vroegen om handvatten om zich meer te verbinden met ‘de streek’. Een duidelijke bijdrage aan de kwaliteit van de omgeving geeft de streekproducent positie in streekvernieuwing, kringlooplandbouw en omgevingsbeleid – dat zijn de opties die de minister en gemeenten zoeken. Ook consumenten vinden het belangrijk dat een streekproduct bijdraagt aan een mooier streeklandschap. Zij lijken zelfs bereid om daarvoor meer te betalen, mits deze bijdrage goed geborgd is in bijvoorbeeld een keurmerk. Maar hoe blijft een erkend streekproduct meer dan ‘een product van een lokale boer’? Producenten van streekproducten op de Veluwe gingen aan de slag met de methode van ‘Eet je Uitzicht’. Dit leverde een aantal mooie resultaten en handvatten op.
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Digital innovations in the field of immersive Augmented Reality (AR) can be a solution to offer adults who are mentally, physically or financially unable to attend sporting events such as premier league football a stadium and match experience. This allows them to continue to connect with their social networks. In the intended project, AR content will be further developed with the aim of evoking the stadium experience of home matches as much as possible. The extent to which AR enriches the experience is then tested in an experiment, in which the experience of a football match with and without AR enrichment is measured in a stadium setting and in a home setting. The experience is measured with physiological signals. In addition, a subjective experience measure is also being developed and benchmarked (the experience impact score). Societal issueInclusion and health: The joint experience of (top) sports competitions forms a platform for vulnerable adults, with a limited social capital, to build up and maintain the social networks that are so necessary for them. AR to fight against social isolation and loneliness.
