All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media Strategy Game, which makes professionals aware of the choices and opportunities involved in developing a communication strategy. By playing the game, assumptions about objectives and results are made explicit and awareness is created for the activities needed to achieve objectives. The game therefore serves to stimulate discussions, provides insights for the development of an efficient media policy, and helps to create consensus. While designed for professionals who need to communicate a message inside or outside of an organization, it has also proved very valuable in trainings and in higher education. Recently a workbook has been added to the board game that helps professionals to formulate their communication strategy by providing 16 hands-on models for business strategy, business modelling, leveraging tools and formulating indicators to measure impact.
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This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this study is to understand how development NGOs are trying to get to grips with social media. Given the exploratory nature of this research, a qualitative research approach was adopted. Both case studies and the grounded theory method were used for this study. This combination is ideal because with a case study one tries to understand, or explore a phenomenon, whereas, in grounded theory studies, one tries to build theory. Given that this study is concerned with how Dutch development NGOs perceive social media for their development projects, an interpretive paradigm seems appropriate. The grounded theory methodology for this research is consistent with the epistemology of interpretivism. The combination of case study research and grounded theory works well for theory building and has been applied in Information Systems and ICT for Development studies before. As the use of theory before data collection is in opposition to the principle idea of the grounded theory methodology, in which theory emerges from the data, this needs to be addressed when combining case studies and grounded theory. This issue was resolved by using an initial highlevel conceptual framework as a guiding instrument for both the noncommittal literature research and for the conceptualisation of the research problem, whilst not distorting the emergence of theory from the data. This study focuses on formally organised development NGOs who receive funding from the Dutch Ministry of Foreign Affairs for their development projects. From the approximately 100 organisations, fourteen NGOs were selected for this study. The choice of fourteen NGOs was driven by a theoretical sampling strategy. Data was collected via semi-structured interviews with 18 respondents and field-notes of meetings or events of 14 development NGOs. The data was analysed using the Glaserian coding procedure of grounded theory, starting with open coding, followed by selective coding, and ending with theoretical coding. Three major themes (or core categories as they are called in the grounded theory method), were identified. This study's first contribution is captured in the theme ‘NGO Enacting Values in Development’. This is about how an organisation’s values are enacted in the context of international development. The organisational mixture of development mind-sets influences organisational activities in development. The ideological trends that are stimulated by societal and technological changes have an impact on the organisation’s development strategy and the strategic collaboration network of development NGOs. The second contribution of this study is captured in the theme ‘NGO’s Views on Social Media Use’. This core category discusses the organisation’s view on the meaning of social media and includes the four following categories: technological, individual, collective and contextual views attributed to organisational social media. The four categories empirically demonstrate the concept of affordance clusters and the connections between them. The study’s third contribution is captured in the theme ‘NGO’s Use of Social Media in Development’, encompassing the social media activities of the studied development NGOs in their development projects. This has led to an assessment framework of organisational social media use by development NGOs, constructed by cross-referencing the organisational goals of development NGOs to the social media activity areas in the context of development. These themes represented by three core categories are inter-related. Feedback loops between NGO’s values in development, views on social media, and the actual uses of social media for development purposes have been discerned. This grounded theory study aims to build an initial theory of how NGOs might approach the use of social media in a development context. This qualitative study has produced some new concepts. This study has led to a substantive theory in the context of international development. Furthermore, this substantive theory is compared with three theory lenses, when applied on the data collected for this PhD research, in their ability to identify similar concepts as reached with the substantive theory following the grounded theory method. Finally, the thesis presents some avenues for future research that may help expand the substantive theory that has been developed under this research to formal theory
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Over the last two decades, institutions for higher education such as universities and colleges have rapidly expanded and as a result have experienced profound changes in processes of research and organization. However, the rapid expansion and change has fuelled concerns about issues such as educators' technology professional development. Despite the educational value of emerging technologies in schools, the introduction has not yet enjoyed much success. Effective use of information and communication technologies requires a substantial change in pedagogical practice. Traditional training and learning approaches cannot cope with the rising demand on educators to make use of innovative technologies in their teaching. As a result, educational institutions as well as the public are more and more aware of the need for adequate technology professional development. The focus of this paper is to look at action research as a qualitative research methodology for studying technology professional development in HE in order to improve teaching and learning with ICTs at the tertiary level. The data discussed in this paper have been drawn from a cross institutional setting at Fontys University of Applied Sciences, The Netherlands. The data were collected and analysed according to a qualitative approach.
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World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business distance between their home- and foreign country. Telkom Indonesia International (Telin) was formed by Telkom Indonesia (i.e. the state-owned company in the telecommunication industry in Indonesia) to engage in international business within a global market. The central question in this study is to what extent do managers’ perceived cultural and business distance between home- and foreign country influence their IMS decisions? A mixed research strategy will be employed by applying qualitative and quantitative methods concurrently. The data collection will involve interviews with CEOs and managers, alongside a web survey to 55 managers of Telkom's. Results suggest important consequences for IMS decisions and emphasizes the need for dialogue on perceptions of cultural and business characteristics of countries.
