Today, Dutch National Non-profit Sports Organizations (NNSFs) experience financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This last solution has been the motive for the increasing interest in the use of marketing techniques as a solution for the growing uncertainties. Many NNSFs have participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy. This paper deals with possible impediments resulting from the implementation of the marketing strategies. It is primarily based on a literature review, however, the first results from a qualitative research to the increasing use of marketing techniques among NNSFs provides insights in the experienced impediments of NNSFs .
Airports have undergone a significant digital evolution over the past decades, enhancing efficiency, effectiveness, and user-friendliness through various technological advancements. Initially, airports deployed basic IT solutions as support tools, but with the increasing integration of digital systems, understanding the detailed digital ecosystem behind airports has become crucial. This research aims to classify technological maturity in airports, using the access control process as an example to demonstrate the benefits of the proposed taxonomy. The study highlights the current digital ecosystem and its future trends and challenges, emphasizing the importance of distinguishing between different levels of technological maturity. The role of biometric technology in security access control is examined, highlighting the importance of proper identification and classification. Future research could explore data collection, privacy, and cybersecurity impacts, particularly regarding biometric technologies in Smart Access Level 4.0. The transition from Smart Access Level 3.0 to 4.0 involves process automation and the introduction of AI, offering opportunities to increase efficiency and improve detection capabilities through advanced data analytics. The study underscores the need for global legislative frameworks to regulate and support these technological advancements.
SME production companies producing high variety/low volume discrete products face challenging customer demands. These result in complex planning issues due to the tension between optimizing a low volume flow and optimizing efficiency parameters. Current planning and control systems do not support this kind of complexity. A process digital twin supports an integral optimization of flow and efficiency in real time. The use of real time data raises new questions such as: what decision-making level does the twin needs to address (e.g., operational, tactical) and what does this mean for the organization. Existing theory does not adequately cover modeling of relations between the shopfloor, total organization and the process digital twin. We suggest a systems approach in which the structure of the digital twin model and the organizational design are both considered. We discuss practical issues and show a systems framework for digital twin modeling.
