Expectations are high for digital technologies to address sustainability related challenges. While research into such applications and the twin transformation is growing rapidly, insights in the actual daily practices of digital sustainability within organizations is lacking. This is problematic as the contributions of digital tools to sustainability goals gain shape in organizational practices. To bridge this gap, we develop a theoretical perspective on digital sustainability practices based on practice theory, with an emphasis on the concept of sociomateriality. We argue that connecting meanings related to sustainability with digital technologies is essential to establish beneficial practices. Next, we contend that the meaning of sustainability is contextspecific, which calls for a local meaning making process. Based on our theoretical exploration we develop an empirical research agenda.
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In this paper, we present a digital tool named Diversity Perspectives in Social Media (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention of diversity or a diversity-related issue, and to subsequently code for the presence of three diversity dimensions (cultural/ethnic/racial, gender, and LHGBTQ+ diversity) and three diversity perspectives (the moral, market, and innovation perspectives). In Study 1, we describe the training and validation of the instrument, and examine how it performs compared to human coders. Our findings confirm that DivPSM is sufficiently reliable for use in future research. In study 2, we illustrate the type of data that DivPSM generates, by analyzing the prevalence of strategic diversity communication in social media posts (n = 84,561) of large organizations in the Netherlands. Our results show that in this context gender diversity is most prevalent, followed by LHGBTQ+ and cultural/ethnic/racial diversity. Furthermore, gender diversity is often associated with the innovation perspective, whereas LHGBTQ+ diversity is more often associated with the moral perspective. Cultural/ethnic/racial diversity does not show strong associations with any of the perspectives. Theoretical implications and directions for future research are discussed at the end of the paper.
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The Research Group for Governmental Communication has carried out a trend study of governmental communication within The Netherlands (1). Research topics were: the major tasks for communication, current issues, profiling the communication department, and policy plans for communication. Another study focused on quality control as a management function for the communication department (2). A tool was developed to measure the communication quality of governmental organisations. Looking back on the results of both studies we asked ourselves the question: How can the academic field pursue the research of communication practice in governmental organisations and then support this field with results? The article focuses on governmental communication in The Netherlands, but the results might also be interesting for researchers and communication experts in governmental communication in other countries. The author argues that the priorities in the research agenda within the field of governmental communication should include: monitoring methods, quality control and accountability.
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In 2021, Breda University of Applied Sciences – 7,000 students in the domains of Hotel Management, Facility Management, Games, Media, Logistics, Built Environment, Leisure & Events, and Tourism –discussed the impact of the emerging developments of immersive technologies (VR, AR, AI, Digital Twins) within the sectoral industries.This project, DigiReal – Digital Realities (DR) for Smart Industries - aimed to look beyond the diversity and variety of individual use cases to develop valuable concepts and innovations in methodologies and lab infrastructure, discussing questions: how do we create, use and experience DR sensibly, meaningfully, and responsibly?This report contains a coherent summary of the project with a lot of (domain) examples and technological developments. As a result, this report contains a BUas-wide research agenda on Digital Realities with a framework of overall, generic research questions, methodologies and ecosystems. This research has been financed by Regieorgaan SIA, part of the Dutch National Funding Organisation for Scientific Research (NWO)
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The debate on tourism in cities, both academically and in practice, has for a long time taken place in relative isolation from urban studies. Tourism is mostly addressed as an external agent and economic force that puts pressure on cities rather than as an interdependent part of city systems. The recent debate on city touristification and excessive dependence on the visitor economy, as well as the associated processes of exclusion, and displacement of local city users, serves to highlight how tourism is an integral part of urban developments. A wider urban perspective is needed to understand the processes underlying the tourism phenomena and more transdisciplinary perspectives are required to analyze the urban (tourism) practices. The current article seeks to contribute to such a perspective through a discussion of the literature on urban and tourism studies, and related fields such as gentrification, mobilities, and touristification. Based on this, theoretical reflections are provided regarding a more integral perspective to tourism and urban development in order to engage with a transversal urban tourism research agenda.
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Hoe bestrijden we energiearmoede die ontstaat in de private huursector? Hoe versterk je de cyberweerbaarheid van het mkb? En hoe kunnen we afgeschreven windmolens hergebruiken als nieuw bouwmateriaal? Het zijn slechts drie van de talloze voorbeelden van actueel praktijkgericht onderzoek aan hogescholen. Onderzoek dat direct is verbonden met grote maatschappelijke opgaven, bijvoorbeeld op het gebied van energie, klimaat, technologisering en kansengelijkheid. Voor die opgaven hebben we nieuwe kennis nodig die we snel kunnen omzetten in nieuwe producten en oplossingen. Het praktijkgericht onderzoek aan hogescholen is daarvoor een onmisbare schakel tussen fundamenteel onderzoek en onze samenleving.
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Worldwide, there is a growing recognition that strategic partnering between cities and universities can bring substantial benefits for both sides. The big question is how to organize such partnerships successfully. This handbook offers insights, best practices and advice for leaders in cities and universities that want to go beyond “ad hoc” projects and take the next step towards a strategic and sustainable partnership. The handbook identifies promising avenues, but also barriers and pitfalls and how to avoid them. Illustrated by a rich variety of examples from European cities, the handbook provides concrete advice on the various stages of strategic city-university collaboration. This handbook intends to provide inspiring practices and guidance to develop strategic interaction between city and university, considering the complex and layered nature of both. The focus lies on the more strategic, transformational types of collaborations, that are more complex.
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This paper lays the groundwork for building a communication model that will help cultivate communities of practice through the use of strategic communications. Theoretical models describing communities of practice in organizational knowledge generation typically have three main actors; the individual, the community and the organization. These models usually mention the necessity for their interaction, but are never specific about how this should be done. Furthermore, there has been little research on how communication processes can affect the relationship between the three actors in the model. This paper proposes that the interaction between the community, the individual members of the community and the organization must be facilitated and promoted through specific strategic communications in order to guarantee the success of the community. Topics such as knowledge sharing, knowledge building and organizational learning are looked at through a communication perspective.
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The integration of research activities in universities of applied sciences (UASs) has led to the transformation of these universities into organisations with two primary processes: research and education. Although many believe in the benefits of combining research and education in one organisation, which is referred to as synergy in this study, research–education synergies have rarely been empirically investigated, particularly in the UAS context. Thus, this research investigates the intended synergy between the research and education of UASs by conducting a document analysis of their university-wide strategic policy. The findings show that UASs aim for synergies among people, UAS organisations and outside UAS organisations, with a focus on education-oriented synergies. This study provides an initial understanding of the strategic aims of UASs considering research–education synergy. The findings provide direction and a framework for future research and form a base for making explicit strategic choices for research–education connections in universities.
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