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This study investigated temporal changes in movement strategy and performance during fatiguing short-cycle work. Eighteen participants performed six 7-min work blocks with repetitive reaching movements at 0.5 Hz, each followed by a 5.5-min rest break for a total duration of 1 h. Electromyography (EMG) was collected continuously from the upper trapezius muscle, the temporal movement strategy and timing errors were obtained on a cycle-to-cycle basis, and perceived fatigue was rated before and after each work block. Clear signs of fatigue according to subjective ratings and EMG manifestations developed within each work block, as well as during the entire hour. For most participants, timing errors gradually increased, as did the waiting time at the near target. Changes in temporal movement strategy were negatively correlated with changes in the level and variability of EMG, suggesting that an adaptive temporal strategy offset the development of unstable motor solutions in this fatiguing, short-cycle work.Practitioner Summary: Sustained performance of operators is essential to maintain competitiveness. In this study of repetitive work, participants gradually changed their temporal movement strategy, for possibly alleviating the effects of fatigue. This suggests that in order to effectively counteract fatigue and sustain performance, industrial production should allow extensive spatial and temporal flexibility.
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Background: Interprofessional collaboration (IPC) among health and social care providers is crucial to effectively implement community-based fall prevention. Several factors hinder successful and sustainable IPC, highlighting the need to both design and evaluate context-specific implementation strategies. However, there remains a fundamental gap in the detailed description and evaluation of such strategies. Therefore, this study aims to (1) monitor the implementation process over time and (2) evaluate the impact of a multifaceted implementation strategy aimed at improving interprofessional collaboration among health and social care professionals in community-based fall prevention. Methods: This study was conducted in two districts and one municipality in the Netherlands. We conducted a longitudinal mixed-methods study with a convergent design, emphasizing qualitative methodology. Over 24 months, qualitative (focus groups and regular meetings) and quantitative (questionnaires) data were collected semi-annually from three working groups of health and social care professionals (HSCPs). Qualitative and quantitative data were initially analyzed separately, followed by an integrated analysis for comprehensive insights on themes influencing the implementation process and the impact of the strategy on IPC and implementation outcomes. Results: In total, 32 HSCPs originating from three communities participated in this study. Monitoring and evaluation of the multifaceted implementation strategy revealed four overarching themes: (1) “Network building”, including aspects and activities that contribute to network building; (2) “Team dynamics”, referring to interactions within the working groups; (3) “Coordination”, addressing the coordination of implementation and establishment of protocols and work flows; and (4) “Implementation dynamics” highlighting aspects that influence the implementation process and outcomes. Conclusions This study identified four key themes influencing the implementation process and impact of a multifaceted implementation strategy aimed at improving IPC among HSCPs in community-based fall prevention: network building, team dynamics, coordination and implementation dynamics. Monitoring and evaluation are crucial.
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Strategy, the link between mission and operational plans to improve an institution’s performance, is a critical element to the future success of higher education (HE). Hoshin Kanri (HK), the application of Lean principles and practices to strategy development, deployment, and management, is a systematic and effective approach to support institutional success, particularly when competition is high. Surprisingly, despite its known effectiveness and advantages over other approaches to strategy development, deployment, and management, the application of HK in HE is limited. This book promotes greater awareness, appreciation, and application of HK at HE institutions. The book is divided into four sections: The first section (Introduction to Hoshin Kanri) provides a general overview of HK and its potential contributions when used in HE settings The second section (Case Studies) provides several examples where aspects of HK were introduced at HE institutions. These case studies, which vary in scope, use of HK practices and tools, and identified benefits, offer insights both for helping senior leaders recognize the value of HK (and adopt the HK process) and for on-the-ground experiences using HK tools and techniques – including barriers and challenges – during implementation The third section (Expanding the Application of Hoshin Kanri in Higher Education) includes several chapters on how to begin an HE institution’s HK jou rney. The chapters include practical steps for gaining support for and implementing HK strategy development, deployment, and management tailored for HE institutions across both typical and novel applications of HK The fourth and final section (Implications for Practice and Research) presents a high-level summary of the "current state" of HK in HE and offers thoughts and recommendations on the "future state" directions for practice, research opportunities, and challenges for HK in HE The book underscores the key benefits HK can offer HE institutions. With its Lean roots of continuous improvement and respect for people, HK offers HE institutions an effective and sustainable approach to strategy development, deployment, and management. HK can be used institution-wide or at any level or area within an institution. While the local application of HK won’t achieve the full benefits possible through institution-wide adoption, it offers a marked improvement over other strategy approaches that fail to respect people and leverage their knowledge, expertise, and insights to apply continuous improvement to move their office, department, or function forward.
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Clusters are the magic answer to regional economic development. Firms in clusters are more innovative; cluster policy dominates EU policy; ‘top-sectors’ and excellence are the choice of national policy makers; clusters are ‘in’. But, clusters are complex, clusters are ‘messy’; there is no clear logic and no one agrees to how it can be successful.
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In December of 2004 the Directorate General for Research and Technological Development (DG RTD) of the European Commission (EC) set up a High-Level Expert Group to propose a series of measures to stimulate the reporting of Intellectual Capital in research intensive Small and Medium-Sized Enterprises (SMEs). The Expert Group has focused on enterprises that either perform Research and Development (R&D), or use the results of R&D to innovate and has also considered the implications for the specialist R&D units of larger enterprises, dedicated Research & Technology Organizations and Universities. In this report the Expert Group presents its findings, leading to six recommendations to stimulate the reporting of Intellectual Capital in SMEs by raising awareness, improving reporting competencies, promoting the use of IC Reporting and facilitating standardization.
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